Drive Incremental Sales in 2021 and Beyond

Driving incremental sales is a crucial goal for modern businesses. For brands and retailers, a major indicator of success can be found in an increased number of leads, customers, or sales, that wouldn’t have occurred

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2021 Holiday Expectations Study

As the winter holidays inch closer, Americans are already starting to think about how they will approach the biggest shopping season of the year, especially after many of last year’s celebrations were put on hold. To

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Ho, Ho, Holiday Already?

Shopkick survey finds nearly a quarter of consumers plan to do their holiday shopping earlier this year Believe it or not, there are only 142 days until Christmas. As the holiday season inches closer, Americans

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Solutions to Mobile Marketing Challenges

Mobile marketing is more important for today’s businesses than ever before. According to a recent survey, consumers spend 70% of their total digital media time on smartphones. For advertisers, of course, such figures haven’t gone

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Consumer Trends for Back-to-School Shopping

Back-to-school shopping is changing rapidly on the tail end of the Covid-19 pandemic. With an increase in vaccinations and normalcy in sight, more than half of Americans will be returning to school in-person full-time this

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Apu Battan

Head of User Growth

Apu Battan is the Head of User Growth at Shopkick.

Apu is first and foremost an analytics leader, with close to 15 years of experience in helping to make decisions through the objective lens of data. Apu has always been a strong advocate for Shopkick’s most valuable customer — the user. He is passionate about acquiring the right users for our business, delighting them with the best product experience, and growing them into loyal, high-value users in the long term. Prior to Shopkick, Apu served as an Analytics Leader at Intuit for close to six years, and at Netflix, Electronic Arts, and Microsoft before that. 

Apu holds a bachelor’s degree in mechanical engineering from Birla Institute of Technology and Science,  and a master’s degree in integrated manufacturing and systems engineering from North Carolina State University, Raleigh.