Rimmel London

Cutting through the clutter at the beauty aisle to launch new products

Campaign Goals

Rimmel London was looking to drive awareness of the Rimmel London products suite and encourage shoppers to seek them out at shelf, cutting through the clutter of the beauty aisle to drive purchase and gain consumer insight.

Shopkick Solution

Shopkick first leveraged in-app content to build awareness of Rimmel London products and influence perception of Rimmel as a top beauty brand. Next proximity messaging drove to store and kept Rimmel London products top of mind while consumers were out shopping and when they entered the store. Finally, Shopkick drove ‘trial-in-aisle’ direct product engagements with multiple Rimmel London products while shopping, driving proven incremental conversion through purchase validation.  

Results

Rimmel London built awareness, drove users to discover its products in-store at crowded shelves, stayed top-of-mind and captured major share of wallet from other beauty brands.

38%

of purchasers had never used Rimmel London products

14%

Share stolen from a competitor

5:1

ROI

Details

Goals

Drive Awareness

Drive Trial

Steal Share

Capture Consumer Insights

Retailer Distribution

Walmart Target Drugstores Ulta K-mart

Products Used

Lookbooks, Own the Trip, Promo Unit, Scans

Barilla

Leveraging video to build awareness, increase in-store engagement, and motivate sales

Campaign Goals

Barilla had launched a new type of Pasta, Pronto, but it had relatively low awareness with consumers.  Pronto is not like other pastas, it is prepared in one pan – no need to wait for water to boil, and no draining required. Pronto also had no packaging differentiation from other Barilla product, so communicating benefits had to primarily be done outside of the store. This required a great deal of consumer education to make its features and benefits understood. Barilla engaged Shopkick to drive awareness, engagement and sales of Pronto pasta.

Shopkick Solution

Shopkick engaged consumers throughout their entire purchase journey, from planning and inspiration, to in-store product engagement, and finally purchase conversion and sales. The first step was to introduce the product and build awareness before shoppers even went to the store. We rewarded consumers for engaging with in-app native video and lookbook content. The goal of the video was to grow awareness of Barilla Pronto Pasta, explain its unique benefits, and then encourage consumers to seek out the product in-store. After consumers were made aware of Pronto and could see it in action through the video, we rewarded store traffic and in-store product engagement. We led consumers to the aisle, and then incentivized physical product engagement in aisle, where users picked up the product off the shelf, scanned the barcode, and made a purchase decision.  

Results

Barilla successfully engaged consumers throughout their purchase journey, and was able to understand how behavior out of store and engagement with branded content impacted in-store activity. By using video on a native advertising platform like Shopkick, Barilla was able to reach consumers who were in the context of shopping: such as product discovery and trip planning and then connect that engagement to behaviors down the funnel like aisle visits, product engagements and purchase conversion.

66%

of users first became aware of Pronto through Shopkick

1/2

of video viewers converted to purchase

68%

lift in future purchase intent

"To have such a rich, experiential connection to customers before they even enter a store is powerful; add a rewards structure that encourages physical brand engagement and you see the kind of lift we experienced: significant sales growth"
-Debbie Zefting, Director of Shopper Strategy and Engagement

Details

Goals

Drive Awareness

Drive Awareness

Drive Awareness

Retailer Distribution

Target, Walmart, National grocery chains

Products Used

Lookbooks, Video, Scans, Kicks for Receipts

Tyson

Tyson Foods partnered with Shopkick to drive product awareness and consideration in the lead up to the Super Bowl

Campaign Goals

Tyson Foods was looking to reach shoppers in a Super Bowl shopping mindset and drive sales of Tyson Chicken Wings & Bites at Sam’s Club stores.  Pre-shop, they wanted to build awareness and consideration, and inspire consumers with game day food messaging.  In-store, they wanted to drive foot traffic and in-aisle engagement with Tyson Chicken Wings & Bites. They were looking to preserve their margin by incentivizing traffic, engagement and sales through rewards and not discounts.

Shopkick Solution

Shopkick first built pre-shop consideration with lookbook and video content to drive awareness of Tyson products. Shopkick then drove foot traffic, in-store product engagement and purchase conversion by motivating with kick rewards.    

Results

The 2 month campaign received over 4.5 million impressions and drove over 57K in-store product engagements at Sam’s Club.
  • 62% of traffic was from new or infrequent customers, and the campaign saw a 25% Scan conversion to Purchase Rate.
  • Total sales impact was over $193K with 14K+ units sold, and a campaign ROI of 4:1.

