Shopkick Insights Blog

While many businesses tend to focus on new customer acquisition, it’s the loyal, repeat customers who represent long-term profitability. One effective method of retaining customer loyalty is through comprehensive customer loyalty rewards programs. A study by Bond found that 79% of customers agreed that loyalty programs make them more likely to continue doing business with a brand.

The Consumer Packaged Goods (CPG) industry has gone digital, allowing retailers to reach consumers early on in the buyer’s journey—sometimes before intent to purchase arises. Shoppers use mobile devices, computers, and other forms of technology as an integral part of their shopping trip, whether it’s to discover new items, plan their shopping trips, bargain hunt, or buy goods directly.

This holistic customer experience is guaranteed to leave shoppers feeling satisfied and well cared for. Shopkick has the ability to deliver that same in-store marketing effectiveness in one convenient app, and partner with virtually any CPG brand or retailer.

Digital marketing is an effective way to drive and increase brand awareness—for many reasons. By implementing digital marketing strategies to increase brand awareness, brands and retailers.

Mobile customer loyalty apps were introduced as a basic solution to the overstuffed wallet or the keyring with dozens of store loyalty cards attached. Over the years, mobile apps have evolved to become fun, interactive forms of entertainment that still reward loyalty but also allow consumers the opportunity to engage with the brands they love on a deeper level.