How to increase market share of a CPG product using a mobile app

It’s no secret that many CPG product categories have fierce competition and are often purchased on price. This is perhaps why the CPG market is considered to be the most difficult for even established brands to grab a larger share of. If your goal is to increase market share, a mobile CPG marketing strategy that […]Read more

How Retail In-Store Apps Are Reshaping Modern CPG Marketing

Although it’s a hot topic, in-store advertising is not a new or rare practice. Consumer packaged goods (CPG) brands do it all the time since retail spaces are often the best locations for them to grow. Typically this is done by negotiating the best spot on the shelf or by putting up in-store displays and […]Read more

3 ways to unlock your greatness

James Smilkstein, Brand Partnerships Once upon a time, there were creators, and there was an audience. One group led and one group followed. Then the world changed… I recently had the opportunity to hear from some of the world’s greatest minds. Iconic leaders and experts including Sir Richard Branson, Steve Forbes, Jack Welch, Robin Wright, […]Read more

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