Popular stores with customer loyalty programs you didn’t know about

I’ve never enjoyed working out. At least not going to the gym or using a treadmill or lifting weights. I do, however, like fitness classes. That’s why my two favorite types of exercise classes are definitely yoga and spin, and I love how different they are. Yoga is all about slowing down, focusing on breathing, and balance, while spin is super intense. It’s just go, go, go!

Shopping can be this way, too. There’s your hurried shopping when you just need to get in, get out, and get home. Then, there’s the kind of shopping where you slow down, relax and enjstores with customer loyalty programsoy the hunt. While I could never pick a favorite between yoga and spin class, I can easily say my favorite shopping is the slower variety, especially when it means I get to make the most of it at stores with customer loyalty programs. For years, I was power shopping—and trying to find discounts and sales in a hurry—and in the process missing out on the real savings built-in to customer loyalty programs. That’s why today I’m here to help you slow down, breathe like you’re doing yoga, and learn more about some popular stores with customer loyalty programs (that you’ve likely been shopping at for years) and how they can save you money.

Grocery Stores with Customer Loyalty Programs

Of all the stores I’ve power shopped over the years, grocery stores are where I rush the most. In fact, I’ve even found myself heading home from yoga, feeling super at peace and relaxed, and still rushing through the grocery aisles.

That can be a problem, though, because there are tons and tons of grocery stores with customer loyalty programs. Most feature a grocery store rewards cards which you swipe at checkout and lowers your bill. If you’re not using these, you’re leaving money on the table.

There are also some larger chain grocery stores that have loyalty programs that are a bit less well known, especially if you’re always rushing through the aisles. The Walmart Savings Catcher, for example, helps loyal Walmart shoppers ensure they’re always getting the lowest possible price. With this program, you just scan your Walmart receipt after a visit, and it compares what you paid to the prices at top competitors in the area. If there’s a difference, the program rewards it back to you.

That’s just one example, though. Target, as well as regional grocery stores such as Safeway and H-E-B, also offer similar loyalty rewards. It’s just up to you to take the time to slow down and ask. Oh, and there are also ways to use third-party shopping apps to get paid to grocery shop, but more on that later!

Department Stores with Customer Loyalty Programs

It’s way easier for me to take it slow with my shopping at department stores, kind of like how it’s way easier to relax with the yoga instructor at my studio that doesn’t make us do as many of the one-legged flying poses! The wide selection and the great deals at stores like Nordstrom and Macy’s just lend themselves to a nice, leisurely stroll through the racks.

While the details vary by store, all the most common department stores, including Sears, J.C. Penney, Kohl’s, Nordstrom, Macy’s, and Saks have their own variation of a customer loyalty program. Macy’s, for example, has a program that basically ensures you get a discount on everything you buy there, while Nordstrom and Nordstrom Rack have one that gives you a gift card after you spend a certain amount. That one is also nice because it entitles you to free tailoring!

They, of course, don’t publicize them as well as the grocery stores do, but that’s okay. Because if you’ve learned anything from me today, it’s that the next time you’re out shopping, you’re going to take your time, breath like you’re in yoga, and ask the clerks at the stores about customer loyalty programs so you don’t miss out!

DIY Customer Loyalty Programs

These programs at department stores and grocery stores are all well and good, and you should definitely be using them to get deals and save money, but there’s one method I think is a cut above all the rest: making your own customer loyalty program.

It sounds impossible, I know, but you can actually do it by using an app that makes you money while you shop. There are many of these types of apps to choose from, believe it or not, and they tend to work at most (if not all) of my favorite stores. How they work is simple: they give you points for shopping activities you do anyway (think scanning barcodes for more info or buying certain products) which you trade for gift cards you can use on your next visit.

One of the best parts is that you can actually combine these apps with the other store loyalty programs

There’s seriously no better loyalty program than that. One of the best parts is that you can actually combine these apps with the other store loyalty programs I just told you about. My personal favorite is an app called Shopkick, which I like because it gives you the most opportunities to win points. In fact, with Shopkick, you get points just for walking into the store! Plus, it has a really fun social media community if you’re into Instagram of Facebook (and, these days, who isn’t?).

So, there you have it, a great list of stores with customer loyalty programs, plus a great way to augment those programs by also using one of my very favorite shopping apps. That combination approach really is key, much like the focus of my exercise routine is doing both spin class and yoga. Sure, I could stick to just one, but the benefits are even greater when I do both!

Learn how you can start getting paid to grocery shop before your next trip down the aisle. Download Shopkick’s free app and get ready to be wowed. Welcome to the fun, Shopkicker!

If you’re as social media savvy as you are shopping savvy, join us on Facebook, Twitter, and Instagram for daily shopping fun.

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The best apps for shopping deals that are fun to use

As I’ve mentioned a few times, I’m the mother of three beautiful (and rambunctious) boys, and I do my best to teach them all that I can. Sometimes, though, my boys also teach me lessons.

Recently,best shopping apps for deals for example, they reminded me of something I’d forgotten about as a busy adult: the importance of having fun! While sometimes it doesn’t seem like my boys can keep their attention on any one thing for more than a few minutes, when it comes playing, they can spend hours at it and not even blink!

Fun is important when it comes to sustaining interest, and I think we as adults don’t remember just how time can fly by when you’re engaged in something that’s actually fun. This, in my opinion, is a great lesson when it comes to figuring out the best apps for shopping deals. After all, you can get paid to shop with certain apps, but in order for that to happen, you have to actually use these apps. The more you use these apps, the more you can get paid, and the more fun you have when you’re using the apps, the more you’ll want to use them! So basically, more fun equals more money…and I think we can all get excited about that! That’s why today I want to talk about the best apps for shopping deals, as well as some of the top features you should look for when picking an app that’s actually going to be fun!

