Marketing

How to increase sales in retail: 5 effective strategies

How to increase sales in retail: 5 effective strategies Understanding how to increase sales in retail centers on one critical component of the brand-customer relationship; trust. If consumers don’t trust a brand, they won’t allow that brand to help guide their purchase decisions. Brands can build this trust through transparency and personalization, but they must […]Read more

Attract and connect: How to engage customers in retail

Attract and connect: How to engage customers in retail The best way to determine how to engage customers in retail is to understand them on an individual level. While this may seem like an impossible task, big data and machine learning are making it easier to discover what drives consumers to buy and stay loyal […]Read more

How technological advances in retail are shaping the future of shopping

How technological advances in retail are shaping the future of shopping Technological advances in retail are helping to take the burden off employees while providing consumers with better customer service. Features like third-party delivery, intuitive apps, chatbots, voice searches, and image recognition offer brands a way to guide consumers to products and make purchases easier. […]Read more

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