Shopkick Insights Blog
The Shopkick Insights Blog shares in‑store engagement and merchandising insights that help CPG brands win the moment of truth at the shelf by educating, inspiring, and rewarding shoppers to drive trial, conversion, and measurable retail impact.
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The most effective advertising techniques for CPG brands create top-of-mind awareness when the consumer is in the store. By establishing personal and engaging connections, brands can stay at the top of consumers minds when they discover a need for a product.
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Mobile proximity marketing is a powerful way to share messages with consumers as they’re in the actual "path" and mindset to make a purchase. These strategies leverage the consumer’s location to provide messages based on deals in their area, which can drive interest and encourage product interaction.
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There are many benefits CPG companies can enjoy through brand storytelling on social media. This method of marketing uses commercials and messages to create a narrative arc which keeps individuals invested.
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There is no single answer to how programmatic advertising works. This type of advertising is a broad category that all marketers must learn, but its technical details and platform options vary widely.
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Market cultures, social circles, personal preference, and psychology are all factors influencing consumer behavior in the shopping aisle. These factors aren’t static, meaning brands have an opportunity to change the consumer’s mind before they make a purchase decision.