Fun Factor No. 1: The Best Apps for Shopping Deals Let You Earn Points

I swear, my boys can turn everything they do into some kind of competition. A storm recently knocked down a big tree branch in our backyard, and they spent an entire afternoon playing a game where they awarded each other points for jumping over it. This sounds silly, but it’s actually a great lesson for us.

There are a few different ways that shopping apps work—some give a discount at the register, others give you percentages off certain products—but in my experience, the best apps for shopping deals are the ones that award you points. That’s because you use those points however you choose. And, the ones that are the most fun of all give you points for completing different activities in the store and for shopping online at home, which turns your whole shopping experience into a game!

In my experience, the best apps for shopping deals are the ones that award you points.

Actually, the way my favorite works is that it turns each trip into a scavenger hunt for those points. I get points for going into certain stores, points for scanning barcodes to learn more about certain items, and, of course, points for making my purchases. I’m at the point now where I actually look forward to going out for groceries, clothes, or toiletries. It’s seriously that fun.

Fun Factor No. 2: The Best Apps for Shopping Deals Offer You Gift Cards

Birthdays and Christmas gifts are a source of all kinds of excitement for kids, and while we as adults don’t generally get as excited about gifts, there’s still something nice about getting a gift card. Well, in my opinion, the best apps for shopping deals are the ones that let you earn gift cards.

Those points we talked about in the last section are all well and good, but in order for you to really save money and get the most out of those shopping apps, you have to be able to trade those points in. I think it’s a lot of fun to earn gift cards to all your favorite stores, so you can give yourself a little Starbucks spontaneously as a treat for shopping. It’s fun to get paid in gift cards!

Fun Factor No. 3: The Best Apps for Shopping Deals Give Great Social Media

Another way my boys have fun is by sharing goofy memes and gifs with their friends on social media. And you know what? This is actually a way that I have fun, too. I just can’t get enough of the goofy jokes online.

I think that’s why it’s no coincidence that the shopping app I use the most is also the one that has the best and most active social media community. My personal favorite shopping app is called Shopkick, and it has one of the most fun social media channels on the Internet. I’ve shared so many laughs on their Facebook page, as well as practical shopping tips for using the app. The best apps for shopping deals seamlessly blend in fun, so you actually want to use them again and again, without having to force yourself to remember.

The best apps for shopping deals seamlessly blend in fun

Much like nobody has to remind my boys to play their Nintendo Switch, nobody has to remind me to use Shopkick when I go out to the store. I look forward to it because of all the factors we mentioned today.

I can’t tell you how many times I’ve been having fun using Shopkick and not even realized that I earned tons of points I could redeem for gift cards. I just look at my total points—or as the app calls them: kicks—and I often have way more than I thought. How fun is that!  

Ready to have some fun using one of the best apps for shopping deals? Download Shopkick for free and join a community of loyal Shopkickers who’ve already discovered the rewards of shopping with us—and how fun trips to the store can be!

And, if you love using your smartphone to stay up on social media, join us on Facebook, Twitter, and Instagram for daily shopping inspiration.

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The best retail coupon apps for shoppers in 2018

The best retail coupon apps for shoppers in 2018

I can still remember the day, or maybe it was a night, that I swore off paper coupons. It was Thanksgiving a few years back, and I had the usual mound of flyers full of crazy Black Friday deals that my family was about to go chase spread all over my kitchen table. I had just wiped everything down and cleaned up following another exhausting Thanksgiving dinner marathon.

I was sitting out there with a cup of chamomile tea, clipping out coupon after coupon and stacking them up, when tragedy struck: my boys came running through and the wind from their chase blew my stack of thin paper coupons all over the floor. Right then and there I decided I’d had enough. And you know what? I’ve never looked back.

It’s not that I quit using coupons all together, it’s just that I started using the best retail coupon apps instead. These are, of course, operated entirely from my phone or other devices, which means even my boys can’t create enough chaos to disrupt them! I absolutely love using these apps, but more than that, I love the money they save me. Honestly, the best retail coupon apps these days save me even more money than my old paper coupons ever did.

Now, if you’re not familiar with the concept, let me explain how shopping apps work. Then I’ll give you a list of the best retail coupon apps and their top qualities—plus some examples you can download and use. How it works is simple, and even a little familiar for old coupon clippers like me. With the best retail coupon apps, you go to certain stores…and you earn points. You scan the barcodes of certain products…and you earn points. You buy certain products and snap a picture of your receipt…and—that’s right—you earn points! And then you trade those points in for cash or gift cards to your favorite stores.

See? Easy. There you have it, now you’re an expert. Now, without further delay, let’s look at the features of the best retail coupon apps.

Common Qualities of the Best Retail Coupon Apps

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Free:

Simply put, all the best retail coupon apps are free to download. You want one of the best free smartphone apps that pay you, not an app you have to pay to use! I mean, it’s a basic truth of consumerism: you shouldn’t have to pay to save money. The point of these apps is that you get a reward. Did you have to pay for paper coupons back in the day? No! They came unsolicited or via ads in the newspaper.

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Available for Android and iPhone:

Some apps only work with iPhones, and some only work with Android. In my humble opinion, you want one that works with both. Why? Well, a few months back I made the jump from a Samsung phone to an iPhone, and guess what? Some of my apps couldn’t come with me. Luckily, the best retail coupon apps I know are available on both operating systems!

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Offers Opportunities to Earn Points in Many Ways:

Shopping is about more than just buying objects; it’s about going into the store, browsing the aisles, and learning about the items on your list so that you can make an educated decision at checkout. That’s why I firmly believe that the best retail coupon apps should give you points for more than just buying things. My favorite apps also give you points for scanning the barcodes of certain items, too. And, the absolute best apps even reward you just for walking into a store. It doesn’t get much better than that!

