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8 crazy apps that you won’t believe exist

apps that you won't believe exist I love apps. I love them when they are silly and playful, and I love them when they actually help me get through my day, like when I have to navigate traffic or take notes during a meeting. I mean, to be honest, I love apps so much that sometimes they take up so much space on my phone that I have to sit down (with a glass of wine of course) and force myself to delete some.

There are a handful of apps, however, that I just can’t bear to get rid of. Some are just wacky ways to entertain myself, but others I just have to keep because they save me money—like those crazy retail coupon apps I use. There are so many apps that you won’t believe exist that I decided to put together a list of some of my all-time faves.

Purely Entertaining Apps That You Won’t Believe Exist

Sharknado: The Video Game

If you can’t believe they made a movie about a tornado full of sharks, then you probably really won’t believe they made a mobile game about it, too. The strangely popular franchise now lets you, from your smartphone, battle sharks, while riding a shark. With a chainsaw. Or beat them with bats, golf clubs, anything you grab as you surf through the flooded, besieged city.

The Brostache

No matter whether you’ve gone crazy with the trimmers, haven’t reached puberty yet, or just lack the chromosomes required to grow a good flavor saver, “The Brostache” offers hope. Hold your phone over your mouth and talk and the Brostache mimics your words, showing you how your mouth would look if it was sporting a glorious ’stache.

iSteam

You can’t take your phone in the shower, but this app is like having foggy shower glass on the inside of your phone that you can write on. Take any photo, steam up the screen, and write your message on it. Or, write an invisible message for someone on a steam-less screen, then ask someone to breathe on the phone. The message will magically appear.

Is It Dark Outside?

If you’re a gamer, or just a vampire, looking out the window can be hard, risky work. Now you can better avoid sunlight and the possibility of making eye-contact with other human beings using the “Is it dark outside?” app. Like a Siri for the living dead, all you have to do is ask the app if it’s dark outside and, using sunrise and sunset data from your area, the app will let you know if it’s safe to venture into the gloam.

Game for Cats

Is your favorite feline resentful about her lack of screentime? Of course. This game solves that, allowing your cat to chase a butterfly, laser, or mouse across the touch screen with its paw. It’s a great app for people who are too lazy to actually play with their cat, or for someone who doesn’t have a cat but loves chasing lasers.

Entertaining, Money Making Apps That You Won’t Believe Exist

Mobee

Ever wanted to be a mystery shopper? Who hasn’t? Well, Mobee makes that dream a reality! Sign into the app and it gives you secret missions at stores and restaurants in your area. Each mission usually last between 10 and 15 minutes, and they almost all require you to do something like take a picture of a display in a store or rate your shopping experience. Then, you get points for the missions you complete, which you can swap for Amazon cards.

Shopkick

This is one those apps that you won’t believe exist because, amazingly, it turns the drudgery of shopping into a game, like a scavenger hunt. And, it saves you money at the same time! The way that Shopkick works is that it gives you points—which you later redeem for gift cards to your favorite stores—just for the things you do during a normal shopping trip. Walk into certain store, and you get points. Scan barcodes of certain items, get more points. Take pictures of your receipt after you buy the week’s groceries (or toiletries, or even those super cute boots you’ve been longing for) and get even more points!

Viggle

What’s so crazy about this app is that it pays you to watch TV! Basically, you download the app and then turn it on, or check-in, while you’re watching TV or streaming your favorite shows. The longer you watch, the more points you rack up, which (like my favorite shopping app, Shopkick) you can then trade in for gift cards, meaning you can now get paid for binge watching The Bachelor.

So, whether you’re looking for pure entertainment or a way to boost your budget, those are a few of my favorite unbelievable apps. Now it’s time to pull up my brostache and go out secret shopping . . . I’m sure no one will recognize me.

Looking for the coolest shopping apps for iPhone and Android? Download Shopkick for free and join a community of Shopkickers who’ve love the rewards of shopping with us!

Or join us on Facebook, Twitter, and Instagram and check in every day on your phone, no matter where you are, to learn about the hottest, newest deals.

Image courtesy scharfsinn86

The best retail apps for 2018 for tech-savvy shoppers

The best retail apps for 2018 for tech-savvy shoppers

We recently got a new instructor in my spin class, which came as somewhat of a surprise given that our old instructor didn’t let us know she was leaving. If I’m being totally honest, at first I was a bit skeptical of the new teacher. My spin class ladies and I were familiar with our old one. She used to play the same music, always told us to push at the same times, and made the same jokes in every class. We liked her, and we knew what to expect. After just a few weeks with my new teacher, though, I was glad we made a change.

