Expanding the target market for retail stores with interactive technology
The target market for retail stores is naturally tech-savvy, with 6 in 10 shoppers using a smartphone to look up information while in-store.
New Customer Acquisition
Back to school marketing: COVID-19’s impact on your omnichannel strategy
During a regular season, back-to-school spending tends to taper off in September.
How to improve your brand awareness campaign with mobile marketing
Mobile shoppers have proven to be a valuable market both online and offline.
Understanding the importance of personalization in online retail
Consumers know there is fierce competition for their dollars, so why shouldn’t brands and retailers cater to their preferences and needs?
Why brands should leverage incentive-based marketing strategies
Customer incentives are rewards offered by brands in exchange for the completion of brand-building behaviors.
Market share 101: How to gain market share in retail
Are you wondering how to gain market share in retail and build a successful retail empire?
Mobile: The most effective in-store marketing channel
In-store marketing is relatively affordable when compared to other forms of advertising like billboard ads and TV spots.
4 tips to improve your mobile app marketing strategy
The need for a strong mobile app marketing strategy resonates truer now more than ever.
Shopper marketing: How mobile technology is transforming shopper engagement
Shopper marketing is a broad term defined as last-minute efforts to influence a shopper’s behavior at the point of purchase.
How to personalize the digital customer journey
Brands and retailers know how critical it is to put the customer first and offer some level of personalization.