The top 3 fast food marketing strategies for 2018
This year, the most effective fast food marketing strategies have relied heavily on technology to meet customer demand.
QSR
Understanding millennial spending habits as a QSR marketing professional
When it comes to millennial spending habits, quick service restaurants (QSR) are in a strong position. Millennials are more willing than other generations to eat out, with 79% reporting they regularly spend money eating at restaurants. As such, their habits are influencing how QSRs market their offerings. QSR marketing professionals need to understand millennials’ unique …
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App-based fast food advertising: Is the ROI worth the cost?
Fast food advertising is competitive, and not just for converting customers: Given the sea of competition, it can be a challenge just to get your advertisement viewed by consumers in the first place. Nearly $1.5 billion was invested in fast food advertising in 2016, and that number is steadily growing. Many marketers in the industry …
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The fast food advertising statistics every QSR marketing manager must know
The quick service restaurants (QSR) industry used to be one we thought of as tech-proof.
The fast food industry growth statistics that should shape your advertising strategies
Fast food is a high growth industry. Currently, the US market for fast food is worth about $200 billion and nearly half of all consumers get take out or fast food at least once a week.
The QSR marketing strategies with the greatest potential ROI
When it comes to QSR marketing strategies, the best potential return on investment can be achieved by reaching consumers at the right moment.
Fast food advertising budgets: How your QSR brand can compete for less
Fast food is one of the most highly advertised consumer-facing markets in the world. Recent figures indicate that $4.6 billion is spent on fast food advertising annually in the US alone. The reasons behind why this segment advertises so heavily are high competition coupled with a limited window of opportunity. Consumers make fast food decisions …
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QSR customer experience: How mobile apps are enhancing restaurant visits
A positive, memorable QSR customer experience can turn a casual visitor into a restaurant regular. However, QSR companies are challenged with the limited time they have to spend with their customers. The focus of the visit is a fast, convenient meal, but the in-restaurant experience is what will either drive them to return or to …
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Proximity marketing: Best practices for QSR companies
Proximity marketing is a powerful but complicated process for new and established quick service restaurants alike.
QSR Mobile Advertising: A Proven Strategy for the Digital Marketing Age
In the quick-service industry, your brand must live up to its name when it comes to marketing by focusing on being in the moment with your customers.