Top 5 Thanksgiving Hacks to Make Hosting Fun and Easy

When we think about Thanksgiving, family favorite recipes and visions of loved ones gathered together immediately comes to mind. During a year when we have spent more time apart from family and friends than ever before, a holiday spent (safely!) together sounds like an absolute delight. 

Even though Thanksgiving is one of the most joyful holidays, there’s also an element of stress for the host. So, if you’re planning to host your first Thanksgiving or your fiftieth, keep reading! We’re sharing our own list of 5 tips and tricks to make this year’s hosting duties a breeze.

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1. The Early Shopper Always Wins: 

This year, Thanksgiving is on Thursday, November 26. You’re likely thinking you have plenty of time to shop – and you do! But, why wait until the week of Thanksgiving when grocery stores will be packed to purchase everything you need? Instead, start adding nonperishables and paper products (more on this below) to your pantry, especially if items are on sale. As the holiday approaches, you will only have items like turkey, vegetables, and any fruit still on your list.

Top 5 Thanksgiving Hacks to Make Hosting Fun and Easy | www.shopkick.com

2. “I’m attracted to pie.”

We’ve all heard that homemade recipes are the best recipes, but Lorelai Gilmore wouldn’t knock pre-made pie and neither should you! Consider picking up a pre-made pie or use pre-made pie crust for your pumpkin pie recipe. By purchasing pre-made where you can, you can still add a homemade twist. The difference is the time needed will be far less and will feel much more doable.

Top 5 Thanksgiving Hacks to Make Hosting Fun and Easy | www.shopkick.com

3. Warm it Up: 

Most Thanksgiving dishes require differing temperatures and timelines for cooking, so warming settings will prove helpful. Consider using slow cookers to keep dishes, like mashed potatoes, stored and warm. You can also use thermoses to keep gravy warm, and you can always warm things up in the microwave.

Top 5 Thanksgiving Hacks to Make Hosting Fun and Easy | www.shopkick.com

4. Dress Down Your Code: 

If ever there was a year for a casual dress code, 2020 is the year! While we do suggest wearing something other than your daytime pajamas, encouraging your family and friends to arrive in clothes they feel comfortable wearing will create a more relaxed atmosphere. This year, the focus is truly on spending time together.

Top 5 Thanksgiving Hacks to Make Hosting Fun and Easy | www.shopkick.com

5. Make Cleanup a Breeze

Holidays are typically when we all like to use the “good china”, but why? On holidays, we’re joined by more people than those who typically sit around our tables on an everyday basis. That means more cleanup! To make cleanup a breeze, opt for paper products for everything from plates and napkins to silverware and cups. The added bonus of paper products this year is you won’t be washing used items (a great added safety layer during Covid). 

Do you have any Thanksgiving hacks to add to our list? Join the conversation with us and our community on Facebook!

Leading Off-Price Department Store

A leading off-price department store partnered with Shopkick to drive foot traffic at a positive incremental profit

Campaign Goals

A leading off-price department store was looking for an innovative way to drive incremental foot traffic and increase sales. They were focused on both winning new customers and strengthening loyalty and shopping frequency amongst existing customers.

Shopkick Solution

Shopkick kept the retailer top of mind with shoppers at-home through contextually relevant branded lookbook content, high impact promo units, and videos in the Discover Tab. Shopkick’s location-based messaging and push notifications helped the retailer reach shoppers on-the-go, drive shopping intent, and encourage store visits. Shopkick drove incremental foot traffic, sales, and customer acquisition by awarding kicks for visiting, scanning products, and making in-store purchases. Shopkick’s proprietary data shows what goes on in-store, in real time, helping retailers identify who their customers are and fill gaps in the customer shopping journey.

