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Marketing

Analyzing the effectiveness of location based marketing

Analyzing the effectiveness of location based marketing The way gurus talk about location-based marketing, it sounds like the panacea for the retail industry as we know it. And it might be⁠—with geofencing, beacons, proximity marketing apps, and augmented location data, we have the potential to target customers more specifically than ever before, in the very […]Read more

How retailers are using these 8 innovative shopping experiences to boost consumer engagement

How retailers are using these 8 innovative shopping experiences to boost consumer engagement Some people say the retail industry is in crisis. They point to stores closing, sales dropping, and customers who are trading in their loyalty for the convenience of an online shopping cart. Others see things differently. Retailers are facing significant challenges—but these […]Read more

Top 5 most effective marketing strategies for retail

Top 5 most effective marketing strategies for retail Despite rumors which abounded since the creation of e-commerce, brick-and-mortar retail isn’t going anywhere. Approximately 75% to 80% of purchases made today are made at physical retail locations. There are a number of reasons that consumers choose to shop in the physical space, but one that retailers […]Read more

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