Supply Chain Disruptions: Holiday Shoppers Already Experiencing Product Shortages and Delays
Rising shipping costs impacting consumers’ holiday shopping decisions Holiday shopping is in full swing, and many Americans (40 percent) have already started checking gifts off their lists. But according to recent data by Shopkick, a
Drive Incremental Sales in 2021 and Beyond
Driving incremental sales is a crucial goal for modern businesses. For brands and retailers, a major indicator of success can be found in an increased number of leads, customers, or sales, that wouldn’t have occurred
Loyalty fatigue: How brands and retailers can combat it
Brands and retailers have consistently relied upon loyalty rewards programs to offer consumers incentives in exchange for repeat business.
2021 Holiday Expectations Study
As the winter holidays inch closer, Americans are already starting to think about how they will approach the biggest shopping season of the year, especially after many of last year’s celebrations were put on hold. To
CPG Industry Challenges 2021
The global pandemic has had a double-sided impact on the consumer packaged goods (CPG) industry. On the one hand, stay-at-home lockdown orders spurred incredible demand for several categories of consumer goods. According to a recent
Surging Delta Variant Continues to Impact the Way Consumers Shop
Shopkick survey finds that 47 percent of concerned shoppers are worried about shopping in-store Just as normalcy appeared to be on the horizon, surges of COVID-19 cases brought by the Delta variant are once again
Retail Remix Podcast: The Story Behind Shopkick’s Consumer Research
Throughout the pandemic, Shopkick has kept a pulse on rapidly changing consumer behaviors, expectations, and concerns through continuous data analysis and first-party user surveys. Jaysen Gillespie, EVP, Head of Analytics and Data Science at Shopkick, joins
Ho, Ho, Holiday Already?
Shopkick survey finds nearly a quarter of consumers plan to do their holiday shopping earlier this year Believe it or not, there are only 142 days until Christmas. As the holiday season inches closer, Americans
How to Build an Effective Video Marketing Strategy
The benefits of video marketing are best reflected in the explosive popularity of video-first social media apps like TikTok and Instagram Reels. These apps emphasize authentically created, short-form videos that allow anyone to promote brands
Solutions to Mobile Marketing Challenges
Mobile marketing is more important for today’s businesses than ever before. According to a recent survey, consumers spend 70% of their total digital media time on smartphones. For advertisers, of course, such figures haven’t gone
Shopkick and Moburst Win Award for Most Effective Video Campaign
We’re excited to share that Shopkick’s TikTok campaign with Moburst, an award-winning mobile success agency, took the win for “Most Effective Video Campaign” at this year’s Mobile Marketing Magazine Awards. The Mobile Marketing Magazine Awards
How Brands are Getting Customers Back to Physical Stores
Last year, the coronavirus had a devastating effect on traditional retail. As shoppers rapidly shifted to e-commerce, foot traffic dropped in physical stores as much as 82.6% in the months following the pandemic. This year,