Webinar: Earning attention with mobile video advertising
Ad skipping, fleeting attention, distraction, clutter. In today’s crowded digital environment, earning attention with mobile video advertising can be challenging. In fact, 59% of marketers’ digital ad budgets are allocated to digital video, and that
A retail image recognition strategy that CPG brands should be using
The goal of retail image recognition is to move beyond the barcode.
eBook: How Successful Brands Avoid the 5 Biggest Mobile Video Advertising Obstacles
Consumer video consumption has increased so dramatically year over year that, according to research from the IAB, 59% of marketers’ digital ad budgets are currently allocated to digital and mobile video, and marketers expect to
Leveraging consumers’ behaviors on mobile apps for retail business
Consumers’ shopping behaviors are shifting to mobile apps for retail businesses—and brands need to follow suit.
Halloween Shopping Habits: Survey Results
It’s October, and that means one thing – Halloween! From costumes to candy, the spooky yet sweet holiday season is finally upon us.
Implementing the best social media branding strategy for your brand
A common mistake brands make when implementing a social media branding strategy is that they choose to use their pages to market toward consumers, rather than engage with them.
CPG industry challenges: Competing with white label brands
White label brands represent one of the biggest CPG industry challenges that companies face today.
The pros and cons of leveraging white label branding as a marketing strategy
The ability to use white label branding as a marketing strategy is one which requires the backing of a powerful brand. There’s been an increased interest in these tactics in recent years, as global access to manufacturers, labor, and supplies expanded.
The best brand positioning strategy for CPG brands
A successful brand positioning strategy is one designed for long-term growth.
How brands can stay top-of-mind throughout the consumer buying process
For brands, establishing a connection during the consumer buying process is critical for gaining sales.
Top factors influencing buying decisions and how to leverage them
When looking at the factors influencing buying decisions specific to CPG brands, brands should focus on three particular elements: price, perceived quality, and loyalty.