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Rewards Points for Shopping Online:

Let’s face it, shopping has changed. It used to be that in order to buy the things you needed—clothes, laptops, music, food, and toiletries—you had to get up and leave your house. Well, as I think we all know, those days have ended. Now, you can buy practically anything online and have it dropped off at your door, sometimes that very same day! If you don’t find a coupon app that lets you easily earn money shopping online, you’re cheating yourself. The best retail coupon apps also reward you for online shopping, giving points for things such as visiting online stores, viewing select products, watching certain videos and, of course, making purchases. Make sure you get one of those.

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Features a Vibrant Social Media Community:

Shopping isn’t the only thing that has migrated online in recent years. If you’re anything like me, you like to do a good deal of your socializing online. That time you spend on Instagram or Facebook can be put to good use thanks to my favorite retail coupon apps, because the best of the bunch offers a fun and vibrant online community where you can swap tips about how to use the app better to collect even more points. What do points add up to? Savings! Really, these feeds should feel like a party, where you’re not only sharing tips but also dishing about jokes and other details of your life. That way you’ll come back again and again!

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Is Tons of Fun:

This last item might seem superfluous, but in my opinion, it’s actually the most important. Yes, the best retail coupon apps are all fun. Why is that so vital? Because when an app is fun to use, you’re actually going to want to use it, and the more you use a retail coupon app, the more points you get, and the better it ultimately is for your budget. Ideally, a coupon app will turn every trip to the store into a fun scavenger hunt for points. It’ll push you to top your previous scores and to find and choose those products that will boost your point total. You won’t have to remember to use it at the store. No, you’ll find yourself looking forward to it!

The Best Retail Coupon Apps to Download Now

Even though you’re now an expert on what qualities to look for in the best retail coupon apps, I’m not going to send you hunting for shopping apps on your own just yet—not without giving you a list of some of my personal favorites anyway. These apps all possess some, if not all, of the qualities I mentioned and are a great place to start when it comes to finally replacing your old system of cutting and clipping paper coupons.

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Ebates:

Ebates is free and it has a user-friendly design. The way this app works is that it gives you a certain amount of money back on the purchases that you make online, like 6% cash back at Macy’s or 3% cash back for certain categories on Amazon (warning: you might have to do some math!). One of my favorite things about Ebates is how fast you get your earnings. In fact, Ebates uses PayPal to give you money back within 48 hours. I know, super fast! Or, you can get your earnings back each quarter in the form of a paper check. It’s your choice with Ebates. One other thing that helps Ebates stand out is its seasonal pages, which list the best deals for two of my favorite days of the year: Black Friday and Cyber Monday. These pages are great sources for some of the best shopping deals offered online!

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SavingStar:

SavingStar is a digital coupon app that pays users to shop at grocery and drugstores. More than 60,000 stores are part of SavingStar; they represent more than 100 retail chains. It’s generally free to use but beware: If an account is inactive for 180 straight days, they will charge a fee of $3.99. So, while it’s generally in line with our don’t-pay-for-an-app rule, the potential for it to cost you does exist. To take advantage of SavingStar, users either link their existing store loyalty cards to the app or submit receipts after they make purchases. The savings add up until users can eventually cash out through PayPal, Upromise, or in the form of Starbucks, iTunes, or AMC Theater gift codes. It is available for both Android and iPhone, but it doesn’t offer as many chances to win points as some of the other entries on our list.

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SnipSnap:

This is another mobile coupon app, like SavingStar, but here users take pictures of printed coupons, which are then transformed into digital, mobile-ready coupons. That’s pretty fun. Users can also browse online directories and take advantage of coupons their friends have “snipped” as well. This one doesn’t exactly pay, although it is entirely free to use (nice!). Instead, users save money like a traditional coupon. The idea is that coupons can all be kept in one digital space, instead of some overflowing billfold. So, instead of accruing savings or earning points to trade in later, SnipSnap helps you save at the register.

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Shopkick:

Shopkick is my favorite shopping rewards app—and it’s the only one on our list that embodies all six of the qualities we’re looking for in an app. It’s free, available for both iPhone and Android, filled with opportunities to earn points, and is eligible to be used online. It also has a social media network that I am 100 percent absolutely addicted to, and it’s so much fun that even my kids and husband have downloaded it! The app gives users points, called kicks, for doing things they’d be doing anyway, like making purchases, scanning barcodes, and even just walking into their favorite stores. How it works is incredibly simple and fun, too. Basically, it turns shopping into an actual game, like a scavenger hunt. And it’s really social. They keep a great community vibe on their social media, and users get awarded kicks when friends they refer sign up. Users trade in kicks to get paid in gift cards to stores they love to shop at—or for splurges, like a Starbucks treat. Shopkick is great for any and all budget-minded shoppers, whether they are looking for ways to spice up their time cruising the aisles or replace that outdated coupon habit.

So there you have it, my definitive list of retail shopping apps for iPhone and Android to bring in the savings.

But before I go, I do have one last piece of advice: hold on to that memory of the last time you were up late clipping coupons or had to dig through your purse for a coupon at checkout, or lost one you’d been saving forever. With these new apps, you won’t be experiencing any of that anymore. The new normal, in terms of the best retail coupon apps that pay you money, is that they work through your phone, which I’m sure you have with you when you go shopping anyway. The savings are bigger, the trips to the store are a lot of fun, and, maybe most importantly, it is just so much easier to stay organized!

Get one of the best retail coupon apps that pay you money in 2018. Download Shopkick’s free app today and join a community of loyal Shopkickers who’ve already discovered the rewards of shopping with a free, smartphone app sidekick.

And, if you love social media as much as you love your smartphone, join Shopkick on Facebook, Twitter, and Instagram for a little daily shopping inspiration.

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The rewards program best practices that inspire customer engagement

The rewards program best practices that inspire customer engagement

There is no shortage of rewards programs available to customers in 2018; nearly every major retailer and brand has a rewards program in one form or another. However, the effectiveness of individual rewards programs varies when it comes to generating customer engagement.

