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Spring Foodie Bucket List: 6 Delicious Ways to Celebrate the Season

Posted on by Kick Writers

When a new season begins, it’s easy to feel overwhelmed by bucket lists packed with activities. Instead, why not keep things simple — and delicious? This spring foodie bucket list is full of easy ways to enjoy the season through food, without the stress.

Whether you’re craving fresh produce or just looking for fun ways to gather with friends and family, these six ideas will help you savor every bite of spring.

1. Pick Your Own Berries

Spring is peak season for strawberries and blueberries. Visiting a local u-pick farm makes the experience fun for all ages. Many farms also offer hayrides, petting zoos, or snack stands. After picking, use your fresh berries to bake muffins or whip up a strawberry shortcake.

2. Pack a Picnic

You don’t need a fancy meal to enjoy a picnic. Make sandwiches at home, grab takeout, or stop by the grocery store for ready-made items. Then, head to the park or even your backyard to dine outdoors. A new setting adds extra flavor to any meal.

3. Dine Al Fresco

Spring weather is perfect for patio dining. Whether it’s weekend brunch or weekday dinner, eating outside adds charm to your meal. Try a new restaurant with outdoor seating or return to a favorite spot and enjoy a fresh seasonal menu.

4. Make S’mores — No Campfire Needed

S’mores aren’t just for summer. Use your microwave, oven, or grill to toast marshmallows and melt chocolate between graham crackers. This sweet treat is a fun and easy way to bring a taste of nostalgia into your spring evenings.

5. Plant a Garden

Fresh herbs or vegetables make meals more flavorful and rewarding. Start small with pots of basil, mint, or chives, or go big with tomatoes and greens. Gardening connects you to your food — and makes your spring dishes even better.

6. Try a New Restaurant

Spring is a great time to explore. Check out a new café, restaurant, or food truck. Supporting local businesses and trying new dishes can spark inspiration for your own meals at home.

Make Spring Sweeter with Shopkick

Want to earn rewards while you check off your spring foodie bucket list? Download Shopkick, the free shopping rewards app that lets you earn kicks (points) just for doing what you already do — like walking into stores, scanning products, uploading receipts, or shopping online.

Redeem your kicks for gift cards to your favorite grocery stores or restaurants, and turn every spring outing into a rewarding one.

Download Shopkick today — and make your spring foodie adventures even more rewarding.

Soak Up the Season: A Cozy Fall Bucket List

Posted on by Kick Writers

With autumn in full swing, it’s the perfect time to wrap yourself in cozy layers, spend quality time with loved ones, and soak up all the seasonal magic. We’re talking earthy tones, crunchy leaves underfoot, sweet pumpkin scents, and blankets so soft you could melt into them.

To help you make the most of this joyful season, we’ve created a simple (and budget-friendly) fall bucket list filled with festive, feel-good ideas.

1. Visit a Brewery or Grab a Fall-Flavored Drink

This time of year, breweries roll out their best seasonal brews — think pumpkin ales, toasted lagers, and spiced blends. If that’s not your thing, a hot cocoa or spiced cider works just as well. These cozy beverages are perfect for savoring with friends or while wandering a fall festival.

2. Enjoy a Free Art Museum Day or Local Festival

Check your local museum’s schedule for free admission days — it’s a great way to slow down and explore something new. You can also find fall-themed farmers’ markets, outdoor art exhibits, or small-town festivals filled with music, crafts, and treats.

3. Build a Fort and Watch Halloween Movies

Bring on the blankets and pillows — it’s fort time! Whether you’re snuggling in with your kids or having a nostalgic movie night with friends, a homemade fort makes the moment extra fun. Add snacks, flashlights, and your favorite fall flicks for a night of pure comfort.

4. Get Creative with DIY Crafts and Fall Baking

Cold weather = craft weather. Break out the supplies for pumpkin carving, candle making, or painting a festive doormat. In the kitchen, try baking pumpkin bread, spooky cookies, or classic pies. These activities are great solo or with company — and they’ll fill your home with fall warmth.

Bonus Tip: Earn Rewards While You Check Off Your List

If you’re picking up supplies for your bucket list activities, don’t forget to download the Shopkick app. You can earn kicks (aka points) by walking into stores, scanning products, uploading receipts, and shopping online. Redeem them for gift cards to your favorite stores — perfect for fall treats, cozy home upgrades, or even your Halloween haul.

