January 10, 2020

Interactive mobile marketing: 3 tactics to turn browsers into buyers

Although online shopping and the BOPIS model remain strong, browsing in-store is far from a lost pastime. As a matter of fact, a survey conducted at the end of 2018 showed that a majority of retailers (63%) are seeing in-store shopping make a comeback. Another report that used data collected around the same time found that 60% percent of consumers still make in-store purchases weekly, and 90% do so monthly. The desire to see and try products before buying them was cited as the shoppers’ main motivation.

Leading Children’s Apparel Retailer

A leading children’s apparel retailer partnered with Shopkick to drive incremental foot traffic and sales Campaign Goals A leading children’s apparel retailer was looking for an innovative way to bridge the gap between their digital and physical shopping channels, drive repeat visits and purchases amongst existing customers, and reach a new audience of shoppers. Shopkick …

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Dima Volovik

EVP of Product and Engineering

Dima Volovik is the EVP of Product and Engineering at Trax Retail — Shopkick.

Dima Volovik is the accomplished product and engineering leader who led teams to deliver innovative and commercially successful e-commerce products, marketplaces, and enterprise solutions for Amazon, Comcast, Fandango, and Universal Music. Before joining Trax, Dima was the Director at Amazon, where he led product development and Engineering for Amazon Appstore and Amazon Prime Video, CTO at Fandango, and Paciolan, head of technology at Golf Channel/Golf Now, and Global VP of Direct to Consumer Technology at Universal Music Group. Dima’s expertise includes developing consumer products, marketplaces, and enterprise solutions.

Dima grew up in Baku, Azerbaijan, where he received his MS in Electrical Engineering from Azerbaijan Oil Academy, and he currently resides in Los Angeles, California, with his family.