4:1

ROI

62%

of shoppers were either new or infrequent customers

85%

Video completion rate

Details

Goals

Build brand awareness

Drive trial and consideration

Boost sales

Retailer Distribution

Sam's Club National grocery chains

Products Used

Branded Lookbook, Branded Video, Promo Units, In-Store Scans, Purchase Validation, Big Scans, Consumer Research Study

How to Jumpstart Your 2021 Goals: Part 1

The first week of the new year often provides many of us with a much-needed boost of energy after a relaxing week and a half of family time and never quite knowing what day it is. We’re excited to embrace schedules again, and many of us are also ready to start tackling our goals.

We’re more than optimistic about everything we hope 2021 has in store, but we’ve also been feeling a bit more cautious as we set our intentions for the new year. If you’re feeling uncertain about planning big things for the year ahead due to Covid-19 or you’re not quite sure how to start working toward your goals, we thought we would break down some of the most common goals or resolutions so often set on January 1 in a two-part series. 

Today, we’re detailing ways to travel, lessen screen time, or workout more in 2021. And, we’ll be back next week with our second installment of our goals series! 

Let’s kickoff 2021 with positivity and put your goals into action together! 

Travel:

Throughout 2020, travel looked different for many of us, and we have a feeling that will continue for much of 2021. However, that doesn’t mean you can’t explore! 

Look into hiking trails to experience, nearby towns you have never explored, museums and zoos that have long been on your list to visit, and lakes and beaches to frequent as the weather warms up again. Although each option may be close to home, we do believe you can still create plenty of memories with your family! 

If you’re still missing your favorite city or attraction, take a peek on tourism websites to see which museums and sites are offering virtual tours (here + here for ideas!)

Lessen Screen Time:

Our days are spent on Zoom, and we’re reaching for our phones more than ever before. Many people have a desire to lessen screen time for themselves and their kids, and it’s definitely possible!

Consider creating specific windows with start and end times for being on a screen. You can set limits on your smartphone for specific apps, and your phone will notify you when you’ve hit your limit. The key is then walking away! Another idea is to cultivate a new hobby that’s away from your screen – reading, crafting, or working on a home improvement project are all popular. Lastly, think about schedule game nights with your family.

The best way to start a new habit to stop an old one is to find things you are more excited to do than anything you can experience on a screen. It’s possible! 

Workout:

Many people set fitness goals as a new year begins, so the key is to get moving! But, sometimes the next question is how?

One idea is to start simple – create a window to take a 15-30 minute walk outside. Even if the temperatures are less than ideal (it’s winter after all!), wrap up with a coat, hat, and gloves. Once you get moving, you will warm up; we promise! Create a playlist, find a podcast you enjoy, or choose an audiobook to listen to while you walk. 

If your goal is to take workout classes, search for ones you might enjoy on YouTube (here’s a list of great online classes). You can also sign up for an app, like Peloton, for less than $15/month to take a variety of classes.

Think about asking a friend (or many!) to join you on your fitness journey. Then, text each other to check in to see who has completed their workout for the day. Accountability groups can work wonders to keep you on track!  

What step can you take today to start working toward your goals? Keep the encouragement going on Facebook!

eBay

Mobile shopping drives sales and a new native audience to eBay

Campaign Goals

eBay was looking to increase exposure to mobile users, given that about 61% of eBay’s transactions are touched by mobile in some way.  eBay was therefore eager to reach Shopkick’s loyalty program and valuable audience, as eBay does not have its own loyalty program but being a part of other loyalty programs is a large part of its sales model. eBay’s partnered with Shopkick to reach a new audience and drive sales on mobile.

Shopkick Solution

Shopkick first built intent to shop by curating products and showcasing top offers to drive awareness of product assortment and special promotions. 

Shopkick then drove site traffic, app installs, and purchases by motivating with kick rewards. 

Results

eBay saw positive results across all key metrics including new user acquisition, frequency of purchase, and overall sales volume. 

6%

App install rate

62%

New audience (had not purchased in past 12 months)

18%

Repeat purchase rate

Shopkick is an opportunity to get in front of a captive audience that wouldn’t necessarily be native to us—we’re reaching a new audience
-Marie Langhout-Franklin, Head of Partner Marketing

Details

Goals

Acquire New Consumers

Drive Mobile Sales

Drive Repeat Purchasers

Retailer Distribution

eBay

Products Used

Lookbook, Kicks for Purchase, Mobile Shopping