Nothing against our old instructor (I still love you, Lynette!), but the change started pushing us harder and challenging us more. It brought a new dimension to class that helped us engage and get even better results! The lesson here, of course, is that change is good and healthy, and to give new things a chance.

I bring this up because I think it’s especially true of one of my favorite things: retail shopping apps. There’s a wide variety of apps, and they can help shoppers at a range of different kinds of store find deals, learn more about products, and, most importantly, save money. Still, apps change quickly because the exciting world of tech never slows down. So, I’ve broken out the best retail apps for 2018 by category and included my fave of them all. Let’s take a look.

The Best Retail Apps 2018: Store Branded

Let’s start our list of best retail apps for 2018 with some of the biggest and most prominent: the branded variety. These are apps created directly by retailers. While some of the details may vary, they generally make your shopping experience more direct and comprehensive, whether that’s through letting you buy online via the app or by sending you push notifications about the latest deals and specials in their brick-and-mortar stores. Here are some of the ones I’m using the most in 2018:

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Amazon:

Amazon is a huge deal, let’s face it. It has an enormous catalog of products, and the app is technologically advanced and user-friendly. The search function is so easy to use that—pro tip—you can even search for products using just an image. Not only can you easily shop the world’s biggest online retailer, with this app you can also scan credit cards and gift cards. Plus, when a package arrives on your doorstep, you can scan the barcode on the mailing label to verify what’s inside—an added bonus at holidays and gift-giving times. Of all the branded apps on our list, this is easily the one I use the most.

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Apple Store:

I LOVE the Apple Store. In fact, I don’t know how many trips to the mall for clothes have been interrupted by my lingering over new devices. I also love how, whenever I have a problem with my tablet or computer, I can always get help from the Genius Bar. The Apple Store app makes that all the better by allowing me to make reservations right from my phone! I mean, I can use it to sign up for one-on-one help, workshops, and events. I also use it quite a bit to research and purchase the latest Apple products.

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Nordstrom:

What elevates the Nordstrom in-store app among my best retail apps for 2018 is the way it does all of the shopping basics so well. You browse their offerings by department or brand, and the app has a fun section that features the company’s editorial and social media content. The app also does a great job of sending push notifications about big sales, which makes it so you don’t miss out. And, there’s a version for the company’s savings brand, Nordstrom Rack. Overall, this is a well-designed app, artsy and eye-catching, exactly the helper I need when out looking for a dress for my cousin’s wedding or shoes for a hot date with my man.

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Best Buy:

For many years, one of the best ways to keep up with the latest tech trends has been through the Best Buy app, which lets you quickly and easily shop for thousands of electronics and accessories. This isn’t going to change in 2018. Like many of the other apps in this section, you can use it to order online for pickup at your local store. It’s also one of those super cool apps that lets you scan barcodes and get more info on products when you’re in the store. Keeping up with technology can be hard—even when you love it as much as I do—but apps like this make it easier.

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Target:

Target’s app has many features that simplify your shopping trips, which, if you’re anything like me, tend to happen quite often. These include notifications about deals, a copy of the store’s weekly flyer, and even maps of where to find your favorite products once you’re physically inside the store. Target also recently integrated its old Cartwheel savings app into its main store app, making it really easy to earn rewards for shopping at Target—especially if you’re also using one of the multi-store rewards and savings shopping apps that you’ll find in the next section.

The Best Retail Apps 2018: Getting Rewards and Savings

The second category of best retail apps for 2018 is the rewards and savings variety. These are third-party apps designed to help you net savings at a TON of different stores, including at some that also offer their own branded apps. There are a couple of different ways rewards and savings apps tend to work, but the end goal of each is the same: to save you money on the products that you buy. I obviously have spin class on the brain today, but think of it this way: interval riding and endurance riding are two different classes. Intervals involve breaks and then intensity, while endurance is a steady pace, but the end goal of both is for you to burn calories and get fit! Rewards and savings apps do the same thing for your budget. Here are my favorites for 2018:

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Shopkick:

If I had to pick one overall best retail app of 2018, it would definitely be Shopkick. Not only does it help me enhance the amount of savings I’m able to collect, it also makes shopping a lot more fun. How Shopkick works is that it gives you points, called kicks, for the things you already do while you’re out shopping: think walking into stores, scanning barcodes to get more info on products, and, of course, making purchases. And, it works on everything from tech to groceries. I’ve even gotten the other ladies from spin class using it—and the best part is that Shopkick has a really engaging Facebook page where I can connect with other shoppers! Oh, and another great thing is that you can use it in tandem with the branded apps mentioned here. For example, you can buy something online at one store, and then collect points for the purchase via Shopkick. So yes, while change is good, something as effective and versatile as Shopkick stays the best from year to year!

