Shopkick Insights Blog

The Shopkick Insights Blog shares in‑store engagement and merchandising insights that help CPG brands win the moment of truth at the shelf by educating, inspiring, and rewarding shoppers to drive trial, conversion, and measurable retail impact.
Blog
Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy.
Blog
The holiday spirit remains strong year after year despite the global hardships experienced in 2020. During times of great stress and uncertainty, familiar traditions are a comforting refuge.
Blog
The holiday spirit remains strong year after year despite the global hardships experienced in 2020. During times of great stress and uncertainty, familiar traditions are a comforting refuge.
Blog
Marketing departments are always seeking out the most effective uses of their budgets. The overwhelming list of different strategies and tactics can leave creative teams befuddled as to where their dollars are best spent. How do you decide which ones to proceed with?
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Retailers have countless tools at their disposal and numerous opportunities to get their names in front of consumers, ultimately to drive brand loyalty and affinity. However, with finite dollars in any advertising budget, it is important to allocate your money to the most strategic, effective mediums.