The target market for retail stores is naturally tech-savvy, with 6 in 10 shoppers using a smartphone to look up information while in-store. Continue reading “Expanding the target market for retail stores with interactive technology”
Category: Market Share
How to improve your brand awareness campaign with mobile marketing
Mobile shoppers have proven to be a valuable market both online and offline. Continue reading “How to improve your brand awareness campaign with mobile marketing”
Understanding the importance of personalization in online retail
Consumers know there is fierce competition for their dollars, so why shouldn’t brands and retailers cater to their preferences and needs?
Continue reading “Understanding the importance of personalization in online retail”
Why brands should leverage incentive-based marketing strategies
Customer incentives are rewards offered by brands in exchange for the completion of brand-building behaviors. Continue reading “Why brands should leverage incentive-based marketing strategies”
Market share 101: How to gain market share in retail
Are you wondering how to gain market share in retail and build a successful retail empire? Continue reading “Market share 101: How to gain market share in retail”
How to increase market share in retail with mobile marketing
Increasing market share can happen in one of two ways—either brands and retailers are “stealing” business from competitors or creating a new demand to increase the market along with share. Continue reading “How to increase market share in retail with mobile marketing”
Learn how to increase sales in the grocery store
With increasing competition from home delivery meal kits and online grocers, brands are wondering how to increase sales in grocery stores. Continue reading “Learn how to increase sales in the grocery store”
How Can Retailers Compete with Amazon?
Amazon has risen to become the top eCommerce platform over the past 25 years. Continue reading “How Can Retailers Compete with Amazon?”
In store visibility: How CPG brands can compete in a crowded market
In the past, retail competition consisted of legacy brands battling it out for in-store visibility—Coke vs. Pepsi, Kraft vs. Heinz, Kellogg’s vs. General Mills. Continue reading “In store visibility: How CPG brands can compete in a crowded market”
BOPIS retail: How brands can benefit from this new shopping trend
The only thing better than confirming a customer’s intent to buy is actually winning a sale, and retailers must be ready to accommodate new buying habits. Continue reading “BOPIS retail: How brands can benefit from this new shopping trend”
Three effective marketing strategies to attract customers
An effective marketing strategy to attract customers is something that is necessary in every industry, from CPG brands to restaurants to major retailers. Continue reading “Three effective marketing strategies to attract customers”
When marketing to millennials, turn to apps
Marketing to millennials requires focusing on mobile app marketing strategies, as mobile is where the millennial audience gathers. Continue reading “When marketing to millennials, turn to apps”