Results

  • 3.2 million store trips driven (over 1,370 per store)
  • 28:1 ROI (+20% of spend returned in gift cards)
  • $78 million in sales driven (*46% in Linked Card sales)
  • 129 million content impressions delivered as added value

Visa Incrementality Study

*Oct. ’18 – July ’19
  • 54% share of total spend was incremental
  • 2.2% lift in spend over control group
  • 35% share of incremental spend was from existing customers
  • 65% share of incremental spend was from new customers

28:1

ROI

54%

of total spend was incremental

65%

of total spend was from new customers

Details

Goals

Build brand awareness

Drive foot traffic

Boost sales amongst existing and new customers

Retailer Distribution

National

Products Used

Branded Lookbook and Collection, Promo Units, Push Notifications, Purchase Validation, Visa Incrementality Study, Gift Card in Rewards mall

3 ways to boost your B2C digital marketing strategy

3 ways to boost your B2C digital marketing strategy

Get In Touch

The B2C market varies greatly from its B2B counterpart. B2B buyers typically spend much more than B2C customers, and conduct extensive research, draw up reports, and take their time deciding before purchasing; in other words, the sales cycle is long and complex. 

On the other hand, B2C customers can be frugal or impulsive. They are more apt to making their purchasing decisions emotionally rather than logically. While B2B clients will want to see immediate value or return on investment (ROI) from their purchases, B2C customers may be more interested in gamification, entertainment, and VIP perks offered as exciting parts of the buyer’s journey, though a value-rich deal certainly adds to the fun. 

While it may seem to be easier marketing to consumers compared to businesses, B2C strategies have a tendency to get stale quickly and need constant optimization. If your website traffic is stagnating, your email list isn’t growing, or your number of repeat eCommerce transactions fails to increase month over month, it is probably time to finetune your B2C digital marketing strategy. To improve your strategy’s performance, you can simplify the decision-making process to help consumers overcome mental fatigue and cut through the clutter; focus on taking transactional relationships to the next level by cultivating a better brand experience; and drive better brand awareness to reel in a stream of new prospects. 

Simplify Decision-Making.

Cornell University found adults make about 35,000 conscious decisions per day, including over 226 decisions related to food.

Decision-making fatigue is a state of low willpower caused by investing effort into making too many choices. Consumers end up avoiding decisions altogether or making spontaneous decisions in a superficial manner, which can ultimately affect purchase conversion.

To combat this, marketers can help shoppers cut through the clutter by offering relevant product information through multiple mediums. For example, Shopkick—a top-performing omnichannel loyalty mobile app—allows partnering retailers and brands to interact with users in different ways all along the path to purchase.

Marketers can become involved in the decision-making process at several critical junctures:

  • Need Recognition — Know what pain points your consumers face. Develop content based on these problems, pitching how your products or services make the perfect solution. 
  • Information Search — Build comparison charts with popular alternatives to show where you differ. Create videos showcasing your products or services in action compared to competitors. 
  • Remove Obstacles — Aim to alleviate or remove obstacles to purchasing, such as time, money, convenience, return and exchange policies, brand loyalty, or unfavorable brand perceptions. 
  • Simplify Selection — If possible, reduce the number of product or service choices offered through consolidating, rotating offers seasonally, or showing personalized option menus. 
  • Final Push — Make sure your website is optimized with basic product, price, and location information. Product samples, coupons, or rewards provide an added incentive to try.

Go Beyond Single Transactions.

Transactional marketing focuses on increasing efficiency and volume at the point-of-sale through four P’s: product, pricing, placement, and promotion. The emphasis is more on alleviating obstacles related to selling rather than cultivating a long-term relationship with prospects. Once a transaction is completed, there is typically no further interaction with the customer.  

To boost your B2C marketing efforts, focus on keeping the conversation going with relationship marketing tactics like sending out post-sale surveys and follow-up emails, personalizing social ads using a CRM system that tracks consumer behavior, and launching a loyalty program with an easy-to-use app.

If you’re debating whether this is the best strategy or not, consider this: Reichheld & Schefter found relational marketing increases customer retention rates by 5% and increases profits from 25% to 95%.

Cultivating Long-Term Customer Loyalty in B2C Digital Marketing Strategies

Nurture Relationships With Email.

