Interactive mobile marketing: 3 tactics to turn browsers into buyers
Although online shopping and the BOPIS model remain strong, browsing in-store is far from a lost pastime. As a matter of fact, a survey conducted at the end of 2018 showed that a majority of retailers (63%) are seeing in-store shopping make a comeback. Another report that used data collected around the same time found that 60% percent of consumers still make in-store purchases weekly, and 90% do so monthly. The desire to see and try products before buying them was cited as the shoppers’ main motivation.
