Expanding the target market for retail stores with interactive technology
The target market for retail stores is naturally tech-savvy, with 6 in 10 shoppers using a smartphone to look up information while in-store.
Market Share
How to improve your brand awareness campaign with mobile marketing
Mobile shoppers have proven to be a valuable market both online and offline.
Understanding the importance of personalization in online retail
Consumers know there is fierce competition for their dollars, so why shouldn’t brands and retailers cater to their preferences and needs?
Why brands should leverage incentive-based marketing strategies
Customer incentives are rewards offered by brands in exchange for the completion of brand-building behaviors.
Market share 101: How to gain market share in retail
Are you wondering how to gain market share in retail and build a successful retail empire?
How to increase market share in retail with mobile marketing
Increasing market share can happen in one of two ways—either brands and retailers are “stealing” business from competitors or creating a new demand to increase the market along with share.
Learn how to increase sales in the grocery store
With increasing competition from home delivery meal kits and online grocers, brands are wondering how to increase sales in grocery stores.
How Can Retailers Compete with Amazon?
Amazon has risen to become the top eCommerce platform over the past 25 years.
In store visibility: How CPG brands can compete in a crowded market
In the past, retail competition consisted of legacy brands battling it out for in-store visibility—Coke vs. Pepsi, Kraft vs. Heinz, Kellogg’s vs. General Mills.
BOPIS retail: How brands can benefit from this new shopping trend
The only thing better than confirming a customer’s intent to buy is actually winning a sale, and retailers must be ready to accommodate new buying habits.