Shopkick Insights Blog

The ability to use white label branding as a marketing strategy is one which requires the backing of a powerful brand. There’s been an increased interest in these tactics in recent years, as global access to manufacturers, labor, and supplies expanded.

There are many ways to launch a new product, but only a few that garner the attention needed to make that launch a success. The failure rate for new products launched on an annual basis hovers around approximately 80%, so CPG brands already have the odds stacked against them.

Walmart’s recent news is a prime example of how technology is changing retail. The retailer filed two patents which indicate they’re working on building a fully immersive online shopping experience.

There are numerous consumer engagement strategies that brands can use to improve sales, though some are more effective in the CPG sector than in others.

When seeking out shopper marketing best practices, the ideal option for both retailers and brands is to look at the successes of those who’ve come before them.