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Marketing

Within reach: The ultimate guide to mobile proximity marketing for retailers

Within reach: The ultimate guide to mobile proximity marketing for retailers Mobile proximity marketing is a powerful way to share messages with consumers as they’re in the mindset to make a purchase. These strategies leverage the consumer’s location to provide messages based on deals in their area, which can drive interest and encourage product interaction. […]Read more

5 best practices for brand storytelling on social media

5 best practices for brand storytelling on social media There are many benefits CPG companies can enjoy through brand storytelling on social media. This method of marketing uses commercials and messages to create a narrative arc which keeps individuals invested. It can help to give a company personality, which establishes brand affinity and improves customer […]Read more

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