6 effective Cyber Monday tips for retailers
The holiday spirit remains strong year after year despite the global hardships experienced in 2020. During times of great stress and uncertainty, familiar traditions are a comforting refuge.
Halloween Lives On: Americans Hit the Stores this Spooky Season
Shopkick survey finds big box will win shoppers’ dollars; majority of parents will allow their children to trick-or-treat this year Whether it be decorating the house, carving pumpkins, watching seasonal favorites, or handing out candy
Back to school marketing: COVID-19’s impact on your omnichannel strategy
During a regular season, back-to-school spending tends to taper off in September.
Customer retention in retail: How to maintain customers in a recession
When the economy takes a hit and shopping habits are consequently disrupted, retailers will rely more than ever on their most loyal shopping base.
How to improve your brand awareness campaign with mobile marketing
Mobile shoppers have proven to be a valuable market both online and offline.
3 proven retail marketing campaign ideas that are exceptionally effective
Marketing departments are always seeking out the most effective uses of their budgets. The overwhelming list of different strategies and tactics can leave creative teams befuddled as to where their dollars are best spent. How do you decide which ones to proceed with?
Understanding the importance of personalization in online retail
Consumers know there is fierce competition for their dollars, so why shouldn’t brands and retailers cater to their preferences and needs?
Discover the 3 benefits of mobile marketing in retail
Retailers have countless tools at their disposal and numerous opportunities to get their names in front of consumers, ultimately to drive brand loyalty and affinity. However, with finite dollars in any advertising budget, it is important to allocate your money to the most strategic, effective mediums.
‘Tis the Season: Consumers Will Turn Online to Holiday Shop During the Pandemic
Shopkick survey finds majority of holiday shoppers will make more online purchases than usual, but many plan to host normal holiday gatherings. While 2020 has been a year full of change, one familiar feeling is
Why brands should leverage incentive-based marketing strategies
Customer incentives are rewards offered by brands in exchange for the completion of brand-building behaviors.
Market share 101: How to gain market share in retail
Are you wondering how to gain market share in retail and build a successful retail empire?