Recapturing share with a disruptive new product launch Campaign Goals A leading dairy company was launching a differentiating new product in the hyper-competitive yogurt category. They were looking to disrupt the market, regain share and capture consumer’s attention in the crowded yogurt aisle. Shopkick Solution Shopkick first created custom lookbook content to educate users on …
The best QSR mobile advertising strategies Quick service restaurants (QSRs) are facing challenging times as modern consumers have an overabundance of convenient options for dining out. Recent figures indicate that there are nearly 200,000 quick service restaurants in the US—and that number triples when all food service options are included in the figure. On top …
Of all the hobbies I have, I think photography is my favorite. I’m not an expert with a camera—not by any means—but as more features and higher resolutions have been added to smartphone cameras, I’ve dabbled more and more. Image stabilizers and filters have really made it easy for even novices like me to take …
How to take pictures of your receipts and get money using a smartphone app Read More »
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Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.
Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.
Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.
