Sticky CX: How to Design Experiences that Keep Customers Coming Back

b2b, Brand Affinity, Brand Awareness, CPG, Customer Loyalty & Rewards, eCommerce, Marketing, Omnichannel, Recommerce, Retail, Supply Chain /

Creating ‘sticky’ customer experience (CX) is about more than just brand loyalty – it’s about staying relevant and interesting to customers wherever they are in a buying cycle. In fact, argues Nick Pearse of agency Vertical Leap, the secret to sticky CX is engaging customers when buying intent is lowest: right after purchase. Customer experience […]

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