Soak in the Season

These simple ideas are just the beginning — fall is full of moments worth savoring. Whether you’re bundling up for an outdoor adventure or enjoying a cozy day at home, we hope this season brings you joy, creativity, and a little extra comfort.

Download Shopkick today and make your fall bucket list even more rewarding.

Navigating the Consumer Journey: Awareness to Conversions

Posted on by Kick Writers

At a AdWeek retail event Shopkick’s Vice President of CPG and Retail Partnerships, Stephanie McHale talked with Mondelez’s Regional Vice President, Omni Shopper Activation and Strategic Partnership, Steve McGowan.  The event provided valuable insights into adapting strategies to meet the changing needs and preferences of shoppers. Here’s a recap of some key takeaways from the discussion:

  • Embracing Digital Engagement: With the Shopkick app at the forefront, attendees explored the integration of digital engagement with physical retail experiences. Shopkick’s Vice President highlighted the app’s role in engaging shoppers from discovery to purchase, emphasizing the importance of seamlessly blending digital and in-store experiences.
  • Prioritizing Shopper-Centric Strategies: Amidst constant consumer evolution, speakers emphasized the need to prioritize shopper-centric strategies. By putting the shopper at the center of decision-making processes, brands can better understand and address their needs, driving engagement and loyalty.
  • Balancing Digital and Physical Touchpoints: As digital influence on purchases continues to rise, speakers stressed the importance of balancing digital and physical touchpoints in the shopper journey. By combining both channels effectively, brands can maximize reach and engagement while ensuring a cohesive brand experience.
  • Leveraging Data for Optimization: The integration of data analytics into retail strategies emerged as a key theme. By leveraging data insights, brands can optimize their efforts, identify best-performing tactics, and drive incremental sales growth.
  • Addressing Friction in the Shopping Experience: Speakers highlighted the importance of reducing friction in the shopping experience, particularly in-store. With consumers increasingly seeking convenience and simplicity, brands must focus on streamlining processes and making shopping experiences hassle-free.
  • Ensuring Product Availability: Product availability emerged as a critical factor influencing the shopper experience. By maintaining consistent product availability on shelves, brands can enhance shopper satisfaction and prevent lost sales opportunities.
  • Personalization and Experiential Retail: Looking to the future, speakers envisioned a retail landscape driven by personalization and experiential offerings. By delivering personalized messaging and immersive experiences, brands can create memorable shopping journeys that resonate with consumers.
  • Measuring Incrementally and ROI: Finally, speakers emphasized the importance of measuring incrementally and return on investment (ROI) in retail activations. By accurately assessing the impact of marketing efforts, brands can refine their strategies and allocate resources effectively.

The retail activation event provided valuable insights into navigating the complex consumer journey. By embracing digital engagement, prioritizing shopper-centric strategies, leveraging data analytics, and focusing on friction reduction and product availability, brands can stay ahead in an ever-evolving retail landscape. As the industry continues to evolve, personalization and experiential offerings will play a crucial role in shaping the future of retail engagement.

Disruptors or Delighters?

Posted on by Kick Writers

“If your goal is to delight – and you delight your consumers as much as you can – you end up disrupting those who were not delighting.” – Craig Dubitsky 

In his keynote speech at our inaugural Disruptors Series event in January, Craig Dubitsky, Founder of Hello Products, Co-Founder of eos, early-stage investor in Method and overall industry guru, sparked a fuse that set the energy for the remainder of the day. Throughout the presentations, panels, and break-out discussions that followed, the more than 100 industry experts in attendance contemplated their use of the word “disrupt” while working to incorporate the word “delight.”  

This thought-provoking concept was introduced when Craig put forth the idea that “delight” encapsulates what the best brands were actually doing (or aiming to do) for their consumers in the market, while “disrupt” more aptly describes the effect that such innovative brands have on peer or competitor brands who are continuing with the status quo. So, while disruption could eventually be a part of a brand’s journey, the path to get there should be focused on providing a product that people are delighted by.  

 

Finding the whitespace.  

Pulling inspiration from his favorite lyricist Leonard Cohen, Craig approaches innovation with the idea that “there’s a crack in everything, that’s how the light gets in.”  

