We’re excited to share that Shopkick’s TikTok campaign with Moburst, an award-winning mobile success agency, took the win for “Most Effective Video Campaign” at this year’s Mobile Marketing Magazine Awards.
The Mobile Marketing Magazine Awards celebrate the accomplishments of digital marketing teams across the world that are making an impact through the power of mobile. Winners are selected by independent, global, and North American juries of renowned senior mobile marketers.
During the pandemic, Moburst and Shopkick worked together to push for mobile growth and accelerate Shopkick’s mission to drive meaningful digital engagement. When the launch of our first TikTok user acquisition campaign didn’t resonate the way we’d hoped, the team quickly pivoted to create more authentic content, rather than traditional ads that often oversaturate the mobile space. This new strategy successfully boosted engagement and retention while also unlocking a highly-coveted new generation of users.
Thank you and congrats to our partners at Moburst – it’s an exciting time in the digital world and we look forward to exploring new mobile opportunities together!