While the vast majority of consumers, up to 75%, are more willing to shop with a brand that has a loyalty program, most of those consumers actively participate in very few of them on a consistent basis. While rewards may help incentivize a one-time buy, regular and recurring spending attributable to a rewards program is significantly harder to achieve. The brands that succeed at this marketing strategy are the ones that develop and follow a set of engaging rewards program best practices.

Best practices in a rewards program should attract consumers who will engage with your company or your brand; reward programs should not be used as one-time purchase drivers. Engaged and loyal consumers spend more money and spend more frequently. It’s no surprise, then, that about one-third of marketers use these programs specifically to drive engagement. If driving engagement is your primary goal, these five rewards program best practices must be included in your strategy as well.

Rewards Program Best Practice #1: Rewards Must Be Mobile

Consumers do not want to carry around a physical card in order to participate in a rewards programs. More than 70% of consumers are more likely to take part in a loyalty program if it’s on their phone. Choosing to implement a mobile-based rewards program, then, is one of the best practices suggested in order to gain an engaged customer base. Mobile rewards programs:

Appeal to younger generations:

About one-third of millennials report that they don’t like rewards programs because of the cards they must carry with them. Using a mobile option eliminates this complaint.

Stay on top of market trends:

Most companies are doing away with card programs, instead choosing to use smartphone-based approaches. It’s anticipated that three billion loyalty cards will be mobile only by 2020.

Encourage frequent use:

The top two reasons why a consumer won’t use a loyalty program they’re a member of is (1) they don’t have their card on them at time of purchase or (2) they don’t remember they’re a member of the program. Both issues can be resolved via a mobile program thanks to the convenience and visibility of apps.

Consumers want mobile programs. They encourage use, appeal to prime segments of shoppers, and keep retailers and brands on trend in the digital age. This best practice for rewards programs is truly a must, not a suggestion, in order to build an engaged user base for your program.

Rewards Program Best Practice #2: Make it Free, Ditch the Fee

A free vs. fee-based rewards program is often a major consideration for companies launching a new customer rewards program. While free might drive high adoption rates, fee-based programs may be more likely to attract consumers who are truly dedicated to the brand or retailer. Additionally, a fee-based program can act as a revenue stream. Despite those on-paper benefits to the retailer or brand, however, free is best if your goal is customer engagement. We can explore why via this brief study of the most popular app-based rewards program in the US, My Starbucks Rewards.

Starbucks initially launched their rewards program in 2001 in the form of Starbucks Gold. For $25 a year, customers received 10% off each coffee order. This program never really caught on, however, and the company eventually decided to shutter it. In 2012, they launched a new free, phone-based program called My Starbucks Rewards.  In the first year alone, the number of rewards members doubled compared to the previous program. That momentum has continued and the program is now one of the most downloaded brand-based apps in the world.

The company would not have seen this kind of wide-spread engagement had they continued with their fee-based version of the program. They were able to revive a failing rewards program model by:

Going mobile:

Starbucks went from a card-based program to a mobile-based rewards system, which was a significant motivator for adoption.

Eliminating the cost:

While $25 might not seem like a lot of money for a yearly membership, for consumers who did the math it wasn’t much of a benefit. With a 10% discount, the customer would have had to order more than 50 coffees to break even.

Adding exclusive deals and discounts:

Instead of making consumers pay for Gold status, they can now earn it. After a consumer amasses a certain number of rewards points, they’re automatically upgraded to Gold status, giving them access to exclusive discounts and additional points.

Rewards programs don’t often work as an engagement driver for new customers if they’re fee-based; that’s something that only already loyal customers are willing to pay for as they may shop or buy more frequently. As a best practice, the only thing your customer should have to invest in the rewards program is time.

Rewards Program Best Practice #3: Offer Opportunities to Earn Without Spending

Most rewards programs are dependent on the consumer making a purchase in order to see any benefits.  However, if your goal for the program is engagement, you should offer opportunities to earn points that aren’t purchase driven. Here are a few ways to do this:

Check-ins:

This can be a great option for retailers and QSRs alike. Allow your customers to earn rewards points just for entering your location. This is a benefit that doesn’t cost them anything but encourages them to visit your establishment. This increases interaction with your company while also increasing the likelihood that the customer will make a purchase.

Item scanning:

Another good tool, which can be used by CPG brands as well, is to offer rewards points for scanning product barcodes. This encourages the customer to seek out your products in store, like a digital scavenger hunt, familiarizing them with your products and their benefits.

Leverage referrals:

A time-tested method for increasing engagement is incentivizing your current customers to give you referrals. Offer customers the opportunity to gain rewards points for sharing your program with friends. This increases engagement with, as well as adoption of, your program.

Offering consumers a way to gain rewards without having to make a purchase encourages them to interact with your rewards program and, by extension, your company. It helps them find your locations and products, which can often naturally lead to sales. While the overall goal of any company should and must be sales, a best practice for a successful rewards program should be to start with activities that engagement, first and foremost.

Rewards Program Best Practice #4: Differentiate Discounts from Points

When designing your rewards program, avoid creating a transactional relationship with consumers. A transactional relationship is one where the customer is focused solely on an immediate, typically monetary-based, benefit driven by discounts; engaging them will be nearly impossible unless you consistently offer a lower price than your competitors.

It is important to recognize that discounts and deals are powerful motivators in gaining the attention of consumers; however, consider sectioning off discounts and special offers into their own unique space within the rewards program app.

Nike is a company that uses this strategy very well. The brand offers a rewards points program that includes a specific section for listing current deals and events. By dividing their app into two sections, rewards and discounts, they’re able to cater to multiple groups of consumers without having to create several campaigns on separate platforms.

Rewards Program Best Practice #5: Host Exclusive Benefit Events

One way to get a surge in adoption to your rewards program is to host an exclusive benefit event that encourages individuals to sign up for and engage with your program. Some options include offering higher point values or more opportunities to earn for a brief period of time. This leverages the idea of scarcity as once the extra benefit period is closed, it will be a lost opportunity.

