Brands and retailers have consistently relied upon loyalty rewards programs to offer consumers incentives in exchange for repeat business.
Shopkick survey finds that 47 percent of concerned shoppers are worried about shopping in-store Just as normalcy appeared to be on the horizon, surges of COVID-19 cases brought by the Delta variant are once again
Throughout the pandemic, Shopkick has kept a pulse on rapidly changing consumer behaviors, expectations, and concerns through continuous data analysis and first-party user surveys. Jaysen Gillespie, EVP, Head of Analytics and Data Science at Shopkick, joins
The benefits of video marketing are best reflected in the explosive popularity of video-first social media apps like TikTok and Instagram Reels. These apps emphasize authentically created, short-form videos that allow anyone to promote brands
Last year, the coronavirus had a devastating effect on traditional retail. As shoppers rapidly shifted to e-commerce, foot traffic dropped in physical stores as much as 82.6% in the months following the pandemic. This year,