Shopkick Insights Blog

The Shopkick Insights Blog shares in‑store engagement and merchandising insights that help CPG brands win the moment of truth at the shelf by educating, inspiring, and rewarding shoppers to drive trial, conversion, and measurable retail impact.
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We're teaming up with eBay and Button to share first party data to help retailers and brands identify where to focus their attention to reach today’s consumer. Join us for insights on mobile commerce, and a map for success in our omnichannel shopping environment.
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According to our recent survey of Shopkickers, men plan to go all out this Valentine’s Day, spending more than twice as much as women: an average of $207.60 on their significant other and $70.24 on their children. On the other half of the heart, women plan to spend $89.54 on their sweeties and $40.30 on the little ones.
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Social listening is a great addition to your market intelligence toolbox. But is your brand really taking advantage of the wealth of information about your consumers that you could be harvesting from this rich digital soil?