Amazon capitalized on this exceptionally well with its Prime Day event, which it started three years ago. For one day a year, members of Amazon Prime were given access to exclusive offers and rewards. The company reported that they saw a 60% surge in sales during the most recent Prime Day event, which surpassed their sales from Black Friday and Cyber Monday in the previous year. The company also reported that more individuals joined Amazon Prime that day than on any other day in the history of the program. The company was able to achieve this level of engagement because they:

Capitalized on exclusivity:

Only members of Amazon Prime can participate in Prime Day, which drove many individuals to sign up for the service simply for the sake of participating in a single event.

Leveraged scarcity:

Prime Day is exactly what it says it is: one day.  As the window to take part is so limited, customers are more likely to participate as they know it is a now-or-never scenario.

Timed it right:

One reason why Prime Day is so successful is that it occurs in mid-July when few other sales events are occurring. As they created a niche for the event, Amazon doesn’t have to compete with other major retailers as they do on Black Friday and Cyber Monday, for example.

While Amazon’s Prime Day is a fee-based service, it’s still worth reviewing their methods to see how a rewards program-based event can increase sales and membership numbers. Events are a great way to engage consumers with your brand while also improving overall sales, making them a best practice when implementing a rewards program.

Follow Best Practices for Rewards Programs by Partnering with Third-Party Shopping Apps

Shopping apps improve customer engagement as they combine all the best practices while also exposing your brand or company to a new target audience. As these apps are designed to be used while a consumer is in the seemingly endless shopping aisle, you can gain greater engagement by communicating with the consumer as they’re shopping.

Partnering with a third-party app gives you the ability to leverage a mobile platform, focus on rewards over discounts, and offer multiple ways to earn and engage. They also allow you to bypass the process of adoption as they come with a built-in user base; you don’t have to spend your marketing budget developing your own proprietary app. If you’re looking for a way to easily implement the rewards program best practices outlined above, a third-party shopping app may be the best—and simplest—solution for both your company and your customers.

Shopkick offers our partners the opportunity to be featured on an engaging shopping rewards app that connects with consumers while they’re on the go. To learn more about how to partner with Shopkick, contact our team today.  

Posted in b2c

Apps to get free gift cards: A genius New Year budget booster

New Year’s Eve is my favorite holiday. I just absolutely love it. The reason is twofold: 1) I’m a well-known party aficionado and there’s no better night for a good party and 2) the next day is the perfect opportunity for a fresh start.

use shopping apps to get free gift cardsA fresh start on what, you might ask? Well, on whatever you can think of! As usual, this year I have a few resolutions. You know, all the regulars like hitting the gym more often, taking more time for myself, starting a new hobby, and, of course, saving more money. What’s a little different this year, though, is how I’m planning to turn that resolution into a reality. My plan is to use shopping apps to get free gift cards. Go ahead, say wow. I know, I had to take a moment when I first learned that I could get paid to shop. You just go shopping, do the tasks or activities the apps award points for, and then trade your points in for gift cards!

So, how does this boost my 2018 budget? Well, as I see it, I have to shop for things like groceries anyway. So, basically, I use my shopping apps when I hit the supermarket, then I get rewarded in gift cards for my purchases, and then I use those gift cards to buy myself something nice. (Ok, I use them to buy something I was going to buy anyway, like my Starbucks fave, a flat white.) But instead of doling out cash for my coffee, I get it for free. All because I bought my daily groceries.

I use my shopping apps when I hit the supermarket, then I get rewarded in gift cards for my purchases, and then I use those gift cards to buy myself something nice.

Still, my New Year’s resolution is a little more complex than just “use shopping apps.” I want to use shopping apps to get free gift cards more often than last year. (And spend less on things I was going to buy anyway.) So, I came up with a plan to help me make that goal, like sharing my successes and keeping myself accountable because, obviously, the more we use these apps, the more gift cards we can earn! So, buckle up, I’m going to share all three parts of my newest New Year’s resolution with you.

Resolution No. 1: Get Social When Using Apps to Get Free Gift Cards

In my experience, the key to getting the biggest possible boost to your budget by using apps to get free gift cards is making sure that you actually have fun when you’re using those apps. The more fun they are, the more you use them. If you aren’t excited to use these shopping apps, you might even quit them altogether.

You know what makes things more fun? Doing them with your friends! That’s why I tell all my ladies about my favorite shopping rewards app. Sometimes, this results in us hitting the aisles together; other times we’ll just get together to swap store stories (kind of like war stories, but about shopping). Sometimes, it even means trading shopping tips via Facebook or Instagram with friends who are far away. It actually doesn’t matter exactly how you’re being social while you’re using one of these shopping apps, it just matters that you’re having fun doing it. Best of all, some of the best shopping rewards apps give you extra points when friends sign up!

Resolution No. 2: Use My Apps to Get Free Gift Cards When Shopping Online

When it comes to my favorite tech trends, having a shopping app to get free gift cards is second only to being able to buy anything I want online. I mean, where I live we recently had a major snowstorm, and when I noticed we were low on dishwasher pods it was Amazon to the rescue.

That’s why it’s important to make sure my shopping app works for online purchases. Why? Because if I’m going to buy my dishwasher soap in the store and get points for it, then I also want to be able to get those points if I buy dishwasher pods online. Just because so much of my shopping has moved to the web—hello kitty litter and toilet paper via delivery—doesn’t mean I should sacrifice rewards points. Otherwise, I’d be missing out on a big chunk of free gift cards!

Resolution No. 3: Use Apps to Get Free Gift Cards, Then Share My Success

On top of always wanting to boost my budget and save more money during the New Year, I’m also trying to go to the gym more. This year, I’m even trying some new fitness classes, like spin and hot yoga.

