5 steps to a successful integrated marketing strategy
An integrated marketing strategy can be a crucial part of creating brand awareness and building consumer trust.
5 Ways to Launch a New Product That Will Beat Out the Competition
There are many ways to launch a new product, but only a few that garner the attention needed to make that launch a success. The failure rate for new products launched on an annual basis hovers around approximately 80%, so CPG brands already have the odds stacked against them.
Designing a new product launch marketing plan that helps build CPG brand awareness
Even the best new product launch marketing plan could fail without the right partnerships.
Walmart shopper marketing: a crash course
Brad Godwin, Walmart Team Lead This past June, Shopkick’s in-house Walmart expert Brad Godwin shared his thoughts on the complex world of Walmart shopper marketing at Supplier Community’s Fast 5 Conference.
Expanded reach: Using the most effective advertising medium to target consumers
The most effective advertising medium for many brands can be delivered through a mobile app.
Increase brand awareness by leveraging third-party apps
Anything that gets people talking about a company or product has the potential to increase brand awareness.
A New Age: How Technology is Changing Retail
Walmart’s recent news is a prime example of how technology is changing retail. The retailer filed two patents which indicate they’re working on building a fully immersive online shopping experience.
These top customer retention strategies are optimal for CPG brands
Customer retention strategies are a high-priority for brands as the cost is significantly less to maintain a consumer’s loyalty than it is to attract a new consumer.
These 3 innovative product launch ideas will take your marketing strategy to the next level
Innovative product launch ideas don’t have to be sophisticated, full-scale campaigns.
How to engage customers in the shopping aisle with mobile technology
Mobile technology is an integral part of determining how to engage customers in the shopping aisle. Consumers consistently carry their smartphones with them as they shop and typically, they use their mobile devices to enhance
Leveraging These Consumer Engagement Strategies Could Mean a Boost in Sales
There are numerous consumer engagement strategies that brands can use to improve sales, though some are more effective in the CPG sector than in others.