Artificial intelligence is being used by marketers in new ways and strengthening customer engagement is one of them. Continue reading “How AI is reshaping customer engagement”
Category: Customer Loyalty & Rewards
Why CPG brands should explore creative ways to attract customers
When it comes to creative ways to attract customers, CPG brands should consider how mobile apps can improve their business models. Continue reading “Why CPG brands should explore creative ways to attract customers”
Customer retention marketing: 3 ways to maintain customer loyalty
In our customer-centered economy, where competitors would gladly engage with those your business has overlooked, customer retention is more important than ever before. Continue reading “Customer retention marketing: 3 ways to maintain customer loyalty”
5 Foundations for Inspiring Loyalty From the Modern Consumer
The way that consumers shop has changed significantly over the past decade, but many brands and retailers have failed to create loyalty programs that evolve with the CPG landscape and its savvy consumers. In fact, more than half of the customers that signed up for loyalty programs aren’t even using them. Continue reading “5 Foundations for Inspiring Loyalty From the Modern Consumer”
Leveraging mobile technology to guide the consumer decision-making process
The consumer decision-making process is a series of steps that guides consumers from discovering a need to fulfilling it and evaluating their purchase. Continue reading “Leveraging mobile technology to guide the consumer decision-making process”
3 innovative customer engagement ideas and when to use them
The most innovative customer engagement ideas don’t just drive consumers to buy; they encourage spontaneous brand recognition which can inspire loyalty. Continue reading “3 innovative customer engagement ideas and when to use them”
BOPIS retail: How brands can benefit from this new shopping trend
The only thing better than confirming a customer’s intent to buy is actually winning a sale, and retailers must be ready to accommodate new buying habits. Continue reading “BOPIS retail: How brands can benefit from this new shopping trend”
How to achieve top-of-mind awareness on the path to purchase with virtual greetings
If you’re wondering how to achieve top of mind awareness for your brand, one of the keys is to reach consumers right before they’re about to shop. Continue reading “How to achieve top-of-mind awareness on the path to purchase with virtual greetings”
Why your brand needs an integrated marketing campaign
There’s more than one way to reach a consumer, and in an over-saturated media landscape, that’s a good thing. Continue reading “Why your brand needs an integrated marketing campaign”
3 ways to boost customer engagement on the path to purchase
There are several steps along the path to purchase where brands can leverage ways to boost customer engagement and increase sales. Continue reading “3 ways to boost customer engagement on the path to purchase”
AI marketing: How machine learning is improving ad personalization
AI marketing, or the process of using artificial intelligence to deliver marketing messages, allows brands to target content and increase their advertising ROI. Continue reading “AI marketing: How machine learning is improving ad personalization”
From shoppers to buyers: How to increase conversion in retail stores
Increasing the conversion rate in retail is often a significant challenge for CPG brands who have little control over the physical layout of stores. Continue reading “From shoppers to buyers: How to increase conversion in retail stores”