How to Build an Effective Video Marketing Strategy
The benefits of video marketing are best reflected in the explosive popularity of video-first social media apps like TikTok and Instagram Reels. These apps emphasize authentically created, short-form videos that allow anyone to promote brands
Solutions to Mobile Marketing Challenges
Mobile marketing is more important for today’s businesses than ever before. According to a recent survey, consumers spend 70% of their total digital media time on smartphones. For advertisers, of course, such figures haven’t gone
Shopkick and Moburst Win Award for Most Effective Video Campaign
We’re excited to share that Shopkick’s TikTok campaign with Moburst, an award-winning mobile success agency, took the win for “Most Effective Video Campaign” at this year’s Mobile Marketing Magazine Awards. The Mobile Marketing Magazine Awards
How Brands are Getting Customers Back to Physical Stores
Last year, the coronavirus had a devastating effect on traditional retail. As shoppers rapidly shifted to e-commerce, foot traffic dropped in physical stores as much as 82.6% in the months following the pandemic. This year,
Consumer Trends for Back-to-School Shopping
Back-to-school shopping is changing rapidly on the tail end of the Covid-19 pandemic. With an increase in vaccinations and normalcy in sight, more than half of Americans will be returning to school in-person full-time this
LGBTQ+ Consumers Look for Genuine Brand Support That Outlasts Pride Month
As preferences shift, many are looking for long-term action past pride month Every Pride Month, there are conversations about how to do things the right way—avoiding mistakes and inauthentic gestures. To better understand how brands
Non-Essential Spending on the Rise as Americans Feel More Financially Secure
Shopkick survey finds in-store shopping on the rise; apparel, dining out and travel top consumers’ 2021 summer budgets With widespread vaccination eligibility and COVID-19 restrictions lifting in many states, a return to normalcy could be
3 Pillars of Successful Retail Marketing Strategies
Retail strategy implies long-term initiatives that shape the company’s vision in a significant way. Volatility makes planning anything but easy. For example, the novel Coronavirus threw a wrench into the works, turning our lifestyles upside
The Power of Augmented Reality in Retail
Technology is at the forefront of one’s shopping experiences. Anyone can connect their debit or credit cards seamlessly and pay by tapping their mobile phones to payment terminals without having to carry around cash or
83 Percent of Americans are Tightening Budgets Due to Threat of Continued Inflation
54 percent of consumers are very concerned about the risk of continued inflation; 86 percent report experiencing price increases on everyday goods As the U.S. economy picks back up, the Labor Department reported in April
Shopkick Announces Nationwide Scavenger Hunt, Rewarding Consumers with Millions of ‘Kicks’
Shopkick celebrates National Scavenger Hunt Day with a weeklong scavenger hunt for users to win hundreds of dollars in rewards In honor of National Scavenger Hunt Day, Shopkick announces the nationwide Shopkick Scavenger Hunt Week this