How retailers can leverage millennial buying power to boost sales in 2020
According to the most recent data, over 72 million millennials currently live in the United States. These adults, who will be turning 24-38 in 2020, have a colossal influence on retail and the U.S. economy as a whole. Accenture estimates that millennials will make up 30% of total retail sales in 2020 with a total purchasing power of over $1.4 trillion.
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