Brands make an average ROI of $42 for every dollar spent on email marketing, making it one of the most cost-effective ways to nurture a B2C relationship.

Email is also an easy-to-sell “buy-in.” Consumers freely give their email because they want access to a tangible confirmation regarding their purchase, but it also becomes an open invitation to helpful, relevant communications in the future. (after receiving consumer permission, of course!) 

Consumers also subscribe for:

  • Discounts and promotions
  • News and announcements
  • Educational content

Setting up “drip” campaigns triggered by specific consumer behaviors is a great way to minimize the risk of users unsubscribing. For instance, after a person visits your product page, your email campaign might include a message reinforcing benefits and features, followed by a discount offer to sweeten the deal. 

Another example—after someone makes an initial purchase, your email campaign may start with a welcome letter with a little more information about your company values and approach to customer service, followed by a “helpful tips” email that ensures customers get the most out of their purchase, followed by an upsell email featuring commonly purchased accessories. Seek to establish a human connection with your emails to keep subscribers for life. 

Personalize for a Great Experience.

Today’s consumers expect companies to truly “know” them, despite marketing at-scale. One-to-one marketing is essential to delivering a memorable buyer experience.

Here are a few simple marketing ideas:

  • Have humans (not bots) email.
  • Use automation tools.
  • Develop marketing personas.
  • Segment email lists by persona at sign-up.
  • Create persona-driven content.
  • Build targeted landing pages.
  • Send location-based texts.
  • Craft identity-based campaigns.

Content is king when it comes to personalization. Use your content across platforms—whether it’s a dedicated landing page, a text message promotion, an email, a video, a social media post, or an app’s lookbook—to connect with unique individuals. According to Monetate, 40% of consumers buy more from retailers who personalize the shopping experience across channels. 

You should consider using comprehensive CRM software by HubSpot, Salesforce, SEMRush, or Google 360. The right CRM system can level up your business and prioritize marketing activities. Companies that use CRM software see sales increases up to 29%, 34% improved productivity, and a 40% boost in forecasting accuracy. 

Launch a Loyalty Program.

The Edelman Brandshare report found 87% of consumers want relationships with brands, but just 17% believe brands make an honest effort to establish such ties. Since 80% of your future profits will come from the top 20% of your buyers, it makes sense to prioritize them.

A loyalty program is an ideal way to:

  • Treat VIPs to exclusive offers.
  • Solicit customer feedback.
  • Keep buyers up-to-date.
  • Track and incentivize behavior.

While launching your own loyalty program is beneficial, partnering with a third-party loyalty app can be easier and more affordable, not to mention more convenient for shoppers experiencing loyalty fatigue and/or juggling several loyalty programs. Shopkick is a mobile app that offers “kicks” (reward points) when consumers interact with partnering brands and retailers by various means. 

Kicks can be earned by: 

  • Engaging with branded in-app content like videos and lookbooks.
  • Walking into partnering retail stores.
  • Seeking out featured products in-store, and physically interacting by scanning product barcodes with a mobile device.
  • Making in-store purchases and submitting receipts.
  • Making online purchases.
Shopkick is an innovative platform used to foster brand loyalty, as it rewards consumers for engagement, not just purchases. It also works across channels, whether a shopper wants to browse or buy online or in-store.

When eBay partnered with Shopkick, they were able to increase their app install rate by 6%, boost their new audience participation rate 62%, and achieve an 18% repeat-purchase rate. 

Best of all, Shopkick rewards with points instead of immediate discounts, so there is no need to worry about diluting profit margins or devaluing your brand.  

Drive Brand Awareness.

Awareness is the first step in reaching a bigger potential buyer market. Once you have a person’s attention, you have a chance at converting, forming a lasting relationship, and encouraging repeat purchases. 

Studies have found that consumers show an overwhelming preference for brands with high awareness despite quality and price differentials, proving brand awareness to be a dominant consideration factor when shoppers are faced with a choice among various brands. Furthermore, brands in the initial consideration set can be up to 3x more likely to be purchased when compared to brands that are not in it. 

