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Marketing

The most effective marketing channels for CPG brands to reach customers

The most effective marketing channels for CPG brands to reach customers The most effective marketing strategy for CPG brands is an omnichannel strategy. You’re likely already dividing your marketing budget between traditional broadcasting, print advertising, digital advertising, and maybe social media—and all of these channels work together to increase brand awareness and hopefully steal market […]Read more

4 ways to improve customer experience in retail

4 ways to improve customer experience in retail Friction is the biggest obstacle to a positive customer experience in retail. Whether it’s waiting in line at the cash register or getting lost in the aisles, struggling to find a salesperson, or discovering your order isn’t ready for pickup, customers feel frustrated and annoyed by these […]Read more

Learn how to increase footfall in your retail store

Learn how to increase footfall in your retail store Of all the challenges currently facing the retail industry, declining foot traffic seemed to be the first that emerged. Therefore, it’s one of the first challenges brands seek to overcome. Increased foot traffic leads to more repeat visits, higher customer satisfaction rates, and, most importantly, increased […]Read more

Analyzing the effectiveness of location based marketing

Analyzing the effectiveness of location based marketing The way gurus talk about location-based marketing, it sounds like the panacea for the retail industry as we know it. And it might be⁠—with geofencing, beacons, proximity marketing apps, and augmented location data, we have the potential to target customers more specifically than ever before, in the very […]Read more

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