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Marketing

How to increase sales in grocery stores when CPG eCommerce is on the rise

We don’t have to tell you twice, but running a brick-and-mortar grocery store can be costly. Naturally, you want to maximize your returns when you’re shelling out around $160,000 just on inventory. In some ways, you’re competing against local competitors, but you’re increasingly competing against eCommerce players as well. The share of US consumers who […]Read more

The most effective marketing channels for CPG brands to reach customers

The most effective marketing channels for CPG brands to reach customers The most effective marketing strategy for CPG brands is an omnichannel strategy. You’re likely already dividing your marketing budget between traditional broadcasting, print advertising, digital advertising, and maybe social media—and all of these channels work together to increase brand awareness and hopefully steal market […]Read more

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