Month: April 2021

Celebrate Her, Her Way: 5 Meaningful Mother’s Day Ideas

Posted on by Kick Writers

We love moms — and all the women who play a motherly role in our lives. From grandmas and aunts to cousins, friends, and chosen moms, Mother’s Day is all about honoring the women who show up with love, strength, and heart every day.

Whether you’re planning something big or keeping it simple, these Mother’s Day ideas are easy to pull off, full of love, and sure to make her feel appreciated.

1. Cook a Full Day of Delicious Meals

Give mom the gift of rest — and great food. Start the day with a cozy French toast casserole, whip up a savory toast or salad for lunch, and end with a dinner she’ll love, like tacos, burgers, or homemade pizza. Bonus points if she doesn’t have to lift a finger or clean up!

Shopkick tip: Grab your groceries at stores like Target, Walmart, or Sam’s Club and earn kicks in the process. Scan featured products or upload your receipt to rack up rewards while you shop.

2. Frame the Kids’ Art

Turn a favorite drawing into a keepsake. A simple frame can transform kids’ art into something she’ll treasure forever. Shop for frames at Target, Walmart, or even Amazon—and let the little ones create something just for her, especially if it features their handprints or sweet notes.

3. Create an At-Home Retreat

Bring the spa experience to her. Set up a cozy corner with her favorite book, run a bubble bath, or prep a quiet space with candles, a playlist, or her favorite snacks and drinks. A little solitude can go a long way in making her feel renewed.

4. Pick Your Own Flowers

Instead of a store-bought bouquet, visit a local flower farm and pick blooms together. It’s a beautiful way to enjoy the outdoors and make new memories. The final bouquet is more personal — and you’ll likely snap some great photos along the way.

5. Send Her to the Spa

Sometimes, the best gift is time to herself. A gift card to her favorite spa or salon gives her the freedom to relax how she chooses — whether that’s a massage, facial, or mani-pedi. Pair it with a handwritten note for a personal touch.

Celebrate Her, Her Way

Whatever Mother’s Day idea you choose, Shopkick makes it easy to earn while you shop. Download the free Shopkick app and collect kicks just by walking into stores, scanning items, uploading receipts, or shopping online. Then trade those kicks for gift cards to her favorite places — from Sephora to Target.

This Mother’s Day, celebrate her with love, creativity, and maybe even a few extra kicks.

After More Than a Year of Zoom Holidays, Americans Will Gather to Celebrate Mother’s Day

Posted on by Kick Writers

Shopkick survey finds most Americans plan to celebrate Mom in person and shop in-store for gifts this year

This Mother’s Day, the majority of Americans are ready to celebrate Mom in person after a year of virtual gatherings due to COVID-19.  According to a new survey from Shopkick, more Americans plan to physically gather with family this year (61 percent) compared to 2020 (52 percent), and most plan to purchase Mother’s Day gifts in-store (79 percent), a significant uptick compared to last year (38 percent). 

The shopping rewards app surveyed more than 22,000 consumers across the nation between April 7 – 12, 2021 to gain insight into this year’s Mother’s Day plans, preparations and spending habits.

Key Findings:

  • Moment for Mom: The majority of consumers (80 percent) plan to celebrate Mother’s Day this year, with 61 percent planning to do so in person. Meanwhile, only 11 percent plan to celebrate virtually, a significant decrease compared to last year’s 27 percent who celebrated via video calls. 
  • Group Gatherings: For those celebrating in person, most plan to make a meal at home (55 percent), followed by those who will celebrate at an outdoor get-together (21 percent), head to a restaurant (20 percent), or take part in a different group setting (4 percent). Of those in person celebrations, Gen Z is most likely to go to a restaurant this year, with 29 percent planning to do so, compared to Millennials (20 percent), Gen Xers (20 percent) and Boomers (18 percent).
  • Getting Gifts In-Store: Seventy-nine percent of consumers said they plan to purchase their gifts for Mom in-store this year, compared to only 38 percent who did so last year. The most popular purchases include flowers (59 percent), gift cards (49 percent), clothing or accessories (30 percent), food items (29 percent), beauty and wellness products (19 percent) and fragrance or perfume (18 percent). 
  • Deals, Please: This year, nearly half (48 percent) of consumers say cost remains the most important factor in making a gift decision, trailed by style (19 percent), convenience (17 percent) and whether the brand aligns with personal values (16 percent). 
  • Big Spenders: When it comes to purchasing gifts this year, 15 percent plan to spend more than last year. Of those, 37 percent said it is because they want to make up for not being able to fully celebrate last year. Consumers also said they want to spend more after a year of being restricted by the pandemic (27 percent), want to spoil the women in their life with pricier gifts (24 percent) or plan to purchase a vacation as a gift (4 percent). Across demographics, more Gen Zers (27 percent) plan to have bigger budgets for Mother’s Day gifts this year, compared to Millennials (18 percent), Gen Xers (14 percent) and Boomers (12 percent). 
  • Less is More: Similarly, 15 percent said they plan to spend less on gifts this year, with the majority (58 percent) stating it is because their finances have been impacted and they need to budget. Other reasons include choosing quality time over gifts (26 percent), the women in their lives not wanting gifts (7 percent), or planning to save money for a trip later this year (6 percent). 

