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Marketing

3 CPG digital marketing trends changing how brands reach consumers

3 CPG digital marketing trends changing how brands reach consumers Get In Touch The Consumer Packaged Goods (CPG) industry has gone digital, allowing retailers to reach consumers early on in the buyer’s journey—sometimes before intent to purchase arises. Shoppers use mobile devices, computers, and other forms of technology as an integral part of their shopping […]Read more

In-store marketing effectiveness: 4 proven case studies

In-store marketing effectiveness: 4 proven case studies Get In Touch Imagine you have a brand ambassador at a big-box store like Target or Walmart who: Greets each shopper upon entering the store Discusses the latest product news Directs and personally ushers the shopper to specific items in-aisle Answers questions Assists with the purchase This holistic […]Read more

3 effective digital marketing strategies to increase brand awareness

3 effective digital marketing strategies to increase brand awareness Get In Touch Digital marketing is an effective way to drive and increase brand awareness—for many reasons. By implementing digital marketing strategies to increase brand awareness, brands and retailers:  Meet shoppers where they are: Americans spend over 12 hours a day interacting with digital media, be […]Read more

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