After More Than a Year of Zoom Holidays, Americans Will Gather to Celebrate Mother’s Day
Shopkick survey finds most Americans plan to celebrate Mom in person and shop in-store for gifts this year This Mother’s Day, the majority of Americans are ready to celebrate Mom in person after a year
Shopkick’s parent company, Trax, secures $640M in series E funding from visionary investors
Today, we’re excited to share that our parent company, Trax, has secured $640 million in a Series E financing round led by SoftBank Vision Fund 2 and technology-focused funds managed by Trax’s existing investor BlackRock,
Best Strategies For Customer Loyalty In Retail
Any retailer knows that building brand loyalty is key to achieving business success: not only do you have to hold on to existing customers, you also have to attract new ones. And because it costs
Most Americans Say Pandemic Has Made Them More Conscious Consumers
New Shopkick survey compares consumer behavior, concerns, and spending habits over the past 12 months
Super Bowl Ads Fell Short on Influencing Purchase Decisions
Shopkick survey uncovers why consumers were not swayed to spend, and which brands came out on top Brands may have dished out upwards of $5 million each to place an ad during this year’s Super
Product launch best practices that capture your target market
Even with a great product and a known brand, every product launch poses uncertainties. About 10,000 new products debut every year in the CPG industry alone, and within two years, 85% of these items are
Despite Vaccinations, Americans Still Expect Safety Precautions When Shopping In-store
Shopkick survey uncovers consumer sentiment toward COVID-19 vaccines and how it will impact current shopping habits For some, widespread vaccinations offer a glimmer of hope that life will soon return to normal. However, with many
Touchdown in Lockdown: How Americans Plan to Celebrate the Super Bowl
Shopkick survey finds that for most consumers, safe viewing parties matter, brand names do not
Surging COVID Cases Means Stocked Pantries: Consumers Stockpiling More Now Than in March
Shopkick survey finds rising concerns about COVID are leading to empty store shelves as consumers revert to stocking up
2021 Shopping Outlook: Most Consumers Say the Pandemic has Changed Their Shopping Habits Forever
Shopkick survey finds Gen Z is most optimistic about the new year
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