Expanding the target market for retail stores with interactive technology
The target market for retail stores is naturally tech-savvy, with 6 in 10 shoppers using a smartphone to look up information while in-store.
The target market for retail stores is naturally tech-savvy, with 6 in 10 shoppers using a smartphone to look up information while in-store.
Mobile shoppers have proven to be a valuable market both online and offline.
Consumers know there is fierce competition for their dollars, so why shouldn’t brands and retailers cater to their preferences and needs?
Customer incentives are rewards offered by brands in exchange for the completion of brand-building behaviors.
Are you wondering how to gain market share in retail and build a successful retail empire?
Increasing market share can happen in one of two ways—either brands and retailers are “stealing” business from competitors or creating a new demand to increase the market along with share.
With increasing competition from home delivery meal kits and online grocers, brands are wondering how to increase sales in grocery stores.
Amazon has risen to become the top eCommerce platform over the past 25 years.
In the past, retail competition consisted of legacy brands battling it out for in-store visibility—Coke vs. Pepsi, Kraft vs. Heinz, Kellogg’s vs. General Mills.
The only thing better than confirming a customer’s intent to buy is actually winning a sale, and retailers must be ready to accommodate new buying habits.