My favorite part is when I get home after a workout and my family asks how I’m doing, if I rode harder, if I held my poses longer, you name it. It’s a great way to keep myself accountable! So I thought, why have that excitement stop at the gym? Why not find a way to share my successes online with my shopping app as well? And you know what I found? My personal favorite shopping app has a thriving social media community where users share their success stories every day. I don’t know about you, but nothing makes me want to get back out there and use my shopping apps more than hearing about the successes others are having. And, of course, the more I use my apps, the more I save!

Making Resolutions Stick: The Best Shopping Apps to Get Free Gift Cards

Now what you probably want to know is what my favorite shopping rewards app is. Well, there are actually a few different shopping apps to get free gift cards to pick from, but to accomplish each of my three New Year’s resolutions, I think one stands out as working the best. I’m talking about Shopkick! It’s already been really easy to get all my ladies using this one, mostly because how it works is just so easy. In the simplest terms, with Shopkick you get points—called kicks—for walking into the store, for scanning certain products, and for snapping a pic of your receipt. You can then trade those points in for gift cards to all your favorite stores. See? Easy!

Also, every time one of my friends signs up and uses Shopkick, I get 250 free kicks! And, Shopkick gives you points for your online shopping, too, which is another reason it’s the perfect app to help me with my budget resolutions. You get kicks for visiting certain stores online, for viewing select products, and for making mobile purchases and watching certain videos. Again, suuuuper easy. Plus, because Shopkick has a really great online community through Facebook and other social media, there’s a great incentive to keep using it and also to make good on my third and final resolution: sharing my successes!

You get kicks for visiting certain stores online, for viewing select products, and for making mobile purchases and watching certain videos.

I hope this has all been helpful for you, and I hope you have a great New Year, filled with totally dominating each and every one of your own resolutions. And finally, I hope to see you soon on Shopkick’s Facebook page telling me and, the rest of the great crew there, about your many, many, many successes!

Learn how you can start taking action toward your own New Year’s resolution to boost your budget and save some money. Download Shopkick’s free app and get ready to be wowed. Welcome to the fun!

If you’re as social media savvy as you are shopping savvy, join us on Twitter or Instagram for daily shopping fun and inspiration.

Image courtesy bernardbodo

Enjoy life to the fullest and earn kicks

The New Year is here, and so is the new you. You’ve committed to get fit, save more money, and clear out the clutter. With all that hard work, it’s time for a thoroughly enjoyable resolution: enjoy life to the fullest!

live life to the fullest with shopkick

Shopkicker Katie F. from Ogden, Utah uses Shopkick to help her spend more time with family and friends. Shopkicking friends, family members, and even couples plan Shopkicking dates to get kicks together.

Whether you want to see the world, spend more time with family and friends, or try your hand at a new hobby, we’ve got you covered.

Get off the beaten path

Check out our tips and top finds to help you achieve your travel, quality time, and hobby goals. Plus, get kicks while you’re at it!

1. Work on your travel bucket list

enjoy life travel

Traveling to new places isn’t just exciting (or relaxing, depending on your destination). Studies show that visiting a new locale not only gives you wonderful memories to last a lifetime, but can lengthen your perception of time, making your trip feel even longer. That same trip can help you think more creatively once you return home.

Make 2018 unforgettable and earn kicks when you cross each destination off your bucket list. Check out our guide to the top 10 travel destinations this year.

2. Find quality time on a dime

enjoy life at concerts shows games

Set aside time to have fun this year with the people who matter the most. Get tickets to your favorite band, see a show, or go to the game together to maximize quality time with loved ones.

Need some inspiration? Take a look at these suggestions from Seatgeek. As a bonus, you’ll earn kicks for every dollar you spend.

3. Train your brain

enjoy life with new hobbies

Have you always wanted to improve your culinary skills, hone your creativity, or pick up an instrument? Dive into new experiences by trying a new hobby or activity. Staying sharp in the New Year is even more rewarding with these 10 finds from Walmart.com that will earn you major kicks.

Stay the course

According to a Shopkick poll, 64% of respondents abandon their goals by spring. But never fear! You’re more likely to keep your resolutions if you have accountability partners. Share your resolutions with friends and fellow Shopkickers for additional encouragement. We’re all in this together!

Get started

Open the app to start earning gift cards and see how Shopkick can help you achieve your New Year’s resolutions to enjoy life to the fullest. Don’t have the app? Download it here to join the fun!

 

The 2018 fast food consumer trends the QSR industry must prepare for

The 2018 fast food consumer trends the QSR industry must prepare for

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One thing is going to reign supreme for the quick service restaurants (QSR) industry in 2018, and that’s the need to compete with sit-down locations. These full-service restaurants are beginning to expand into places primarily controlled by QSRs in the past. While consumers have tended to choose fast food for its ability to deliver in a hurry, now even full-service locations are ramping up the speed with offerings like mobile ordering and home delivery. In response, fast food consumer trends in 2018 are going to be about QSRs delivering higher quality experiences, while continuing to provide value and speed.

Technology will be a major driver of QSR marketing strategies for 2018, as it helps QSR companies provide a better customer experience within the restaurant and offer more personalization. In addition, we may find that fast food brands begin offering experiences more similar to sit-down restaurants. As technology begins to do some of the heavy lifting, QSR brands could have more opportunities to improve the customer experience for their target markets.

Consumer Trend #1: Renewed Focus on Value

It was once believed that fast food was recession-proof, but that’s not the case anymore. Consumers are more knowledgeable than ever, and with that knowledge comes price consciousness. Through 2015 and 2016, the cost of eating at a QSR location went up by 6%, while the cost of preparing food at home dropped by 0.7%. As this gap further widens, consumers will notice and are likely to choose to eat at home.

On top of that, single Millennials, one of the largest QSR target markets, actually prefer to either cook at home or order out from full-service restaurants. While consumers are more focused on value, brands are challenged to deliver. However, there are ways to address these issues.

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Focus on families:

While single Millennials tend to have more disposable income—which may be why they choose more expensive full-service restaurants when dining out—families continue to focus on value. QSR brands should look to families when expanding their market share.

