Supply Chain Disruptions: Holiday Shoppers Already Experiencing Product Shortages and Delays
Rising shipping costs impacting consumers’ holiday shopping decisions Holiday shopping is in full swing, and many Americans (40 percent) have already started checking gifts off their lists. But according to recent data by Shopkick, a
2021 Holiday Expectations Study
As the winter holidays inch closer, Americans are already starting to think about how they will approach the biggest shopping season of the year, especially after many of last year’s celebrations were put on hold. To
CPG Industry Challenges 2021
The global pandemic has had a double-sided impact on the consumer packaged goods (CPG) industry. On the one hand, stay-at-home lockdown orders spurred incredible demand for several categories of consumer goods. According to a recent
How to Build an Effective Video Marketing Strategy
The benefits of video marketing are best reflected in the explosive popularity of video-first social media apps like TikTok and Instagram Reels. These apps emphasize authentically created, short-form videos that allow anyone to promote brands
Solutions to Mobile Marketing Challenges
Mobile marketing is more important for today’s businesses than ever before. According to a recent survey, consumers spend 70% of their total digital media time on smartphones. For advertisers, of course, such figures haven’t gone
How Brands are Getting Customers Back to Physical Stores
Last year, the coronavirus had a devastating effect on traditional retail. As shoppers rapidly shifted to e-commerce, foot traffic dropped in physical stores as much as 82.6% in the months following the pandemic. This year,
LGBTQ+ Consumers Look for Genuine Brand Support That Outlasts Pride Month
As preferences shift, many are looking for long-term action past pride month Every Pride Month, there are conversations about how to do things the right way—avoiding mistakes and inauthentic gestures. To better understand how brands
3 Pillars of Successful Retail Marketing Strategies
Retail strategy implies long-term initiatives that shape the company’s vision in a significant way. Volatility makes planning anything but easy. For example, the novel Coronavirus threw a wrench into the works, turning our lifestyles upside
83 Percent of Americans are Tightening Budgets Due to Threat of Continued Inflation
54 percent of consumers are very concerned about the risk of continued inflation; 86 percent report experiencing price increases on everyday goods As the U.S. economy picks back up, the Labor Department reported in April
After More Than a Year of Zoom Holidays, Americans Will Gather to Celebrate Mother’s Day
Shopkick survey finds most Americans plan to celebrate Mom in person and shop in-store for gifts this year This Mother’s Day, the majority of Americans are ready to celebrate Mom in person after a year
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