Why strategic integrated marketing is the future of brand growth
Strategic integrated marketing is all about creating a seamless customer experience.
Brand Marketing Best Practices for the Digital Age of Shopping
Brand marketing best practices in the digital space are all about adaptability. Brands must be able to pivot their strategies in the event campaigns are not performing as well as they should.
3 effective brand recognition strategies for eCommerce retailers
Today’s eCommerce retailers need to be prepared to go further than simple brand recognition strategies; they must create brand affinity.
Back to School Shopping Habits: Survey Results
It may feel like the school year just ended and that summer is finally in full swing, but the back-to-school shopping season has already crept upon us. Back-to-school is the second largest shopping season of the
The top 3 retail digital marketing strategies to launch a new CPG product
CPG brands can face significant challenges in launching new products, as these traditional products require decidedly non-traditional retail digital marketing plans to ensure success.
3 in-store marketing strategies to support the shopper’s path to purchase
In-store marketing is a critical avenue for CPG brands who traditionally have trouble gaining attention in the store due to a highly competitive market.
Effective shopper marketing examples from the top retail giants
Augmented reality marketing campaigns and rewards programs are shopper marketing examples used by brands that have been found to improve sales.
The importance of video marketing for your business in 2018-2019
The importance of video marketing doesn’t lie in your brand’s message but instead in your ability to improve the customer experience.
5 video marketing tips to engage and enthuse an audience
Video marketing offers high engagement and conversion. By using newer options like interactive video, mobile apps, social media, and incentives, brands can expand the impact of any video advertising or marketing message.
In-store mobile app usage is skyrocketing; Is your brand ready?
In-store mobile app usage is quickly replacing many of the traditionally available services in brick-and-mortar locations.
The three best video marketing platforms to launch your new brand/product
There’s not just one best video marketing platform for every brand.
Marketing a product launch: Engaging ideas from apps to Z
There are several apps available that offer features that can assist in marketing a product launch.