“For over a year, many of us have been separated from the people we love most. Luckily, it feels like we have reached a turning point,” said David Fisch, general manager of Shopkick. “Americans are celebrating Mother’s Day in person, and they are heading to physical retailers to get their shopping done. That’s why it is essential for retailers to prepare for an influx of in-store shoppers, keep shelves stocked with popular Mother’s Day gifts and maintain a clean environment to create the most positive experience possible for consumers.” 

Halo Top

Posted on by Kick Writers

Driving awareness, consideration and sales while scaling distribution nationally

Campaign Goals

Halo Top was scaling distribution and looking to build awareness and drive trial of the full portfolio of Halo Top flavors sold at national retailers.

Shopkick Solution

Shopkick first built awareness and consideration of the full portfolio of Halo Top flavors through engaging video content, where users earned a small reward for engaging with the video.  Upon completion, shoppers could save the ice cream and be reminded to engage with Halo Top products at their next store visit.

Next, to drive traffic and in-aisle engagement with Halo Top at multiple retailers, Shopkick leveraged proximity messaging to drive to the frozen aisle and intercept with high impact messaging. 

To drive purchase conversion at shelf, Shopkick rewarded shoppers for scanning the product and for uploading a verified receipt. Finally, Shopkick served an in-store consumer research study to all shoppers who had engaged with Halo Top products, in order to collect valuable insights for the Halo Top team.

Results

Shopkick users were highly engaged with Halo Top content and products throughout their entire shopping journey. The video saw a 95% completion rate and drove activity further down the funnel such as in-store engagements and purchases.

The campaign successfully reached a new audience, with 59% of shoppers first becoming aware of Halo Top ice cream through Shopkick, which was more effective than traditional media in driving awareness.

The campaign had a 17% purchase conversion and of those that did not buy, 47% had future purchase intent.

45%

Of video viewers purchased

59%

New buyers

3:1

Sales ROI

Details

Goals

Scale distribution nationally

Drive awareness and consideration

Drive foot traffic to the frozen aisle

Drive sales and conversion

Capture consumer insights

Retailer Distribution

Nationwide

Products Used

Kicks for Video Promo Unit In-Store Scans Purchase Validation Consumer Research Study

Shopkick’s parent company, Trax, secures $640M in series E funding from visionary investors

Posted on by Kick Writers

Today, we’re excited to share that our parent company, Trax, has secured $640 million in a Series E financing round led by SoftBank Vision Fund 2 and technology-focused funds managed by Trax’s existing investor BlackRock, Inc. 

 

Trax acquired Shopkick in 2019 to accelerate its mission to drive the future of retail, where the physical and digital combine to enable the best shopping experiences. Since then, the team has made major strides in enabling brands and retailers to better navigate the new frontier of retail: delighting shoppers and providing actionable insights right at the shelf.

This financing round accelerates Shopkick’s mission to expand our footprint to new audiences and destinations, enabling our partners to reach consumers all throughout their digital and physical day, beyond our core shopping endemic environments. These new opportunities to earn rewards will attract new and diverse audiences, elevate our omnichannel offering and deepen our first-party consumer insights. In the coming years, we’ll continue to focus on growth through new partnerships, new audiences, and expansion into new markets. 

It’s an exciting time in retail, and we are thrilled to continue to chart the future as part of the Trax family. 

Best,

Dave Fisch

CEO, Shopkick

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