Retail tips: What makes a customer’s shopping experience seamless?
The vast majority of shoppers move across channels on the path to purchase. They may move from your website to a mobile app and into your brick-and-mortar store all in one shopping trip—and they expect that experience to be smooth and without frustration. After making a purchase, they may seek support by phone, email, chat, or in-store.
Retail tips: What makes a customer’s shopping experience seamless? Read More »