Shopkick Insights Blog
The Shopkick Insights Blog shares in‑store engagement and merchandising insights that help CPG brands win the moment of truth at the shelf by educating, inspiring, and rewarding shoppers to drive trial, conversion, and measurable retail impact.
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Contemporary brands are using mobile apps for marketing with great success. These programs help get the word out about new products, offer increased advertisement viewing, and provide an opportunity to boost results in the store.
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Mobile app partnerships offer brands the opportunity to take advantage of innovative marketing methods, leveraging the app’s loyal users. Many brands see significant success with such apps as they allow them to connect with consumers in the shopping aisle and improve sales conversion.
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Retail industry trends are dynamic in the methods brands can use to reach consumers, but they’re also somewhat predictable when it comes to the most significant shopping periods. How consumers buy might change, but why they buy is easier to understand.
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Competitive marketing strategies allow brands to improve their market share while maximizing their ROI. Michael Porter’s generic competitive strategies establish broad categories in which brands can take a competitive advantage, which marketers still reference today.
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Understanding how to increase sales in retail centers on one critical component of the brand-customer relationship; trust. If consumers don’t trust a brand, they won’t allow that brand to help guide their purchase decisions.
