The 5 Biggest Shopping Trends For 2022

Based on the past almost two years of living through the peak and valleys of COVID, retailers have upped their game in terms of the shopper journey. Here are the top five trends that customers can expect

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Shoppers Returned To Stores For The Holidays

Shopper traffic to physical retail stores has strongly rebounded from 2020. Data from Placer.ai, a company which measures shopper visits across a wide range of physical stores including grocery, apparel, big box, department and specialty, indicate that shoppers

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The Top Digital Trends To Watch In 2022

The world is more digital now than ever before and that’s sure to last in 2022.  Ninety percent of Americans say the internet has been essential to them during the pandemic. Indeed, basic everyday tasks

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Millennials and Brand Loyalty

Why is brand loyalty important? For any business, large or small, customers matter. One of the main goals for many it to ensure customers continually come back for product or service. That’s why building brand

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Apu Battan

VP of User Growth

Apu Battan is the VP of User Growth at Shopkick.

Apu is first and foremost an analytics leader, with close to 15 years of experience in helping to make decisions through the objective lens of data. Apu has always been a strong advocate for Shopkick’s most valuable customer — the user. He is passionate about acquiring the right users for our business, delighting them with the best product experience, and growing them into loyal, high-value users in the long term. Prior to Shopkick, Apu served as an Analytics Leader at Intuit for close to six years, and at Netflix, Electronic Arts, and Microsoft before that. 

Apu holds a bachelor’s degree in mechanical engineering from Birla Institute of Technology and Science,  and a master’s degree in integrated manufacturing and systems engineering from North Carolina State University, Raleigh.