Proximity Marketing

Discover how proximity marketing benefits positively impact your strategy

b2b, Proximity Marketing, Retail / By FPSEditor

The majority of shoppers (82%) make their purchasing decisions while in-store, typically after seeing, holding, and interacting with the product. Retailers need to find a way to reach customers at this pinnacle moment when they’re weighing their options. Store associates have been one of the only effective ways for retailers to influence the decision-making process …

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How proximity-sensing advertising drives brand engagement

b2b, Brand Affinity, Brand Awareness, Proximity Marketing / By FPSEditor

For many marketers, it’s not so much a question of if they should focus on brand engagement, but rather how they should best go about doing so.

Strategies for proximity marketing that drive the customer journey

b2b, Full Funnel Marketing, Omnichannel, Proximity Marketing / By FPSEditor

The customer journey is composed of the five key shifts a prospective buyer experiences on the path to purchase:

These 3 retail mobile app trends will drive ROI in 2021

b2b, Omnichannel, Proximity Marketing, Research, Retail / By FPSEditor

Mobile apps are among the most effective retail marketing strategies today.

Top proximity marketing trends for 2021

b2b, Proximity Marketing, Research / By FPSEditor

Proximity marketing is expected to grow at a compound annual growth rate (CAGR) of 1.6% through 2021, expanding well beyond retail applications to benefit other businesses such as gas stations, restaurants, movie theaters, and hotels.

Leveraging beacon mobile marketing technology to increase awareness and sales

b2b, Brand Awareness, Marketing, Omnichannel, Proximity Marketing, Research, Retail / By FPSEditor

Beacon mobile marketing debuted in 2013 when Apple announced iBeacon technology would be part of their iOS 7 software at the World Wide Developer Conference.

Mobile shopper marketing: How to reach shoppers on-the-go

b2b, Brand Awareness, Full Funnel Marketing, Marketing, Omnichannel, Proximity Marketing / By FPSEditor

Today’s consumers are no longer confined to sitting at home on a desktop computer when conducting research.

Market share 101: How to gain market share in retail

b2b, Brand Awareness, Full Funnel Marketing, Market Share, Marketing, New Customer Acquisition, Omnichannel, Proximity Marketing, Research, Retail / By FPSEditor

Are you wondering how to gain market share in retail and build a successful retail empire?

A new normal: Preparing for changes in consumer behavior post-COVID-19

b2b, Brand Affinity, COVID-19, eCommerce, Full Funnel Marketing, Marketing, Omnichannel, Proximity Marketing, Research, Retail / By FPSEditor

Consumption habits have been deeply disrupted by the emergence of COVID-19, leaving shoppers and retailers with much uncertainty about the path ahead.

Shopper marketing: How mobile technology is transforming shopper engagement

b2b, Brand Affinity, Brand Awareness, CPG, Customer Loyalty & Rewards, Marketing, New Customer Acquisition, Omnichannel, Proximity Marketing, Retail / By FPSEditor

Shopper marketing is a broad term defined as last-minute efforts to influence a shopper’s behavior at the point of purchase.

Proximity Marketing

Discover how proximity marketing benefits positively impact your strategy

How proximity-sensing advertising drives brand engagement

Strategies for proximity marketing that drive the customer journey

These 3 retail mobile app trends will drive ROI in 2021

Top proximity marketing trends for 2021

Leveraging beacon mobile marketing technology to increase awareness and sales

Mobile shopper marketing: How to reach shoppers on-the-go

A new normal: Preparing for changes in consumer behavior post-COVID-19

Shopper marketing: How mobile technology is transforming shopper engagement

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