According to the National Retail Federation, the economy is in good financial shape, and so are consumers. Continue reading “5 innovative ideas to increase sales in retail stores”
Category: Customer Loyalty & Rewards
3 attributes of the best retail loyalty programs
Attracting customers is often fairly easy for most retailers, but encouraging them to remain loyal and purchase again and again is more of a challenge. Continue reading “3 attributes of the best retail loyalty programs”
CPG brands can increase purchase intention by leveraging mobile
CPG brands have many reasons for wanting shoppers to purchase certain items. Continue reading “CPG brands can increase purchase intention by leveraging mobile”
How to improve customer engagement in retail
Today’s forward-thinking retailers aren’t just focused on attracting or retaining customers. Continue reading “How to improve customer engagement in retail”
The benefits of providing customers with incentives in retail
Offering customer incentives in retail can be a real game-changer for brands. Continue reading “The benefits of providing customers with incentives in retail”
Why customer retention marketing strategies are important for brand loyalty
In pursuit of growth, companies can choose to focus their efforts on new customer acquisition or customer retention marketing strategies. Continue reading “Why customer retention marketing strategies are important for brand loyalty”
Leveraging mobile during the post-purchase experience
Following a purchase, a shopper may feel excited by the newness, hopeful that the decision was the right one, and anxious about receiving the new product if it’s coming by mail. Continue reading “Leveraging mobile during the post-purchase experience”
How to improve the in-store experience with mobile technology
The customer’s in-store experience will continue to remain relevant as long as physical shops exist. Continue reading “How to improve the in-store experience with mobile technology”
How to develop the best customer acquisition strategy for your brand
Studies have found that the cost of new customer acquisition has the potential to be five times greater than customer retention. Continue reading “How to develop the best customer acquisition strategy for your brand”
Black Friday marketing ideas: How to retain customers after the sales end
While many may lament the idea of ultimate shopping deal days like Prime Day, Cyber Monday, or Black Friday, shoppers still mobilize and purchase in droves during these special events. Continue reading “Black Friday marketing ideas: How to retain customers after the sales end”
3 in-app advertising trends that are shaping digital retail marketing
Consumers spend an estimated three hours per day on their mobile devices, which makes following in-app advertising trends crucial to marketers who want to reach them. Continue reading “3 in-app advertising trends that are shaping digital retail marketing”
How implementing a digital customer experience strategy could boost online sales
Having a robust digital customer experience strategy is crucial to keeping up with consumer expectations. Continue reading “How implementing a digital customer experience strategy could boost online sales”