How to Build an Effective Video Marketing Strategy
The benefits of video marketing are best reflected in the explosive popularity of video-first social media apps like TikTok and Instagram Reels. These apps emphasize authentically created, short-form videos that allow anyone to promote brands
Solutions to Mobile Marketing Challenges
Mobile marketing is more important for today’s businesses than ever before. According to a recent survey, consumers spend 70% of their total digital media time on smartphones. For advertisers, of course, such figures haven’t gone
How Brands are Getting Customers Back to Physical Stores
Last year, the coronavirus had a devastating effect on traditional retail. As shoppers rapidly shifted to e-commerce, foot traffic dropped in physical stores as much as 82.6% in the months following the pandemic. This year,
LGBTQ+ Consumers Look for Genuine Brand Support That Outlasts Pride Month
As preferences shift, many are looking for long-term action past pride month Every Pride Month, there are conversations about how to do things the right way—avoiding mistakes and inauthentic gestures. To better understand how brands
3 Pillars of Successful Retail Marketing Strategies
Retail strategy implies long-term initiatives that shape the company’s vision in a significant way. Volatility makes planning anything but easy. For example, the novel Coronavirus threw a wrench into the works, turning our lifestyles upside
83 Percent of Americans are Tightening Budgets Due to Threat of Continued Inflation
54 percent of consumers are very concerned about the risk of continued inflation; 86 percent report experiencing price increases on everyday goods As the U.S. economy picks back up, the Labor Department reported in April
After More Than a Year of Zoom Holidays, Americans Will Gather to Celebrate Mother’s Day
Shopkick survey finds most Americans plan to celebrate Mom in person and shop in-store for gifts this year This Mother’s Day, the majority of Americans are ready to celebrate Mom in person after a year
Shopkick’s parent company, Trax, secures $640M in series E funding from visionary investors
Today, we’re excited to share that our parent company, Trax, has secured $640 million in a Series E financing round led by SoftBank Vision Fund 2 and technology-focused funds managed by Trax’s existing investor BlackRock,
Best Strategies For Customer Loyalty In Retail
Any retailer knows that building brand loyalty is key to achieving business success: not only do you have to hold on to existing customers, you also have to attract new ones. And because it costs
Most Americans Say Pandemic Has Made Them More Conscious Consumers
New Shopkick survey compares consumer behavior, concerns, and spending habits over the past 12 months
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