Consumer Trends for Back-to-School Shopping
Back-to-school shopping is changing rapidly on the tail end of the Covid-19 pandemic. With an increase in vaccinations and normalcy in sight, more than half of Americans will be returning to school in-person full-time this
LGBTQ+ Consumers Look for Genuine Brand Support That Outlasts Pride Month
As preferences shift, many are looking for long-term action past pride month Every Pride Month, there are conversations about how to do things the right way—avoiding mistakes and inauthentic gestures. To better understand how brands
Non-Essential Spending on the Rise as Americans Feel More Financially Secure
Shopkick survey finds in-store shopping on the rise; apparel, dining out and travel top consumers’ 2021 summer budgets With widespread vaccination eligibility and COVID-19 restrictions lifting in many states, a return to normalcy could be
3 Pillars of Successful Retail Marketing Strategies
Retail strategy implies long-term initiatives that shape the company’s vision in a significant way. Volatility makes planning anything but easy. For example, the novel Coronavirus threw a wrench into the works, turning our lifestyles upside
The Power of Augmented Reality in Retail
Technology is at the forefront of one’s shopping experiences. Anyone can connect their debit or credit cards seamlessly and pay by tapping their mobile phones to payment terminals without having to carry around cash or
83 Percent of Americans are Tightening Budgets Due to Threat of Continued Inflation
54 percent of consumers are very concerned about the risk of continued inflation; 86 percent report experiencing price increases on everyday goods As the U.S. economy picks back up, the Labor Department reported in April
Shopkick Announces Nationwide Scavenger Hunt, Rewarding Consumers with Millions of ‘Kicks’
Shopkick celebrates National Scavenger Hunt Day with a weeklong scavenger hunt for users to win hundreds of dollars in rewards In honor of National Scavenger Hunt Day, Shopkick announces the nationwide Shopkick Scavenger Hunt Week this
Move Over Millennials – When It Comes To Brand Loyalty It’s All About Gen Z
Gen Zers have been accused of many things: short attention spans, an inability to maintain eye contact, and an unhealthy relationship with their AirPods. But, according to a recent Bank of America study, the generation
After More Than a Year of Zoom Holidays, Americans Will Gather to Celebrate Mother’s Day
Shopkick survey finds most Americans plan to celebrate Mom in person and shop in-store for gifts this year This Mother’s Day, the majority of Americans are ready to celebrate Mom in person after a year
Shopkick’s parent company, Trax, secures $640M in series E funding from visionary investors
Today, we’re excited to share that our parent company, Trax, has secured $640 million in a Series E financing round led by SoftBank Vision Fund 2 and technology-focused funds managed by Trax’s existing investor BlackRock,
Retail Refined Podcast: Strengthening Customer Loyalty with Data
When supply chain issues and panic buying left grocery shelves empty for weeks, shoppers had to consider alternative options when their go-to brands weren’t available. In fact, in the height of the pandemic, 85% of
Best Strategies For Customer Loyalty In Retail
Any retailer knows that building brand loyalty is key to achieving business success: not only do you have to hold on to existing customers, you also have to attract new ones. And because it costs