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Embrace automation:

Rising labor costs make it difficult to reduce costs. Some automation options, like mobile ordering and digital wallets, could reduce the need for cashiers. In addition, self-service kiosks can cut labor costs while drawing in value-focused customers.

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Pare down menus:

QSRs may find that the best option for reducing costs is to pare down menus significantly. This was a strategy Wing Zone focused on last summer when they closed large locations in favor of smaller ones and also reduced the number of items on their menu. The brand was able to cut back operating costs, freeing up funds for mobile ordering platforms and for delivery driver retention.

By reducing operating costs through streamlined menus and labor automation, QSRs are better able to deliver value to customers. At the same time, reduced lines and faster operations gained by automation can be used to improve the onsite experience.

Fast Food Consumer Trend #2: Better Onsite Experiences

As they begin to compete with full-service restaurants in the offsite experience, fast casuals need to put more focus on the onsite experience. Chick-fil-A is a great example of a successful customer experience strategy, and they have a very loyal fan base to show for it. In fact, it’s estimated that 10 to 15% of Chick-fil-A customers are considered brand ambassadors. A big reason for this is the QSR’s onsite experience, which includes:

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Fresh flowers on tables:

The brand places fresh flowers on all tables, which creates a higher end feel at a minimal cost.

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The language of luxury:

It may seem like a small thing, but Chick-fil-A employees are trained to say “my pleasure,” rather than “you’re welcome” when a customer thanks them for taking an order. The idea is to treat the customer as if they are at a luxury establishment.

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Greeting visitors with care:

During a rainstorm, it’s not uncommon to see a Chick-fil-A employee holding an umbrella for a customer who is either entering or leaving a location.

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Table service:

Anyone who has dined at a Chick-fil-A has likely noticed there is at least one employee in the dining area at all times, checking on customers, refilling drinks, and discarding trays, which offers an elevated feel.

All of these steps from Chick-fil-A are more commonly seen at full-service restaurants. In implementing them at the QSR, Chick-fil-A is able to offer customers the personalized feel of full-service, but at QSR prices. The QSR customer experience at Chick-fil-A feels high-end but is really only a few low-cost tweaks that help elevate the experience for customers. All these touches improve the perception of quality at Chick-fil-A locations, which encourages repeat visits and customer loyalty.

Consumer Trend #3: Quality Ingredients Beat Healthy Options

The healthy trend isn’t as lucrative as you might expect. Instead, it seems that consumers are more focused on quality of ingredients over healthier menu items. For example, a consumer might choose to eat a breakfast burrito with cage-free eggs over a fruit plate, even though the fruit plate is lower in calories. The numbers back this up, too: In one study, fast food brands that rank highest for ingredient quality grew 10 times faster than brands that ranked high for healthier options.

Essentially, consumers are prioritizing quality over calories. They want to indulge when they eat out, and they want to indulge on higher-end food, even at fast-casual locations. To capitalize on this trend, brands can:

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Emphasize locally grown ingredients:

When a QSR sources any of its products from a local producer, this is a good marketing opportunity. Consumers see locally grown food as fresh food, which increases the perception of quality.

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Eliminate artificial ingredients:

When McDonald’s, which generally didn’t have the highest public perception when it came to quality, moved away from using certain artificial ingredients and preservatives, the result was improved perception of the brand. After announcing those changes nationwide, the brand reported an average overall increase in same-store sales of 2%.

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Build a better presentation:

Many brands have improved their packaging to create a better-looking product. This may mean switching from wrappers to cardboard containers, and offering carryout bags with handles rather than a traditional paper bag.

Basic tweaks can improve quality and create a better brand experience for consumers. This can make a QSR feel more high-end, which can gain consumer attention during those moments before they make a purchase decision. Another thing giving QSR brands a more high-end feel is the increased use of technology in both marketing and in the ordering process.

 

Fast Food Consumer Trend #4: Merging Traditional Advertising with New Media

Word-of-mouth marketing is among the oldest forms of marketing, and brands have long depended on customers to spread brand awareness. However, this has taken on a new meaning in the age of social media. Word-of-mouth becomes a lot more impactful in online communities, which is why Krispy Kreme has leveraged it to improve sales.

Krispy Kreme got its start using word-of-mouth advertising, then segued that into a strong social media presence. The brand is known for its ability to cultivate brand ambassadors by inviting popular bloggers who are fans to tour the facilities. This created a connection with these bloggers, and drove them to want to help the brand gain followers.

 

The company also updated their traditional ‘hot light’ to the digital age. An iconic part of the brand, the hot light was lit at a location whenever glazed donuts were fresh from the oven. Now, consumers can track that hot light via the Hot Light App, which notifies users when a Krispy Kreme location near them turns on the light.

The brand merged several parts of its seminal advertising, and incorporated that advertising into the digital space. In so doing, they gained new customers without losing elements of the marketing that made the brand iconic. Of course, the integration of mobile marketing played a major part in this.

Consumer Trend #5: Increased Need for Mobile Integration

Technology is becoming a major part of the QSR industry. In fact, 25% of consumers report that the availability of tech figures into their decision of whether to visit a specific QSR location. That number is only going to grow, which is why companies should seek ways to use technology at their locations. A few options include:

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Menu browsing:

About 31% of consumers report they’ve used a mobile phone to browse a menu in the past month. As consumers are increasingly turning to their mobile devices, QSR brands should find a way to capitalize on this trend.

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Mobile payments:

Millennials are a big fan of mobile payments, with one-third of them expecting restaurants to offer the technology. Mobile payments expedite the checkout process too, as consumers can pay for their meal before they even arrive at the location.

