Shopkick Insights Blog
The Shopkick Insights Blog shares in‑store engagement and merchandising insights that help CPG brands win the moment of truth at the shelf by educating, inspiring, and rewarding shoppers to drive trial, conversion, and measurable retail impact.
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Improving the customer shopping experience isn’t always about following the brands that provided the best examples of marketing. Sometimes, it can be even more beneficial to learn from those campaigns that didn’t perform quite as well as expected, despite being well-designed.
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Developments in artificial intelligence have led to a greater understanding of the potential of image recognition technology. Industry-wide, businesses are seeing the benefits this type of tech creates from supply chain management to brand growth strategies.
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The right year end marketing ideas can help set a brand up for success going into the new year. As the new year approaches, consumers often look for ways to make positive changes to their lifestyles.
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The ability to use white label branding as a marketing strategy is one which requires the backing of a powerful brand. There’s been an increased interest in these tactics in recent years, as global access to manufacturers, labor, and supplies expanded.