While total projected fraud losses have gone down year over year, there is still anywhere from $6.5 billion to $16.4 billion globally — estimates vary widely — that will be lost to ad fraud in 2017. And that’s just fraud. Viewability represents further wasted ad dollars when real people may view a page that hosts […]
Is your brand prepared for the CPG shopping experience of the future? Is your retail store equipped? These innovative technologies are powering the next generation.
Our country is different. The world is different. We’re in a populist era, and things are changing for brands and retailers.