Shopkick Insights Blog

It’s not always easy to connect with consumers at various points on the path-to-purchase, but the most successful companies are exploring ways to drive immediacy and are developing campaigns that encourage overbuying, whether due to demand or desire. Make it your mission for 2020 and beyond: drive incremental sales to your retail store or brand. You won’t regret it.

Entrepreneurship plays a vital role in the American economy, with more than 32.2 million small businesses competing for market share. The digital world has leveled the playing field for startups to compete with household names for brand recognition. But how can a newer brand achieve name recall with consumers when there are so many other companies to choose from?

There are many experiential marketing ideas that can be used in retail but the most effective will be those that engage customers while also increasing brand awareness. By leveraging experiential marketing, you can encourage shoppers to participate in a branded experience worth remembering, sharing, and evangelizing.

In almost every situation, a bad experience deters one from placing themselves in a similar situation in the future; this is especially true in retail. If a customer finds that a particular retail experience causes them an inconvenience, they aren’t likely to return to make a purchase. In fact, 33% of Americans say they’ll consider switching to another brand or retailer after just a single instance of poor service.

A list of “lesser-known brands that consumers should learn about” comes out almost annually. Lists like these prime consumers to be impressed, be in the know, and remember the mentioned brands in the future. If your brand is referred to as “lesser-known” in the early days of its existence, that’s totally fine.