There are many ways to boost brand awareness through digital marketing methods–whether you partner with a popular shopping app, create engaging and educational videos, produce more high-quality social content, or introduce a promotional offer.

You don’t necessarily need to reinvent the wheel by overhauling your entire B2C digital marketing strategy; it’s likely you can see big results by turbocharging your existing strategy through new tactics. By simplifying your message, cultivating stronger relationships, and generating more effective brand awareness, you’ll have the tools in place to powerfully compete in the saturated marketplace.

Shopkick is an omnichannel loyalty rewards app that can effectively boost your B2C digital marketing strategy. Our partners use Shopkick to increase sales, form strong relationships with repeat buyers, and expand their markets. Contact us to start your first campaign.

Posted in b2b

6 Spaces to Organize at Home

In between planning safe ways to celebrate Halloween and completing fun apple crafts, we have been thinking about other ways we can spend time at home as days become cooler and shorter. Our brainstorming sessions have led us to want to make our homes even cozier, so organizing is definitely on the horizon!

When you hear or see the word “organize”, your mind may wander to thoughts of full days spent cleaning and big spaces becoming decluttered. That sounds overwhelming to us! So, instead, we have smaller areas and projects on our minds. From your hall closet to your kids’ playroom (and a few additional spaces in between), here are the spaces we’ll be organizing and how you can join in too.

1. Closet:

No, we’re not suggesting you pour through your entire closet and decide which items “spark joy” like Marie Kondo. Instead, set aside 15-30 minutes to organize your hall closet or laundry room.

Place coats you and your family will wear during the fall and winter front and center and possibly relocate items you know you won’t need or wear again until the spring or summer. Then review hats, gloves, and scarves. Does every glove have a match? Does everything you own still fit? Do you like the items in the closet? Plan to toss or donate anything that no longer fits the bill.

For even more organization, think about investing in baskets or clear Tupperware containers for each person in your family. Then place their hats, gloves, and scarves inside their baskets or bins. It’s a great way to keep an eye on everyone’s things while establishing a go-to spot for each person.

2. Kitchen Drawers:

We spend a lot of time in our kitchens, and the space becomes even more of a hub during the fall and winter. So, organize your drawers! 

Go through your kitchen gadgets and review what you have. Does everything work? Do you use all of the items? What can you toss? What do you need to repurchase? Throw items away, create a pile to donate, and make a list of anything new you would like to add.

Another idea? Purchase organizers for drawers that have always housed loose items, and make your utensil drawer look pristine. 

3. Pantry:

Your entire family likely visits your pantry multiple times per day, so it can become disorganized quickly and easily. Set aside time to get the space back in order!

Consider reviewing expiration dates to make sure all of your products are still usable. Then review where everything is placed and decide if that works best for your family. We’ve found having zones in a pantries works well. For example, dry ingredients for dinner are together, condiments are grouped together, breakfast foods have a space, and snacks have a nook too. We also know families who have opted to purchase organizers to keep specific things together!

Ideally, your pantry should be a spot anyone in your family can visit, find what they need quickly, and close the door again.

4. Refrigerator:

Similar to your pantry, your refrigerator is another frequently visited area in your kitchen. So, are the items in it all up to date? Consider making sure condiments and other food items haven’t expired. Decide if you’re going to eat any leftovers. Make sure foods are grouped together (your crisper really does keep fruit and vegetables fresh longer!). 

If you want to take things to the next level, reimagine how you store food and drinks in your refrigerator. Consider taking water bottles, juice boxes, and soda out of the boxes or plastic it may arrive in, and place each container loose inside. You may even want to invest in organizers to keep the interior even more organized!

5. Desk:

Many of us continue to work from home or perhaps you’ve worked from home for years. When was the last time you organized your desk? The top is likely fairly polished, but your drawers may not have been organized for a while. 

Think about removing everything from your desk’s interior and reviewing it. Decide if you need to keep all of the items. Review paperwork that may need to be placed in another spot for safe keeping, and toss anything you no longer need. Another thing to do: test your pens, pencils, and markers. Then toss what has dried up and place items that are the same in cups or bags. 

