Customer incentives are rewards offered by brands in exchange for the completion of brand-building behaviors.
Apu Battan is the VP of User Growth at Shopkick.
Apu is first and foremost an analytics leader, with close to 15 years of experience in helping to make decisions through the objective lens of data. Apu has always been a strong advocate for Shopkick’s most valuable customer — the user. He is passionate about acquiring the right users for our business, delighting them with the best product experience, and growing them into loyal, high-value users in the long term. Prior to Shopkick, Apu served as an Analytics Leader at Intuit for close to six years, and at Netflix, Electronic Arts, and Microsoft before that.
Apu holds a bachelor’s degree in mechanical engineering from Birla Institute of Technology and Science, and a master’s degree in integrated manufacturing and systems engineering from North Carolina State University, Raleigh.