Overall, the bar is low for the average “stuff” people are given in the marketplace and, when delighting is not the goal of the competitors, the bar remains low. In these dormant categories, the products are mundane, thus leaving plenty of room for entrepreneurs, innovators and creators to find the crack: the opportunity to delight consumers with products that are more functional, prettier, more eco-friendly, more affordable, etc. Then, in return, this delighting of people disrupts the category, raising the bar and pushing the entire marketplace forward. Shopkick is a great solve for helping to delight consumers along the entire shopper journey. Either through lookbook quizzes, in-app messages, or in-store scavenger hunts, shoppers can interact with brands in a fun and gamified way – delighting them through those moments. Brands should look to solutions that engage consumers, not just force a transaction to create an emotional connection.  

Throughout his career, Craig has lived by this “delight to disrupt” mentality by finding the whitespace in markets dominated by one way of doing things. In Craig’s world, there are no boring categories, just boring executions. So, whether it’s home cleaning products that feel safe rather than toxic (Method), a lip balm that is fun and easily found (eos), or toothpaste that abandons the clinical-feeling industry standard (Hello Products), he has helped shake up monopolized industries by introducing new items that people can enjoy, trust and even get excited about.   

 

“Delight to disrupt.” 

The ultimate goal is not to strike out the word “disrupt” from our vocabulary or the conversation completely. Rather, it’s time to recognize that there is a better way to approach the process.  

The most innovative brands do not disrupt people’s lives, they delight them.  

By giving people products that cater to their wants and needs while making their lives easier and better, a brand naturally edges out other brands that are not doing so – changing the market and the industry through heightened consumer expectations.  

The Shopkick app brings delight to both its community and partners alike. With its innovative features and user-friendly interface, Shopkick provides an immersive and rewarding shopping experience for consumers. Users can earn points, or “kicks,” by simply walking into participating stores, scanning barcodes, and making purchases, which can be redeemed for gift cards or other exciting rewards. At the same time, Shopkick partners benefit from increased foot traffic, enhanced customer engagement, and valuable insights into consumer behavior. Shopkick’s unique approach to bridging the gap between consumers and retailers makes it a win-win for both parties, making it a truly delightful app for everyone involved. 

 

 

Celebrating International Women’s Day (today and every day)

Posted on by Kick Writers

International Women’s Day is a day to recognize and honor the social, economic, cultural, and political contributions of women throughout history, in the present day, and will continue to do so in the future. It is a time to reflect on the progress that has been made toward gender equality and to acknowledge the work that still needs to be done. This year, IWD is all about #embracingequity. This isn’t just a hashtag for this year’s theme, this means recognizing and addressing the systemic barriers and discrimination that women face in all areas of life, including education, employment, healthcare, and politics. Embracing equity for women requires a commitment to creating a world where women have equal opportunities and access to resources, where their contributions are valued and celebrated, and where their voices are heard and respected. At Shopkick, by Trax, we’re celebrating International Women’s Day by showcasing our Fearless Female (as we like to call them) team members’ voices through a month packed with activities and forums where women can share their experiences and insights.

To kick this amazing day off, we thought we’d ask some of the women that are supporting Shopkick to be the best shopping engagement app, how they strive to be the best women leaders at home, at work, in their community and in their free time. See what they have to say below.

 

How do you empower yourself every day?

“I wake up with a glass nearly full mentality and a positive outlook for the possibilities of what each new day may bring; I keep connected to amazing friends, even if only sharing a text to say hello. I can honestly say I have best friends from a very very young age and have added my friends throughout every phase of my life.  I wouldn’t be who I am without my girls!” – Pauline Echols, Senior Account Director (based in North Carolina)

“By pushing myself out of my comfort zone, having a positive attitude, and being consciously kinder to myself. I find that the more self-care I have, the more empowered I become.” – Sarah Roberts, Visual Designer (based in Texas)

“I set daily goals to accomplish and check them off my to-do list. There is something about checking even the smallest things off a list that helps make you feel like you conquered the day.” – Allison Kaminski, Regional Director (based in Illinois)

 

If you could have dinner with any 3 women (dead or alive), who would it be?