Knowing your workspace is organized both outside and inside will definitely help your productivity during the days and weeks to come!

6. Kids’ Playroom:

Your kids’ playroom is definitely the largest project to take on. But, you can definitely tackle this room in stages, which means you can take on specific areas at a time.

If you want to tackle the whole room, open all closets, storage containers, and bins so you can see everything your kids own. Then review and organize items area-by-area. Take care to consider how often your kids play with specific toys, whether or not they may have outgrown items, and if there are pieces you know are missing. You may even find you want to rotate toys into new areas. For example, toys you wish your kids enjoyed more or those you know they love might be best in prominent, easy to reach areas. On the flip side, toys that require help or supervision might be best further out of reach. 

Another thing to do is to tackle specific areas at a time. For example, you might spend time reviewing books or dolls or Legos. Decide what you would like to keep, toss, and donate. Then review another section another day. Organizing anything one grouping at a time will add up as you go, and you will know you have been thoughtful with your efforts!

Some may find it helpful to organize the space without their kids present, while others may want to involve kids in the process. Neither option is wrong! Whatever you do, make sure the process and the organization method you choose is something your kids can either help you to maintain or maintain on their own. 

What space will you organize first? Do you have any organization tips to add? Let us know on Facebook!

How to Safely Celebrate Halloween

For many of us, Halloween is a holiday we look forward to all year long. It’s a chance to get creative, join together with friends and family to dress up, enjoy all of our favorite treats, and maybe attend a party of two. And, that’s before we even mention all of the fun that Halloween has in store for kids from costumes and school parties to parades and trick-or-treating. Needless to say, we are with you in searching for fun and easy ways to safely celebrate Halloween this year. So, we’re sharing five ways to celebrate Halloween from home!

Carve Pumpkins:

Aside from trick-or-treating, the most quintessential Halloween activity is definitely carving pumpkins. So, plan to purchase pumpkins just like you do every other year! Then choose your pattern or carve your pumpkin free-hand. You could even encourage a little friendly competition amongst family and friends and ask participants to virtually cast votes for their favorite designs. The winner gets a gift card to purchase their favorite treat! 

Decorate + Drive:

Similar to carving pumpkins, plan to decorate your house this year. Big and bold designs are always fun to see, and the neighbors in your community will love driving by to catch their own glimpse. On Halloween (or even before!) plan to drive through your town with your family to peek at all of the decorated homes. 

To make this idea a little more social, you might think about decorating your car for Halloween and meeting at a friend’s house for a drive-by Halloween parade. Your kids can even put on their costumes!

Make DIY Costumes:

This is definitely the year to dive into more involved projects at home, so think about creating your own Halloween costumes with your kids. Something as simple as a cardboard box can go a long way (and we all have plenty of those after shopping online throughout the year!). Then save your costumes to enjoy long after Halloween as you replenish your dress up box with new one-of-a-kind outfits for fun, imaginative play.

Do a Halloween Candy Scavenger Hunt: 

Candy is synonymous with Halloween, but trick-or-treating might not feel like the safest idea this year. So, purchase bags of your kids’ favorite Halloween treats and plan your own scavenger hunt (like an Easter egg hunt!). Hide candy inside your home or outside in your yard and encourage your kids to dress up while they search for their treats. You can even set a timer to see who can find the most candy the fastest! Post hunt, unwind with chili, candy, and a Halloween movie. 

Watch a Halloween Film:

As we mentioned briefly above, plan to watch a Halloween movie! We love enjoying a Halloween classic like “Hocus Pocus”, “Casper”, or “The Adams Family”. Maybe this is the year when you gather for a movie marathon and watch more than one! Plan to pop popcorn and enjoy your favorite candy or dipped apples. If the weather allows, you can even project your family’s Halloween movie choice onto a sheet or screen in your backyard. 

How are you planning to safely celebrate Halloween this year? Share your ideas with our community on Facebook!