The COVID-19 pandemic has led to widespread fear, anxiety, and uncertainty across the nation. As the pandemic intensifies week to week, consumers continue to shift the way that they shop to adjust to this new normal. Read more
Implement a customer loyalty marketing strategy that increases trust and sales
Loyal customers tend to buy more and advocate for their preferred brand or retailer.Read more
How a retail marketing partner can expand your reach
Partnership marketing is an established concept of modern retailing and has been used in some form by most retailers and brands.Read more
A closer look: What do consumers want from brands?
Knowing what consumers want is the difference between being effective and invasive. The brands that are most attuned to their shoppers are better able to allocate their resources, conserve customer acquisition cost, and churn greater year-over-year revenue. Understanding the desires of consumers has worked for companies like Starbucks, Apple, and Amazon that have sustained loyalty over the years. Read more
American Shopping Behavior Evolving Weekly Amidst COVID-19 Crisis
Essential items remain out-of-stock on store shelves, consumers tightening belts on nonessential items. As COVID-19 continues to impact Americans’ daily lives, new updates and stricter regulations paired with growing concerns about the virus have led to drastic changes in consumer shopping behavior in just a matter of weeks, according to a new Shopkick survey. After […]Read more
How to personalize the online shopping journey to reduce cart abandonment
The average eCommerce store loses over 75% of sales to shopping cart abandonment during the online shopping journey.Read more
Understanding how consumers interact with brands on the path to purchase
What makes a consumer purchase?Read more
How to build customer trust and loyalty that translates into sales
Prioritizing trust is not just a superior sales tactic; it’s good business and the right thing to do.Read more
80% of consumers still plan to celebrate Mother’s Day
Although the impact of COVID-19 is being felt across the country, the majority of Americans still plan on celebrating Mom come May 10. The celebration may just look a little different than last year. We surveyed more than 25,000 consumers to gain insights into Mother’s Day plans and preparations during this uncertain time. Read more
Shopkick’s anytime, anywhere influence
Shopkick is proud to announce several new partnerships and features that further develop our ability to engage with today’s shoppers. In the midst of the current health and economic crisis, we remain focused on helping our partners connect with shoppers wherever and whenever they shop.Read more