ad-fraud

eBook: Advertisers’ Guide to Ad Fraud & Viewability

While total projected fraud losses have gone down year over year, there is still anywhere from $6.5 billion to $16.4 billion globally — estimates vary widely — that will be lost to ad fraud in 2017.

And that’s just fraud. Viewability represents further wasted ad dollars when real people may view a page that hosts an ad, but not actually see the full ad.

Marc Pritchard, CEO of P&G believes there is “at least 20 to 30 percent of waste in the media supply chain because of lack of viewability, nontransparent contracts, nontransparent measurement of inputs, fraud and now even ads showing up in unsafe places.”

In this eBook, we assess the current state of ad fraud, and share a few best practices to help advertisers avoid losing precious advertising dollars to deceptive practices.

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Apu Battan

VP of User Growth

Apu Battan is the VP of User Growth at Shopkick.

Apu is first and foremost an analytics leader, with close to 15 years of experience in helping to make decisions through the objective lens of data. Apu has always been a strong advocate for Shopkick’s most valuable customer — the user. He is passionate about acquiring the right users for our business, delighting them with the best product experience, and growing them into loyal, high-value users in the long term. Prior to Shopkick, Apu served as an Analytics Leader at Intuit for close to six years, and at Netflix, Electronic Arts, and Microsoft before that. 

Apu holds a bachelor’s degree in mechanical engineering from Birla Institute of Technology and Science,  and a master’s degree in integrated manufacturing and systems engineering from North Carolina State University, Raleigh.