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Drive Incremental Sales in 2021 and Beyond

Driving incremental sales is a crucial goal for modern businesses. For brands and retailers, a major indicator of success can be found in an increased number of leads, customers, or sales, that wouldn’t have occurred

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2021 Holiday Expectations Study

As the winter holidays inch closer, Americans are already starting to think about how they will approach the biggest shopping season of the year, especially after many of last year’s celebrations were put on hold. To

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CPG Industry Challenges 2021

The global pandemic has had a double-sided impact on the consumer packaged goods (CPG) industry. On the one hand, stay-at-home lockdown orders spurred incredible demand for several categories of consumer goods. According to a recent

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Ho, Ho, Holiday Already?

Shopkick survey finds nearly a quarter of consumers plan to do their holiday shopping earlier this year Believe it or not, there are only 142 days until Christmas. As the holiday season inches closer, Americans

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How to Build an Effective Video Marketing Strategy

The benefits of video marketing are best reflected in the explosive popularity of video-first social media apps like TikTok and Instagram Reels. These apps emphasize authentically created, short-form videos that allow anyone to promote brands

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Solutions to Mobile Marketing Challenges

Mobile marketing is more important for today’s businesses than ever before. According to a recent survey, consumers spend 70% of their total digital media time on smartphones. For advertisers, of course, such figures haven’t gone

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