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Checkout 51:

Checkout 51 can sometimes feel a bit limited compared to an uber versatile app like Shopkick because it focuses almost exclusively on helping you get paid for your grocery shopping. The cashback offers change weekly on Thursday mornings, so waking up to see what deals are available can easily become part of your shopping routine. Then, when you go grocery shopping, if you purchase any eligible items, just snap a quick picture of the receipt to accumulate money back. Once you reach $20 in savings, Checkout 51 will mail you a check.

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SavingStar:

SavingStar is what’s known as a digital coupon app, and how it works is that it pays users to shop at grocery and drugstores, or really anywhere else you get all the vital things you put in your fridge, medicine cabinet, or pantry. More than 60,000 stores are part of SavingStar, and they represent more than 100 retail chains. It’s generally free to use but beware: If an account is inactive for 180 straight days, SavingStar charges a $3.99 fee. To take advantage of SavingStar, users either link their existing store loyalty cards to the app or submit receipts after a purchase. Savings add up until users can eventually cash out through PayPal, Upromise, or in the form of Starbucks, iTunes, or AMC Theater gift codes.

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SnipSnap:

Like SavingStar, SnipSnap is a mobile coupon app, but this one lets users take pictures of printed coupons that it then transforms into digital, mobile-ready coupons. You can browse online directories and take advantage of coupons friends have “snipped” as well. This one doesn’t exactly pay, though. Instead, users save money as with a traditional coupon. The idea is that coupons can all be easily kept in one digital space, instead of having an overflowing little billfold stuffed with paper.

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Pennyful:

As a shopper, I never shy away from a sale. Why would you? One of the simplest truths of shopping is that savings = a good thing! So, when a shopping rewards app tells me I have to accumulate a certain amount of money spent shopping online before I can cash my rewards out, for me that’s not really a problem—I know I’ll hit the mark eventually. But, not everyone shops as much as I do, and for those people, mobile apps like Pennyful let you cash your total out without meeting a minimum threshold. With this app, you just go shopping, make purchases at certain stores offering coupons for through the app, and then accumulate savings in an account that you can later cash in. And, they make it easy and fun to discover new products by dividing their offerings up into categories!

The future is always hard to predict, but I’m confident that the 10 best retail apps for 2018 that made our list today will go the distance. I know I’ll be using them all year long to take my shopping to the next level—and to make it even more fun to be out there in the aisles!

Get one of the best retail apps for 2018. Download Shopkick’s free app today and join a community of loyal Shopkickers who’ve already discovered the rewards of shopping with a free, smartphone app sidekick.

And, if you love social media as much as you love your smartphone, join Shopkick on Facebook, Twitter, and Instagram for a little daily shopping inspiration.

Cool grocery coupon apps for Android for shopping-averse dads

My dad is kind of one of those old-school dads who, these days, I think only is represented in the movies and on TV. When I was growing up he always had his favorite recliner, he never missed watching his favorite football team’s big game, and he used to get lost like a little kid whenever he had to do the grocery shopping for us.

the grocery coupon app android lovers needHe’s retired now, and we’ve had a few good laughs at how shopping-averse he used to be, and how he just couldn’t seem to ever find what we were looking for in those aisles, no matter how clearly labeled they were. Luckily, I think the dads in my generation are a bit more savvy about shopping, even if a few guys I know are just as shopping-averse. But they all agree  that there’s nothing like finding the lowest prices. That’s why today I want to share some tips about grocery coupon apps for Android.

These are apps that bring some serious savings to the shopping process. Some of them are, surprisingly, a lot of fun to use, turning trips to the grocery store into a hunt for points you can redeem for savings and rewards. So, what’s the best grocery coupon app, Android aficionados? Let me tell you about some that are super valuable.

Grocery Coupon Apps for Android

Android apps that make you money while you shop are a relatively new development, so before we get into my favorites, let’s talk about how the best retail and grocery coupon apps for Android work.

