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Marketing

How to increase brand awareness through digital marketing

How to increase brand awareness through digital marketing A list of “lesser-known brands that consumers should learn about” comes out almost annually. Lists like these prime consumers to be impressed, be in the know, and remember the mentioned brands in the future. If your brand is referred to as “lesser-known” in the early days of […]Read more

How to increase sales in grocery stores when CPG eCommerce is on the rise

We don’t have to tell you twice, but running a brick-and-mortar grocery store can be costly. Naturally, you want to maximize your returns when you’re shelling out around $160,000 just on inventory. In some ways, you’re competing against local competitors, but you’re increasingly competing against eCommerce players as well. The share of US consumers who […]Read more

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