5 best practices for brand storytelling on social media
There are many benefits CPG companies can enjoy through brand storytelling on social media. This method of marketing uses commercials and messages to create a narrative arc which keeps individuals invested.
How to create an immersive retail experience
A shopping mall is a place where people can visit even to window shop and still end up enjoying the experience.
How AI is reshaping customer engagement
Artificial intelligence is being used by marketers in new ways and strengthening customer engagement is one of them.
Why CPG brands should explore creative ways to attract customers
When it comes to creative ways to attract customers, CPG brands should consider how mobile apps can improve their business models.
A marketer’s guide to programmatic advertising
There is no single answer to how programmatic advertising works. This type of advertising is a broad category that all marketers must learn, but its technical details and platform options vary widely.
3 types of product positioning strategies and how to best leverage them
As gaining shelf space becomes more competitive for brands, marketers should be looking into leveraging one of the various types of product positioning strategies.
Customer retention marketing: 3 ways to maintain customer loyalty
In our customer-centered economy, where competitors would gladly engage with those your business has overlooked, customer retention is more important than ever before.
What to include in your product awareness campaign
The elements of a product awareness campaign should tie in the what, where, and when of a new product release.
How to increase sales without lowering price
There’s nothing wrong with offering a deal on your product; especially since shoppers are always on the hunt for a bargain.
5 Foundations for Inspiring Loyalty From the Modern Consumer
The way that consumers shop has changed significantly over the past decade, but many brands and retailers have failed to create loyalty programs that evolve with the CPG landscape and its savvy consumers. In fact,
Extended reach: 3 effective mobile marketing strategies
CPG brands must be able to effectively utilize mobile marketing strategies to connect with consumers in the store and online.