If you’re wondering why customer engagement is so important, consider the fact that 73% of customers expect companies to understand their needs and expectations. Continue reading “Retailers ask: Why is customer engagement so important?”
Category: Customer Loyalty & Rewards
Why your brand should partner with a customer loyalty program app
Loyalty programs are a great way to boost customer retention. Continue reading “Why your brand should partner with a customer loyalty program app”
A buy online pickup in store strategy won’t necessarily stop in-store purchases
According to Business Insider, over 68% of U.S. customers have made multiple “buy online pickup in store” purchases in the past year. Continue reading “A buy online pickup in store strategy won’t necessarily stop in-store purchases”
How to increase consumer engagement with mobile marketing
When exploring how to increase consumer engagement, brands should consider mobile marketing as it presents a unique opportunity to connect with consumers in a meaningful way, wherever they may be. Continue reading “How to increase consumer engagement with mobile marketing”
Utilize these 3 creative ways to increase retail sales both in-store and online
Finding creative ways to increase retail sales can be challenging for brands looking to blur the line between in-store and online purchases. Continue reading “Utilize these 3 creative ways to increase retail sales both in-store and online”
How to structure the retail customer experience to build awareness
The retail industry is currently in a state of transition. Continue reading “How to structure the retail customer experience to build awareness”
5 benefits of multichannel marketing in retail
Today’s shopper isn’t confined to one channel when it comes time to make a purchase. Continue reading “5 benefits of multichannel marketing in retail”
4 ways to improve the in-store customer experience to boost shopper retention
While acquiring new business is important, holding onto existing customers should take precedence. Continue reading “4 ways to improve the in-store customer experience to boost shopper retention”
Learn how personalized marketing can boost customer loyalty and improve sales
While many consumers prefer privacy, they also want to do business with companies that understand them. Continue reading “Learn how personalized marketing can boost customer loyalty and improve sales”
Next best action marketing: How to leverage consumer data to offer relevant products and services
Brands are quickly learning that next best action marketing is one of the most effective ways to leverage consumer data. Continue reading “Next best action marketing: How to leverage consumer data to offer relevant products and services”
5 customer loyalty program ideas that build brand affinity
The best customer loyalty program ideas extend beyond a customer’s superficial reasons for preferring a brand and get down to the heart of the matter. Continue reading “5 customer loyalty program ideas that build brand affinity”
How to increase brand recognition: 3 tips and tricks
The best strategies for increasing brand recognition center on approaching consumers as individuals. Continue reading “How to increase brand recognition: 3 tips and tricks”