Mobile app marketing is a growing way for companies to reach out to consumers at the right time. Read more
A customer rewards program case study on effectiveness for CPG brands
While we can tell our clients how effective rewards programs are, the best way to demonstrate this is through a rewards program case study. Read more
Valentine’s Day Shopping Habits: Survey Results
According to our recent survey of Shopkickers, men plan to go all out this Valentine’s Day, spending more than twice as much as women: an average of $207.60 on their significant other and $70.24 on their children. On the other half of the heart, women plan to spend $89.54 on their sweeties and $40.30 on the little ones.Read more
Uncover the consumer insights you’re missing with social media
Social listening is a great addition to your market intelligence toolbox. But is your brand really taking advantage of the wealth of information about your consumers that you could be harvesting from this rich digital soil?Read more
Tips for mCommerce customer relationship marketing
Customer relationship marketing is a segment of marketing that focuses not on the immediate sale but rather on ongoing business. Obviously, the value of a loyal customer is high. In fact, it’s estimated that a 5% increase in retention can lead to a 25% increase in profitability. However, keeping customers shopping with you can be […]Read more
App-based fast food advertising: Is the ROI worth the cost?
Fast food advertising is competitive, and not just for converting customers: Given the sea of competition, it can be a challenge just to get your advertisement viewed by consumers in the first place. Nearly $1.5 billion was invested in fast food advertising in 2016, and that number is steadily growing. Many marketers in the industry […]Read more
Creating customer value in retail: 5 ways to incentivize your customers
Creating customer value isn’t just about gaining more revenue from customers, it’s also about building relationships with modern customers to keep them returning to your locations. That’s not to say customer value doesn’t have its impact on revenue: Customers who think a retailer is providing excellent service spend 17% more than those who don’t. Part […]Read more
The fast food advertising statistics every QSR marketing manager must know
The quick service restaurants (QSR) industry used to be one we thought of as tech-proof.Read more
Why the retail mobile app isn’t a temporary trend
The retail mobile app isn’t a fad. It’s an evolving medium of communication between the consumer and the store. Read more
CPG video advertising monetization in the age of the mobile app
Often, the strategies for video advertising monetization are discussed not by content producers, but by the publishers who make money off those advertisements. Read more