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Marketing

4 factors influencing consumer decision making

4 factors influencing consumer decision making When analyzing the factors that influence consumer decision making, one needs to look no further than the four Ps of the marketing mix: pricing, promotion, place, and product. With competitive pricing, strong promotions, optimal shelf placement, and a good product, brands can be assured of their success. However, optimizing […]Read more

The future of retail: 6 growing trends in retail

The future of retail: 6 growing trends in retail One thing to remember about the future of retail is that it’s not a question of whether consumers are shopping online versus at a brick-and-mortar location. Instead, it’s about how internet-enabled technology will improve the consumer’s experience on all shopping paths, whether they’re on the internet […]Read more

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