Basically, the best grocery coupon app—Android or iPhone compatible—gives you points for the things you do when you’re out shopping already, like scanning barcodes to get more info, making purchases, and even walking into the actual brick-and-mortar stores. For the online crowd, some of these apps give you points for that kind of shopping, too. Here, however, you get points for visiting online stores, watching videos about certain products, and, of course, making purchases.

There are also grocery coupon apps for Android that function more like traditional coupons. These apps give you a certain dollar amount or percentage off at the register. Either way—whether you get points and rewards or use digital coupons—you really can’t go wrong. When you’re done with all that shopping that you’re averse to, you’ll still have accrued some serious savings, and that always feels good.

The Best Grocery Coupon App: Androids and iPhones Make Shopping Easier

To be totally honest, I don’t really love grocery shopping, so I’m the type of shopper who gets in and out of a store as fast as possible. Shopping feels like an obstacle between me and my priorities, although I can tell you that I like it a whole lot more now that I’ve discovered that I can make money shopping using free Android and iPhone apps.

There are actually three grocery coupon apps that I especially like:

  • Coupon Cactus: Coupon Cactus is a lot like those old paper coupons (which my dad never even tried to use): You get certain discounts on certain items at certain stores. The big difference is here you can do it online, too. Your savings sometimes adds up to a percentage of the total price—generally up to 30%—or to a set amount, like $2 off a featured product. Once you those savings reach $10 or more, you can cash out via PayPal, or get a check issued on a quarterly basis.
  • SavingStar: SavingStar is another digital coupon app that pays users to shop at grocery and drugstores. What’s really cool is that more than 60,000 stores are part of SavingStar, and overall they represent more than 100 retail chains. It’s generally free to use, but beware: If an account is inactive for 180 straight days, they will charge a fee of $3.99. To take advantage of SavingStar, users either link their existing store loyalty cards to the app or submit receipts after they make purchases. The savings add up until the user can eventually cash out through PayPal, Upromise, or in the form of Starbucks, iTunes, or AMC Theatre gift codes. Again, I’m a PayPal guy, but sometimes I’ll go with AMC Theatre if there’s a new Marvel movie coming out that I want to catch.
  • Shopkick: My favorite shopping rewards app is, hands down, Shopkick. It’s also the one I recommend to my dad friends who dislike shopping. This app gives users points—called kicks—for the kind of shopping they would be doing anyway, like making purchases, scanning barcodes of items, and even just walking into some favorite stores. How it works is incredibly simple, too, which you’d know is a good thing if you’d ever met my friends.

    To put it simply, I’m a fan. Basically, Shopkick turns shopping into an actual game, like a scavenger hunt, and it’s really social. They keep a great community vibe on their social media, and users get awarded kicks when they refer friends who sign up. Users trade in kicks and get paid in gift cards to the stores they love to shop, or where they love to splurge—say on a quick cup of joe at Starbucks.

Those are, in my humble opinion, the best grocery coupon apps for Android. I should point out though that all of these work on iPhone, too. So, whether you’re a dad who doesn’t like going to the store (like mine), or one who actually enjoys shopping but would like to up your savings game, Shopkick is the app I would most strongly recommend. It has that perfect balance of great savings and fun, which turns shopping from a hassle into something you can actually look forward to, even if just a tiny bit.

Ready to get in on some of the best grocery coupon apps for iPhone and Android? Download Shopkick for free and join a community of loyal Shopkickers who’ve already discovered the rewards of shopping with us!

And, if you love using your smartphone to stay up on social media, join us on Facebook, Twitter, and Instagram for daily shopping inspiration.

Image courtesy Jale Ibrak

Mobile app marketing: strategies to generate the highest ROI

Mobile app marketing: strategies to generate the highest ROI

Mobile app marketing is a growing way for companies to reach out to consumers at the right time. Consumers spend about five hours a day on mobile devices, which makes mobile a prime place to share information about your products or services. However, mobile app-based marketing does have its limitations. A major part of mobile app marketing success is driven by adoption. People have to use, and like, your app in order for it to provide a significant ROI.

That use is probably the biggest barrier to unlocking the full potential of your app. You need to think of mobile app marketing as a marathon, not a sprint. If you expect to eventually usher users through the sales funnel, you must be prepared to continuously engage with them. Generating the highest ROI in mobile app marketing requires gaining the user’s trust with a feature-driven app so that they’ll come to your business when they’re ready to make a purchase.