“RBG because she spent her life standing her ground in the face of sexism and has paved the way for so many women that have come after her. Lucille Ball because I grew up watching I Love Lucy (thanks to my mom). Not only was she brilliantly funny, but she also proved you can do it all in terms of balancing a demanding career and motherhood. Mariah Carey because she is one of the greatest singers of all time, boasting the most number one hits as a solo artist, female songwriter & female producer. Also, I think she would be a very entertaining dinner guest after a glass of wine or two .” – Joanna Riggio, Sr. Sales Planning Manager (based in New York)

“Michelle Obama, Rihanna, and Oprah Winfrey. Their stories of strength and navigating men-dominated fields, not only as women but as women of color, would be fascinating.” – Maria Baez, Content Creator (based in California)

“Michelle Obama – she is incredible in many ways, a brilliant mind, a kind human, a great mother, a great wife, a fashion icon, and a powerhouse of a presence! Dame Joan Sutherland – my favorite voice of all time, a woman who was immensely talented but didn’t have the looks to open her doors to the theatrical world. She became world-renowned yet remained kind and always lifted other women around her. Laskarina Bouboulina – an unlikely leader during the worst times, she became a naval commander by chance and with pure grit. I am her descendant and would love to hear about her journey into commanding a fleet fighting for her country’s freedom, but also learn about our lineage.” – Helen Pastras, Lead Product Manager (based in North Carolina)

 “DOLLY PARTON (I would cry), Amanda Gorman and Tara Schuster” – Sarah Roberts, Visual Designer (based in Texas)

 

What is some advice you’d give younger women entering the workforce?

“Enjoy the journey and live in the moment when it comes to work. My younger self was always so eager to advance, to get ahead, to go in early and stay super late sometimes at the expense of a healthy work/life balance. Thankfully I have evolved from that and am enjoying a very healthy work/life balance as part of an organization that embraces #equity, bringing your whole self to work and where I strive to live in the moment!” Stella Araya, Senior Director, Partnerships (based in New Jersey)

“BE CONFIDENT! Women deserve it all too, so the most important advice I would give is to not cut yourself short, ask for what you deserve, and keep learning. Especially when just entering the workforce. I would also tell them to not be afraid to change their career paths, or to explore different ones, until they find something they actually like.” – Nancy Awad, Manager, User Analytics (based in Toronto, Canada)

“Never be afraid to speak up or ask questions! Nobody at your job knows everything, and I promise that if you have a question about something, you aren’t the only one. Asking questions is a sign you are engaged and are trying to learn, which is always a great thing.” – Joanna Riggio, Sr. Sales Planning Manager (based in New York)

 

What can men do to help #embraceequity?

“I believe men can help to #embraceequity by using their actions and voice to advocate for their female counterparts, as well as showing support to the women in their lives by listening and setting good examples for future generations.” – Maria Baez, Content Creator (based in California)

“I have been so lucky to work with men throughout my career that #embraceequity, but of course, I have still had my fair share of negative experiences. What I think men can do to help is to not be afraid to speak up if they notice any inequality happening, and of course to always look inwards and reflect their own behaviour, and ask themselves if they are giving everyone the same opportunities and chances to learn, be heard and grow.” – Nancy Awad, Manager, User Analytics (based in Toronto, Canada)

“Actively listen to women’s perspectives and acknowledge their point of view and experiences.” – Allison Kaminski, Regional Director (based in Illinois)

“Several things need to happen to eventually lose the stereotypes that still impact women in myriad ways. I’d start with the common but immensely useful: think of your female coworkers as if they are your daughters or mothers. How would you want others to talk to them and think of them?
We are all humans with our flaws, and we will judge others. When judging, though, we should have the same standards for what is acceptable or annoying for everyone, regardless of gender identity or other differences.” – Helen Pastras, Lead Product Manager (based in North Carolina)

 

Strong female leadership is an integral part of Shopkick’s history, today and every day. As you can see in the responses above, #embracingequity is about recognizing the intersecting identities and experiences of women, including race, ethnicity, sexuality, ability, and socio-economic status, and working to address the unique challenges and barriers that these women face. We are so proud of our female leaders for who they at Shopkick, in their community, and at home. Here’s to each of you!!! Happy IWD.

Highbush Blueberry

Posted on by shopkickmain

Highbush Blueberry Council partnered with Shopkick to drive brand awareness and incremental in-store sales

Campaign Goals

Highbush Blueberry Council was looking for an innovative way to build awareness and consideration of its product offerings amongst shoppers at home, drive excitement and product engagement in-store, and ultimately influence purchase conversion at grocers across the nation.

