2018 trends from Shopkick’s CEO
As 2018 kicks off, Shopkick CEO Bill Demas shares his thoughts on what brands and retailers need to prepare for this year.
Mobile video advertising: Best practices for CPG brands
Video is among the most popular and highly-convertible mediums for mobile advertising.
The QSR marketing strategies with the greatest potential ROI
When it comes to QSR marketing strategies, the best potential return on investment can be achieved by reaching consumers at the right moment.
How to create brand awareness—and excitement—for new products
A new product launch is an exciting, but also nerve-inducing, event for any CPG brand. You’ve done market research and held focus groups—and you believe that you have a product that will resonate with consumers.
The 3 new CPG marketing trends that brands must know
CPG marketing is in the midst of a paradigm shift. In the past, many CPG brands focused on partnering with retailers to gain market share, rather than reaching out to consumers directly. However, as web
Fast food advertising budgets: How your QSR brand can compete for less
Fast food is one of the most highly advertised consumer-facing markets in the world. Recent figures indicate that $4.6 billion is spent on fast food advertising annually in the US alone. The reasons behind why
Modern customer relationship building strategies for the digital shopper
Customer relationship building strategies are one of the cornerstones of marketing to help increase brand awareness, build market share and growth, and improve overall product perception. Many companies are seeking ways to leverage expansions in
Brand awareness marketing strategies with proven ROIs
Brand awareness is the first step in growing market share for a CPG brand. When consumers are aware of a brand, they’re more likely to give it a try and possibly become a regular user.
Retail consumer apps: How to engage in-store shoppers on mobile devices
Many retailers view mobile apps only as an expansion of their online shopping space, and not as a route to in-store sales. This is a mistake. By their very nature, consumers use apps while on
Why market share is important for growth: A guide for CPG brands
When you’re green, you grow; when you’re ripe, you rot. This well-known adage speaks to the marketing concept that the only way a company can survive is through continuous growth. There is no standing in
The Best Customer Engagement Strategies in Retail for CPG Brands
The Best Customer Engagement Strategies in Retail for CPG Brands Many CPG brands, new and established, struggle with standing out on a retailer’s shelves. The CPG industry is going through a rapid growth phase and