Shopkick Insights Blog
The Shopkick Insights Blog shares in‑store engagement and merchandising insights that help CPG brands win the moment of truth at the shelf by educating, inspiring, and rewarding shoppers to drive trial, conversion, and measurable retail impact.
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Video is going through a significant transitional phase as emerging video advertising trends are set to change the way advertisers approach this medium.
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Mobile technology in the retail industry is no longer just a trend. Today, as consumers increasingly turn to their smartphones for help with purchasing decisions, it’s a necessity for retailers.
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This Mother's Day, we decided to look above and beyond what moms are hoping to receive as gifts and dig into the pressing issues on their minds as they raise their children.
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This week Shopkick is thrilled to announce the appointment of our new CTO, Chethan Visweswar. With more than 20 years of experience in Silicon Valley building large scale enterprise SaaS applications, Visweswar brings deep knowledge in software development, mobile applications and customer adoption for travel, loyalty and enterprise companies.
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Many of the tips on how to market a new product online are familiar. Study what your competition is doing, know your demographics and target the right audience, adjust your marketing message to them, and connect with consumers on social media are all common recommendations.
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Now is a very important time for the consumer packaged goods industry, as the CPG ecommerce trends taking shape in 2018 will impact the entire market for years to come.
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Our vision as a company is to create rewarding consumer experiences for our users anytime, anywhere. We are taking another step in fulfilling that vision today by releasing a web version of Shopkick.
