Shopkick Insights Blog
The Shopkick Insights Blog shares in‑store engagement and merchandising insights that help CPG brands win the moment of truth at the shelf by educating, inspiring, and rewarding shoppers to drive trial, conversion, and measurable retail impact.
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Brand marketing best practices in the digital space are all about adaptability. Brands must be able to pivot their strategies in the event campaigns are not performing as well as they should.
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Video marketing offers high engagement and conversion. By using newer options like interactive video, mobile apps, social media, and incentives, brands can expand the impact of any video advertising or marketing message.
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There are three critical issues brands should focus on with a product launch: how to reach consumers; how to get them to share the brand’s message; and finally, how to get them to the store to buy their product.
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To be successful in today’s highly competitive CPG industry, brands should develop new product marketing strategies that work in an ever-changing environment.
