Marketing

A successful rebranding strategy needs these key elements to gain consumer attention

A successful rebranding strategy needs these key elements to gain consumer attention Even the most well-known brands update their public image by periodically employing a rebranding strategy. Brands typically focus on a few key demographics, and over time, marketing strategies may lose their impact. Today’s 18- to 25-year-olds have different driving desires and needs than […]Read more

Leveraging 2D image recognition technology in retail can lead to increased sales potential

Leveraging 2D image recognition technology in retail can lead to increased sales potential Developments in artificial intelligence have led to a greater understanding of the potential of image recognition technology. Industry-wide, businesses are seeing the benefits this type of tech creates from supply chain management to brand growth strategies. While it’s still in its infancy, […]Read more

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