Shopkick Insights Blog

The best way to determine how to engage customers in retail is to understand them on an individual level. While this may seem like an impossible task, big data and machine learning are making it easier to discover what drives consumers to buy and stay loyal to a brand.

Technological advances in retail are helping to take the burden off employees while providing consumers with better customer service. Features like third-party delivery, intuitive apps, chatbots, voice searches, and image recognition offer brands a way to guide consumers to products and make purchases easier.

While the basic types of consumer buying behaviors haven’t changed much over the years, the way in which marketers approach consumers has. Digital avenues have expanded the information that consumers have available, as well as their connection to brands.

Sometimes, iconic brands get consumers to look at an existing product in a new way. Any time a brand makes a significant paradigm shift, whether they’re introducing a new product or reintroducing an old one, they’re taking a risk.

Even the most well-known brands update their public image by periodically employing a rebranding strategy. Brands typically focus on a few key demographics, and over time, marketing strategies may lose their impact.