[Infographic]: Seasonal Shopping Trends 2017

They say the best predictor of future behavior is past behavior, which is why we have taken a look back at key behaviors our users exhibited during seasonal peaks throughout 2017.

In our latest infographic, we review what Shopkickers were most engaged with during important retail moments throughout the year. As 2018 trends already start to take shape, we look forward to seeing how these holiday trends will continue to grow and shift over time.


Shopkick Infographic 2017 trends

To learn more about how Shopkick can help you boost engagement during seasonal peaks, get in touch at partners@shopkick.com.

Infographic: Create fun grocery shopping experiences

Many grocers and CPG companies are struggling to keep up with changing consumer preferences in the shopping and consumption of food. In the past, grocers didn’t have to prioritize driving traffic because shoppers didn’t have many other options. Yet with the explosion of new products, services and grocery entrants, it has become increasingly difficult for grocers to drive traffic to stores, to drive sales of higher margin center aisle products, and to build loyalty.

Our latest infographic covers struggles and opportunities in the grocery market in recent years:

  • Major CPGs are also facing stalling growth: The top 25 food & beverage companies in the US drove only 3% of category growth in 2015.
  • Trips to and spend at traditional super markets is decreasing: In the past 5 years, shoppers made 27% less trips per week and spent 33% less.
  • Traditional engagement drivers aren’t working like they used to: Retailers saw a 13% annual decrease in 2016 in coupon redemption.

Trips to and spend at traditional supermarkets decreasing

Get the facts about the changing grocery environment, and how fun and engaging shopping experiences can drive store visits, product sales and loyalty in our latest infographic.

View the full infographic.