There’s not just one best video marketing platform for every brand. Read more
Marketing a product launch: Engaging ideas from apps to Z
There are several apps available that offer features that can assist in marketing a product launch. Read more
Digital’s impact on in-store shopping: How CPG brands can use it to their advantage
Brands are starting to recognize digital’s impact on in-store shopping. Read more
How shoppers are using mobile apps to shop in-store
Shoppers using mobile in-store tend to do so to gain product or location information. Read more
An app-based product launch: How to successfully leverage digital marketing
An app-based product launch: How to successfully leverage digital marketing There are three critical issues brands should focus on with a product launch: how to reach consumers; how to get them to share the brand’s message; and finally, how to get them to the store to buy their product. Unfortunately, that’s easier said than […]Read more
The 3 top benefits of video marketing to in-store shoppers
Most marketers are well aware of the benefits of video marketing in general but are less versed in its potential in the store. Read more
How to host digital product launch events that engage new audiences
Hosting product launch events online can help boost awareness of a new product. Read more
How consumers shop differently today in the era of the app
If you want to see how consumers shop differently today just take a look at your smartphone. Read more
The effective app-based product launch strategy brands should know
The number one goal of a product launch strategy is to get the product in the consumer’s hand, literally, which typically leads to a sale. Read more
The augmented reality marketing strategy trending in 2018
A strong augmented reality marketing strategy doesn’t depend on the consumer having expensive equipment to enjoy. Read more