CPG's New Endless Aisle

Webinar: CPG’s new endless aisle

Until now, CPG brand marketing has largely been dictated by the physical structure of an in-store aisle. Now, as customers expect to locate products anywhere and buy them at any time, grocers and brand marketers need to step up to deliver what today’s shoppers want and what tomorrow’s shoppers will demand.

In this webinar on demand, Shopkick RVP William Gonzales talks about how CPG marketers can succeed with the new Endless Aisle. He covers how to deliver highly personalized, mobile-enabled, and frictionless shopping experiences.

You’ll hear:

  • Research on how today’s consumers shop, and how marketers can engage them along the entire path to purchase
  • A success story from Barilla’s Pronto Pasta
  • A look at future trends in anytime, anywhere commerce

 

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ABOUT THE AUTHOR

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Apu Battan

VP of User Growth

Apu Battan is the VP of User Growth at Shopkick.

Apu is first and foremost an analytics leader, with close to 15 years of experience in helping to make decisions through the objective lens of data. Apu has always been a strong advocate for Shopkick’s most valuable customer — the user. He is passionate about acquiring the right users for our business, delighting them with the best product experience, and growing them into loyal, high-value users in the long term. Prior to Shopkick, Apu served as an Analytics Leader at Intuit for close to six years, and at Netflix, Electronic Arts, and Microsoft before that. 

Apu holds a bachelor’s degree in mechanical engineering from Birla Institute of Technology and Science,  and a master’s degree in integrated manufacturing and systems engineering from North Carolina State University, Raleigh.