Using mobile in-store to research products has become a regular part of the brick-and-mortar shopping experience. Read more
The ultimate 3-step new product launch checklist
When preparing to go to market, a new product launch checklist is imperative.Read more
How to market a new product successfully using social and mobile
Many of the tips on how to market a new product online are familiar. Study what your competition is doing, know your demographics and target the right audience, adjust your marketing message to them, and connect with consumers on social media are all common recommendations.Read more
The top 3 fast food marketing strategies for 2018
This year, the most effective fast food marketing strategies have relied heavily on technology to meet customer demand. Read more
Why your CPG product launch plan should include a third-party app
A third-party app is more than just a marketing medium: It can be an invaluable part of a product launch plan. Read more
Mobile commerce trends in 2018: Is your brand ready?
We live in an exciting time for mobile technology. Not only are consumers able to access the Internet from their phones, they can also connect via newer connected devices, such as wearables and smart speakers. Read more
The top factors that influence consumer purchasing decisions you haven’t considered
Throughout the history, two primary factors have influenced consumer decision making: the internal and external locus of control. Those with an internal locus of control attribute their success to their own practices and abilities. Those with an external locus of control attribute success or failure to fate and external forces. These beliefs and practices can […]Read more
The CPG ecommerce trends shaping the 2018 consumer packaged goods landscape
Now is a very important time for the consumer packaged goods industry, as the CPG ecommerce trends taking shape in 2018 will impact the entire market for years to come.Read more
Three effective marketing strategies to attract customers
An effective marketing strategy to attract customers is something that is necessary in every industry, from CPG brands to restaurants to major retailers. Read more
Rewarding consumer experiences anytime, anywhere
Our vision as a company is to create rewarding consumer experiences for our users anytime, anywhere. We are taking another step in fulfilling that vision today by releasing a web version of Shopkick.Read more