Shopkick Solution

To increase pre-shop awareness, Shopkick utilized branded in-app lookbook and recipe content, keeping the product top-of-mind and inspiring shoppers to add blueberries to their shopping lists.

Once in-store, shoppers were offered kick rewards for finding the featured blueberry brand in the produce section, and scanning the product’s barcode.

During the last step of the consumer shopping journey, Shopkick incentivized purchase by offering heightened kick rewards for buying the blueberries and submitting a receipt. Shopkick’s unique rewards model drove conversion and valuable incremental sales when it mattered most — while shoppers were in-store with the product in-hand.

 

Results

Shopkick successfully drove brand awareness, consideration, and conversion for Highbush Blueberry Council without the use of discounts or coupons, preserving brand margins.
  • 13.9 million impressions delivered
  • 54% of shoppers who scanned converted to purchase
  • 56% of purchases were unplanned prior to store trip
  • 4:1 campaign return on investment

 

4:1

ROI

54%

Scan to purchase rate

56%

Of purchases were unplanned

Details

Goals

Build brand awareness

Drive product engagement

Boost sales amongst existing and new customers

Retailer Distribution

National

Products Used

Branded Lookbook and recipe content, Promotion Units, Push Notifications, Purchase Validation

Georgia-Pacific

Posted on by shopkickmain

Georgia-Pacific partnered with Shopkick to drive awareness and sales during its new product launch

Campaign Goals

When Georgia-Pacific launched its Dixie Ultra® Deep Dish Plates, the brand partnered with Shopkick to build awareness and drive trial and consideration for the new, innovative product. Georgia-Pacific was looking to educate consumers on Dixie Ultra® Deep Dish Plates at home, guide them to the product in-store, and finally, reward them for trying out something new. The brand was looking to drive product engagement and influence sales by interacting with users at every step along the shopping journey – at home, in-store, and through purchase.

Shopkick Solution

Shopkick first built pre-shop consideration with in-app content to educate consumers, keep the product top of mind, and encourage store visits. In store, Shopkick incentivized users to seek out the product, allowing them to see and feel the difference in Dixie Ultra® Deep Dish Plates, compared to their usual paper plate. Using Shopkick’s innovative 2D image recognition and post-scan video features, the brand highlighted differentiating product details and delivered a branded video while the product was in shoppers hands. By rewarding consumers and engaging them throughout the shopping journey, Shopkick increased trial and consideration and ultimately drove shoppers to purchase.

Results

The campaign received over 16M impressions and was highly successful in educating consumers before their trip to the store, boasting a 99% branded video completion rate.
  • More than 1.7 million in-store impressions were delivered at Walmart stores nationwide.
  • Shopkick drove incremental purchases: nearly 50% of purchasers were not initially planning to buy Dixie® products before their visit to the store.

16M

Campaign impressions

99%

Viewable video completion rate

50%

of purchases were incremental

Details

Goals

Build brand awareness

Drive trial and consideration

Boost sales

Retailer Distribution

National Walmart retailers

Products Used

Branded Lookbook, Branded Video, Promo Units, In-Store Scans, 2D Image Recognition, Post-Scan Video, Purchase Validation, Dynamic Kicks

Celebrate Her, Her Way: 5 Meaningful Mother’s Day Ideas

Posted on by Kick Writers

We love moms — and all the women who play a motherly role in our lives. From grandmas and aunts to cousins, friends, and chosen moms, Mother’s Day is all about honoring the women who show up with love, strength, and heart every day.

Whether you’re planning something big or keeping it simple, these Mother’s Day ideas are easy to pull off, full of love, and sure to make her feel appreciated.

1. Cook a Full Day of Delicious Meals

Give mom the gift of rest — and great food. Start the day with a cozy French toast casserole, whip up a savory toast or salad for lunch, and end with a dinner she’ll love, like tacos, burgers, or homemade pizza. Bonus points if she doesn’t have to lift a finger or clean up!

Shopkick tip: Grab your groceries at stores like Target, Walmart, or Sam’s Club and earn kicks in the process. Scan featured products or upload your receipt to rack up rewards while you shop.