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Shopping apps:

Consumers usually decide to visit a QSR spontaneously, which is why you can leverage micro-moments through shopping apps. Consider the case of a consumer who is grocery shopping and decides they will stop by a QSR to pick up dinner on the way home. If that consumer is using a shopping app, they may check the app to see if they can take part in a rewards program for visiting a specific or nearby QSR location. If your brand is the first they see, it’s likely that you’ll gain their attention long enough to get the sale.

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Onsite entertainment:

Many brands are using technology to entertain their onsite patrons. This includes options that range from free WiFi to tableside tablets for playing games—and learning about the brand. This is a great tool for family-focused chains in particular, as it can keep patrons in the location longer, increasing the likelihood they’ll order more.

Brands need to find ways to integrate mobile into their marketing mix, as it’s becoming a part of the QSR experience consumers have come to expect. Mobile can be used to bring consumers to your location, and to improve customer engagement while they’re dining.

Mobile also works in creating the higher end experience that QSR customers are seeking. You can use mobile to take a quality-focused approach with your ads and make the ordering process more convenient for customers. Offering mobile payments can free up personnel, who can then focus on providing a better experience for consumers. You can reach out to value-focused consumers through shopping apps, such as Shopkick, allowing them to gain rewards just for visiting your location, without having to offer immediate discounts just to get their attention.

Mobile is your way of tying together the 2018 fast food consumer trends that are going to impact your bottom line. Through 2018, the QSR sector is going to get faster, and customers are going to demand more. Mobile can be your way of delivering a higher end experience that allows you to compete with full-service locations while still offering value. It also allows you to travel with your consumers, so when they do decide to stop at a QSR location, yours is the one they choose.

Shopkick is a shopping app that helps our partners provide the mobile experience consumers are looking for, while minimizing the cost when compared to creating a full scale, proprietary mobile program. If you’d like to use Shopkick to gain more attention from QSR customers, contact us.

Posted in b2b

How to quickly earn rewards for shopping online

I love my kids, and it shows, which is why people are always asking how I find time to do things for myself. I tell them the key is speed! When you have three boys, like I do, you have to be fast to get them ready for school, to their soccer practices, and to their friends’ houses and back. It’s always run, run, run. I feed off my kids’ energy for speed cleaning, powering through workout videos, and shopping for groceries. Lately I’ve been applying my need for speed to other stuff, too—like getting rewarded for shopping online.

earn rewards for shopping online quickly

I’ve talked about this a lot recently, but I’m a huge devotee of free mobile shopping apps to make money for what you buy anyway. If you’re not familiar, how it works is easy: you do your normal shopping stuff—go to the store, scan barcodes of certain products to get more info, check out—and these apps give you points which you can then trade in for gift cards. There’s a huge list of free apps that give you gift cards to choose from, and the best apps can be used online, too.

It’s probably because of my go, go, go boys, but I’ve found that my favorite apps that give rewards for shopping online are the ones that give you rewards fast! (Maybe you didn’t know there were even different speeds to collect your rewards, but trust me there are.) That’s why I’m here today to help you learn more about how to quickly earn rewards for shopping online. So, let’s hurry up and get to it!

Time Frames for Rewards for Shopping Online

One holiday season, I took a hard look at my budget and decided we could use some extra breathing room. So, I got a part-time job in the mobile devices department at Best Buy. This was great because the extra money and the excellent employee discount meant that I got good deals on everything on my holiday shopping list. It was one of those win-win situations!

On the phones and tablets we sold, we basically had two types of rebates that helped customers save money. One let us take an instant discount at the register; the other—and this was a while back now—required customers to send in proof of purchase, then wait for a rebate check. Well, guess which one was more popular? That’s right, the one that got customers their money fast. No shocker.

My personal opinion is that’s how rewards for shopping online should work—the faster you can collect points, the better.

Here’s a list of the things I firmly believe should happen fast with the ideal app:

  • Learning to use it: You shouldn’t have to crack a code or be a tech genius to learn how to use the ideal shopping rewards app. It should be simple, intuitive, and a ton of fun!
  • Collecting points: The ideal app should start giving you points quickly during any trip to the store. The best apps give you points just for walking inside!
  • Payouts: Almost every one of these apps has a minimum award amount you have to accrue before you can cash out, ranging from $2 on the low end to $20 on the super high end. That’s an extreme example, and most of them are in the $5 to $10 range, but I personally prefer one that gives me the option to cash out ASAP because then I can do it quickly and on my schedule!

The Best App to Quickly Earn Rewards for Shopping Online

Which shopping app is the best, and quickest, in my humble opinion? For me, that would be Shopkick. Shopkick pays out in gift cards to all my favorite stores, including Amazon, Target, and Starbucks, and its minimum to cash out is only $2. That means I can get (another) Starbucks gift card to spend on my all-time guilty pleasure—the flat white—super fast, just the way I like it!

But Shopkick has tons of other things to love as well. It’s great because you can get points for shopping online and you can get cash back quickly on in-person receipts. They are always adding new products and stores, and it has one of the most active and fun social media presences anywhere. I’m always laughing at the fun jokes they put on there and sharing tips with other kickers (as we call ourselves) about ways to get rewards for shopping online even faster! It’s just so fun.

Speed is important, but so is making sure you’re up-to-date on the most effective apps for shopping online and off.

I’m glad I had a chance to slow down just a tiny bit today so that I could share all of this with you. Speed is important, but so is making sure you’re up-to-date on the most effective apps for shopping online and off. You really have to make sure you get an app that you love to use and that will give you your benefits quickly.

I don’t mean to end this briefly, but I think I hear one of the boys. I’m sure there’s a soccer game or a cub scout outing or a crisis in the backyard that needs my attention. And, if it hasn’t happened yet, it’s about to happen—fast.

Learn how you can earn big rewards and get them fast for shopping online. Download Shopkick’s free app and get ready to be wowed. Welcome to the fun, Shopkicker!

If you’re as social media savvy as you are shopping savvy, join us on Facebook, Twitter, and Instagram for daily fun and inspiration.

Image courtesy Rawpixel.com.