Why Shopkick should be a part of your CPG marketing strategy
It can be a challenge to stand out in a crowded supermarket aisle.
3 attributes of the best retail loyalty programs
Attracting customers is often fairly easy for most retailers, but encouraging them to remain loyal and purchase again and again is more of a challenge.
CPG brands can increase purchase intention by leveraging mobile
CPG brands have many reasons for wanting shoppers to purchase certain items.
Analyzing the effectiveness of location based marketing
The way gurus talk about location-based marketing, it sounds like the panacea for the retail industry as we know it. And it might be—with geofencing, beacons, proximity marketing apps, and augmented location data, we have the potential to target customers more specifically than ever before, in the very locations where they’re likely to be most receptive. Location-based marketing seems like selling umbrellas in Times Square during a rainstorm.
3 ways to provide a seamless omnichannel retail experience
The future of retail is in creating a seamless omnichannel retail experience.
10 tactics retailers are using to increase foot traffic
With the convenience that online shopping has provided for consumers, many retailers are left wondering if they should be expending more effort to increase foot traffic in the coming years.
Learn how to shorten the consumer path to purchase with mobile
The consumer path to purchase is an important consideration for any retailer looking to reduce marketing costs, improve conversions, lower churn rates, and increase the bottom line.
How to leverage experiential marketing to keep consumers engaged
Experiential marketing is more than an industry buzzword. It’s quickly becoming the way marketers build brand loyalty.
How retailers are using these 8 innovative shopping experiences to boost consumer engagement
Some people say the retail industry is in crisis. They point to stores closing, sales dropping, and customers who are trading in their loyalty for the convenience of an online shopping cart. Others see things differently. Retailers are facing significant challenges—but these challenges are better seen as catalysts for unprecedented innovation.
How to improve customer engagement in retail
Today’s forward-thinking retailers aren’t just focused on attracting or retaining customers.
eBook: 6 Trends Dominating This Year’s Holiday Shopping Season
The holiday shopping season, a time in which consumers plan to out-spend every other spending event throughout the year, is fast approaching. In order to find out how, when, and where consumers plan to shop