2. Frame the Kids’ Art

Turn a favorite drawing into a keepsake. A simple frame can transform kids’ art into something she’ll treasure forever. Shop for frames at Target, Walmart, or even Amazon—and let the little ones create something just for her, especially if it features their handprints or sweet notes.

3. Create an At-Home Retreat

Bring the spa experience to her. Set up a cozy corner with her favorite book, run a bubble bath, or prep a quiet space with candles, a playlist, or her favorite snacks and drinks. A little solitude can go a long way in making her feel renewed.

4. Pick Your Own Flowers

Instead of a store-bought bouquet, visit a local flower farm and pick blooms together. It’s a beautiful way to enjoy the outdoors and make new memories. The final bouquet is more personal — and you’ll likely snap some great photos along the way.

5. Send Her to the Spa

Sometimes, the best gift is time to herself. A gift card to her favorite spa or salon gives her the freedom to relax how she chooses — whether that’s a massage, facial, or mani-pedi. Pair it with a handwritten note for a personal touch.

Celebrate Her, Her Way

Whatever Mother’s Day idea you choose, Shopkick makes it easy to earn while you shop. Download the free Shopkick app and collect kicks just by walking into stores, scanning items, uploading receipts, or shopping online. Then trade those kicks for gift cards to her favorite places — from Sephora to Target.

This Mother’s Day, celebrate her with love, creativity, and maybe even a few extra kicks.

Halo Top

Posted on by Kick Writers

Driving awareness, consideration and sales while scaling distribution nationally

Campaign Goals

Halo Top was scaling distribution and looking to build awareness and drive trial of the full portfolio of Halo Top flavors sold at national retailers.

Shopkick Solution

Shopkick first built awareness and consideration of the full portfolio of Halo Top flavors through engaging video content, where users earned a small reward for engaging with the video.  Upon completion, shoppers could save the ice cream and be reminded to engage with Halo Top products at their next store visit.

Next, to drive traffic and in-aisle engagement with Halo Top at multiple retailers, Shopkick leveraged proximity messaging to drive to the frozen aisle and intercept with high impact messaging. 

To drive purchase conversion at shelf, Shopkick rewarded shoppers for scanning the product and for uploading a verified receipt. Finally, Shopkick served an in-store consumer research study to all shoppers who had engaged with Halo Top products, in order to collect valuable insights for the Halo Top team.

Results

Shopkick users were highly engaged with Halo Top content and products throughout their entire shopping journey. The video saw a 95% completion rate and drove activity further down the funnel such as in-store engagements and purchases.

The campaign successfully reached a new audience, with 59% of shoppers first becoming aware of Halo Top ice cream through Shopkick, which was more effective than traditional media in driving awareness.

The campaign had a 17% purchase conversion and of those that did not buy, 47% had future purchase intent.

45%

Of video viewers purchased

59%

New buyers

3:1

Sales ROI

Details

Goals

Scale distribution nationally

Drive awareness and consideration

Drive foot traffic to the frozen aisle

Drive sales and conversion

Capture consumer insights

Retailer Distribution

Nationwide

Products Used

Kicks for Video Promo Unit In-Store Scans Purchase Validation Consumer Research Study

Kellogg’s

Posted on by Kick Writers

Supporting the new product launch of Nutri-Grain Bakery Delights Crumb Cakes

Campaign Goals

Kellogg’s was launching a new product, Nutri-Grain Bakery Delights Crumb Cakes, and they partnered with Shopkick to reach and engage consumers across their entire purchase journey to build awareness and drive trial and consideration.

Shopkick Solution

Shopkick first introduced the product and grew awareness through pre-trip content. This content both educated consumers about the new Bakery Delights Crumb Cakes and encouraged shoppers to seek out the product in-stores.

Shopkick then used small rewards to drive consumers to the Snack Bar aisle, integrating both digital content and physical product engagement at-shelf. By rewarding consumers for seeking out Nutri-Grain Bakery Delights Crumb Cakes, Shopkick increased trial and inspired incremental, unplanned purchase.

Results

The program built awareness among consumers previously unfamiliar with Bakery Delights Crumb Cakes. The program drove trial and converted competitive purchasers in-aisle, resulting in incremental sales, as 47% of purchasers had not purchased a Nutri-Grain product in the past year. 

