Shopkick Insights Blog

Experiential marketing can be exciting, funny, startling, educational, or emotional—but one aspect all experiential marketing campaigns have in common is the ability to grab a consumer’s attention in a meaningful way. A magazine spread or social media shout can be easily forgettable, whereas a buzzworthy new pop-up shop or brand ambassador placing a free sample into your hand is likely more memorable.

Mobile marketing allows you to reach your customers wherever they are, whether that’s home, work, or play. The vast majority of shoppers welcome communications from brands that are truly relevant, helpful, and engaging. One of the best aspects of mobile marketing is that it allows businesses to pull together a number of different channels—social media, email marketing, video, search advertising, and physical retail—in a way that is engaging and immediate.

The vast majority of shoppers move across channels on the path to purchase. They may move from your website to a mobile app and into your brick-and-mortar store all in one shopping trip—and they expect that experience to be smooth and without frustration. After making a purchase, they may seek support by phone, email, chat, or in-store.

Knowing what consumers want is the difference between being effective and invasive. The brands that are most attuned to their shoppers are better able to allocate their resources, conserve customer acquisition cost, and churn greater year-over-year revenue. Understanding the desires of consumers has worked for companies like Starbucks, Apple, and Amazon that have sustained loyalty over the years.

Customer loyalty programs for retail are part of everyday life for many consumers as, on average, they belong to over 14 programs. This is a mixed blessing for brands and retailers, however. Competition is fierce for customer loyalty, and it’s not enough to get your customer to sign up for your program—especially since it’s been found that consumers are active in only half of the programs to which they belong.