Shifting to digital: How to gain customer trust online
With an oversaturated market, it’s important for businesses to differentiate themselves and compel consumers to shop with them.
Full Funnel Marketing
Secrets of the path to purchase that drive consumer behavior—and sales
How does a consumer move from complete unawareness to the recognition of need, choice of product, and decision of a particular brand? Marketers have pondered this question since the dawn of advertising. The classic sales funnel was once a useful model for understanding the process, breaking it all down to: Awareness, Interest, Decision, and Action. …
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Strategies for proximity marketing that drive the customer journey
The customer journey is composed of the five key shifts a prospective buyer experiences on the path to purchase:
Mobile shopper marketing: How to reach shoppers on-the-go
Today’s consumers are no longer confined to sitting at home on a desktop computer when conducting research.
How to improve your brand awareness campaign with mobile marketing
Mobile shoppers have proven to be a valuable market both online and offline.
Understanding the importance of personalization in online retail
Consumers know there is fierce competition for their dollars, so why shouldn’t brands and retailers cater to their preferences and needs?
Why brands should leverage incentive-based marketing strategies
Customer incentives are rewards offered by brands in exchange for the completion of brand-building behaviors.
Market share 101: How to gain market share in retail
Are you wondering how to gain market share in retail and build a successful retail empire?
A new normal: Preparing for changes in consumer behavior post-COVID-19
Consumption habits have been deeply disrupted by the emergence of COVID-19, leaving shoppers and retailers with much uncertainty about the path ahead.
Retail post-pandemic: How retailers can solidify customer trust in-store now
Transparency and openness are at the heart of any trust-based relationship, and customer relationships are no different.