35%

Purchase conversion rate

55%

Future purchase intent

5:1

ROI

Details

Goals

Support new product launch

Build awareness

Drive trial

Retailer Distribution

National

Products Used

Lookbook, Scan, Promo Unit, Receipt Validation

Bomb Pop

Posted on by shopkickmain

Bomb Pop partnered with Shopkick to reach new audiences, boost awareness, and drive sales around the 4th of July

Campaign Goals

Popular frozen treat brand, Bomb Pop, was looking to reach shoppers in a 4th of July shopping mindset and boost sales of its festive products around the busy summer holiday. Bomb Pop wanted to engage shoppers at home by building brand awareness and inspiring users to add Bomb Pop products to their shopping lists. In store, the brand was looking to drive purchase conversion and incremental sales without the use of margin busting coupons.

Shopkick Solution

Executed by integrated marketing agency Blue Chip, Bomb Pop used Shopkick to drive awareness and sales among a large incremental audience and to engage users at every touchpoint of their shopping trip – at home, in-aisle, and through checkout. Shopkick first helped Bomb Pop reach users at home with branded in-app content to build intent to shop. Upon arrival to the store, shoppers were greeted and rewarded with a message from Bomb Pop, keeping the brand top of mind. Then, using kick rewards, Shopkick incentivized shoppers to seek out, scan, and purchase Bomb Pop products.

Results

The 2 month campaign received over 23 million impressions and was largely successful in driving incremental sales. According to a post-scan survey:
  • 44% of shoppers first became aware of Bomb Pop via Shopkick
  • 68% of purchasers were not planning to purchase Bomb Pop products before their visit to the store

92%

Lookbook completion rate

68%

Of purchasers weren't planning to purchase before visiting the store

44%

Of shoppers first became aware of Bomb Pop via Shopkick

Details

Goals

Build brand awareness

Drive trial and consideration

Boost incremental sales

Retailer Distribution

National

Products Used

Branded Lookbook, Promo Units, Big Scans, Dynamic Kicks, Purchase Validation, Cross-Promotion Purchase Validation, Own The Trip, Consumer Research study

What to Buy, Make, Bake, Sip, and Watch for Valentine’s Day

Posted on by Kick Writers

We’re celebrating all of the holidays this year, and Valentine’s Day is this Sunday, February 14! Though not everyone enjoys seeing all of the red, pink, and white, we are completely on board with any holiday that celebrates love and positivity. Whether you are searching for simple and fun Valentine’s Day cards your kids can DIY for family, friends, and classmates or a fun movie to watch as a family, we have you covered below. We’re sharing what to buy, make, bake, sip, and watch to celebrate Valentine’s Day at home!

Buy:

The winter can feel long, and flowers are a quick way to brighten any mood or space. Stop by the grocery store and treat yourself to a bouquet or add one to your cart for a Covid-safe delivery to a loved family member.

Make:

Rather than purchasing Valentine’s Day cards this year, why not turn them into a fun craft? We’ve found excellent sources for your kids to make their own cards. Messy Little Monster, Oh Joy!, and  Studio DIY (these are fun for adults, too!) all shared printable Valentine’s Day cards. Also, The Pioneer Woman shared nearly 40 cards you can DIY! 

Bake: 

We have been craving sugar cookies, and Ashley Brooke Designs shared a recipe that is allergy-friendly. Learn how to make her gluten-free and dairy-free sugar cookies! Because half of the fun of sugar cookies is decorating them, don’t forget the icing, sprinkles, and cookie cutters.

Sip:

We’re almost certain you have a go-to cocktail, but when was the last time you made a mocktail? Serve Valentine’s Day drinks your kids can enjoy too when you make one of these recipes from Parenting – we have to say the Shirley Temple with Pop Rocks caught our eye! We also spotted this Hibiscus Mocktini from Real Simple.

Watch:

Once your cookies are out of the oven and your mocktails are set, you’re ready to watch a movie! A rom-com is a must for Valentine’s Day. The Today Show launched a bracket with their top picks. If you’re looking for more kid or teen-friendly flicks, what about turning on “The Parent Trap”, “The Princess Diaries”, or “To All the Boys I’ve Loved Before”? The final suggestion is based on a beloved YA book series with the same name by Jenny Han – teens love it! 

How are you spending your Valentine’s Day? Let us know how you plan to celebrate on Facebook!