eBook: Advertisers’ Guide to Ad Fraud & Viewability

While total projected fraud losses have gone down year over year, there is still anywhere from $6.5 billion to $16.4 billion globally — estimates vary widely — that will be lost to ad fraud in 2017.

And that’s just fraud. Viewability represents further wasted ad dollars when real people may view a page that hosts an ad, but not actually see the full ad.

Marc Pritchard, CEO of P&G believes there is “at least 20 to 30 percent of waste in the media supply chain because of lack of viewability, nontransparent contracts, nontransparent measurement of inputs, fraud and now even ads showing up in unsafe places.”

In this eBook, we assess the current state of ad fraud, and share a few best practices to help advertisers avoid losing precious advertising dollars to deceptive practices.

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Webinar on demand: Determining signals of purchase intent

In this webinar on demand, Moat VP of account management Callie Reynolds joins Shopkick regional VP Jenny Campbell to discuss how advertisers can protect themselves from invalid traffic and viewability issues to focus on the metrics that matter.

You can watch the webinar here.

It’s critical for marketers to be able to understand the actions that consumers take across their purchase journey that ultimately lead to conversion and sales. However determining these signals in digital and mobile marketplaces fraught with viewability challenges and ad fraud makes this task even more difficult.

Ad fraud is still a major concern for most advertisers, as the environment is complex and potential costs are considerable. Ad measurement firm Moat has found that about half of all digital ads aren’t considered viewable. And according to Forrester Research, US fraudulent or non-viewable ad costs totaled $7.4 billion last year, with that figure projected to rise to $10.9 billion by 2021.

This issue goes well beyond traditional display formats. With the explosive popularity of video ads, how can advertisers be sure that they are being seen (and heard) by the right people?

This webinar on demand with Shopkick and Moat examines the valid digital and mobile signals that lead to both online and offline purchases.

Watch to learn how to:

  • Navigate the fragmented advertising environment to avoid wasted spend on non-viewable or fraudulent ad buys
  • Understand the unique ad challenges impacting desktop, mobile web and mobile apps
  • Incorporate video best practices to capture consumer’s attention and achieve key brand metrics
  • Detect valid digital and mobile signals that lead to both online and offline purchases