In-store marketing effectiveness: 4 proven case studies
This holistic customer experience is guaranteed to leave shoppers feeling satisfied and well cared for. Shopkick has the ability to deliver that same in-store marketing effectiveness in one convenient app, and partner with virtually any CPG brand or retailer.
CPG brand marketing: Building a brand identity that fosters loyalty
The CPG industry has seen a number of dramatic shifts over the past decade, with the digitization of many aspects of daily life and the rise of high-quality, private label brands.
How customer expectations in retail are changing amid the pandemic
Although the coronavirus’ presence will likely diminish over time, its impact on the retail space and beyond could have everlasting effects.
How showrooming in retail increases product interaction and leads to sales
Showrooming in retail describes the process in which a consumer looks at a product in the store and then purchases it online, oftentimes at a lower price point.
3 effective digital marketing strategies to increase brand awareness
Digital marketing is an effective way to drive and increase brand awareness—for many reasons. By implementing digital marketing strategies to increase brand awareness, brands and retailers.
Top of mind awareness: leveraging mobile on the path to purchase
Brands that have earned high top-of-mind awareness gobble up market share effortlessly.
The top 3 benefits of omnichannel marketing
When brands and retailers leverage an omnichannel marketing strategy to create a seamless retail experience for consumers, the benefits are significant—especially with consumer expectations rising.
Customer loyalty app: 3 most important qualities when rewarding loyalty
Mobile customer loyalty apps were introduced as a basic solution to the overstuffed wallet or the keyring with dozens of store loyalty cards attached. Over the years, mobile apps have evolved to become fun, interactive forms of entertainment that still reward loyalty but also allow consumers the opportunity to engage with the brands they love on a deeper level.
Americans’ Shopping Concerns Around COVID-19 Are Subsiding
More than half of consumers report shopping in-store multiple times per week
Reaching a new audience: How to build customer loyalty in retail
By now we are all painfully aware of the cost difference between acquiring a new customer and keeping an existing one.
How CPG brands can benefit from an incentive-based marketing approach
Consumer packaged goods (CPG) sit on shelves amid hundreds (or even thousands) of other products.