Increasing Opting-In by Offering Better Apps

Mobile app marketing is unique as it gives the consumer a lot of control. They must agree to let you run your app on their phone and give you permission to access their information for advertisements targeted to them. Considering that about 65% of consumers skip online ads, you need to offer more content than ads. You need to give consumers a reason to opt-in. Some reasons consumers may choose an app is because it is:

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Targeted:

Nix the scattershot and go for a targeted audience. Because 86% of marketers report that personalization improves conversion, target those users who best match your ideal consumer when offering an app to users.

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Useful:

Users need to get something out of an app, whether that’s information, rewards, or entertainment. No one is going to download an app that just shows ads and provides nothing in return.

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Technologically sound:

A full 44% of users will delete an app immediately if it freezes, glitches, or causes any issues with their phone, and 96% said they would write a bad review. Your app can offer the best rewards in the world and tightly target the right demographic, but that won’t mean anything if user experience is poor.

Your opt-ins act as the initial user base for your app. They will be the ones who leave reviews and get others to try out your app. That means you need to target the right groups in your initial app offering and ensure that they see the value in using it. Opt-ins alone, however, aren’t enough. You also need to get those users to engage with the app regularly.

Encouraging Regular Use of Your Mobile App

While a high adoption number is good, it’s only useful if your average daily user figure is equally high. It doesn’t matter if you have 10,000 downloads if only one person uses the app on a regular basis. That’s why one-off app campaigns—where you offer a coupon or discount for downloading your app—don’t work. The user simply downloads the app long enough to get the deal and then never opens it again. Give the user a reason to keep engaging with your app on their mobile device.

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Use strategically timed reminders:

It’s possible for consumers to forget they have an app installed, which is why yours should offer occasional reminders that it’s available and useful. Think of the case with the Shopkick shopping rewards app. When a user is near a store that offers rewards for walking in or scanning products, they get a notification that they are near an opportunity to receive a rewards. This drives them to open the app and use it in-store.

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Make it fun:

Gamification is the key to getting your customers to use the app regularly. There needs to be a fun component to the app that encourages users to interact with it on a regular basis.

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Offer a challenge:

If you choose an app designed to offer rewards or discounts, you need to strike a balance between making it too easy to gain rewards and too hard. If it’s too easy, the user gets bored; too hard and they get frustrated. Allowing users to collect rewards points is a strategy that works because it doesn’t immediately give them something, yet still acknowledges their use and rewards that good behavior.

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Don’t be disruptive:

While most successful apps incorporate reminder notifications, you need to be careful about how often these are sent. If consumers get too many notifications, they will view the app as disruptive and uninstall it. Aim for just one notification per event, like when a customer enters a location or approaches a participating product.

Having a highly-engaged user base is a good sign that your app is resonating with consumers. On top of that, those regular users could help you to increase adoption by evangelizing your app.

Engaging Existing Users for Growth

Your users can be your app’s best advertisers. Sharing their experiences with your app can encourage their followers on social media and other sites to try it out. You can incentivize these users to get them to share your app a number of ways:

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Offer referral bonuses:

Any time one of your users gets someone else to download the app, you can offer them a bonus of some kind, in the form of rewards points, premium features, or discounts.

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Create social media events:

You can use social media to encourage users to share information about events that happen within your app, whether that’s sales and promotions or Easter eggs. You can use such events as an opportunity for users to gain referral bonuses or even be entered into a lottery for free points.

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Recognize your most influential users:

Your most influential users act as advocates and brand ambassadors and encourage others to use your app. Find a way to recognize these users, whether it’s a shout out on social media or a discount or deal curated just for them.

Encourage your current users to share their experiences with your app—both good and bad—so you can see what drives people to download and use it. This works to spread word-of-mouth about your app while also creating a customer connection that you can build on to eventually usher users through the sales funnel.

Taking a Feature-First Approach to Mobile App Marketing

Most mCommerce apps typically focus on getting consumers to purchase items on mobile, but for some retailers, that’s not the primary goal of their app. Instead, the app is more focused on improving the in-store experience. In fact, retailers who use mobile apps to improve in-store retail experiences could see up to 146% sales growth in 2018.

Sephora’s is a good example of an app that’s focused on functionality rather than exclusively mobile commerce. The Sephora Virtual Artist app allows users to virtually “try on” products, even with little to no makeup experience. Once the user finds something they like, they can then see what products were used and buy them either online or in-store.

Sephora’s app is a good example of how to take an experience-first approach rather than focus solely on the mobile commerce part of the sale. mCommerce is part of the app—not the entire app in and of itself. That means that individuals who may never have considered buying anything at Sephora—like someone who has never used its makeup—can become familiar with the company. They come to rely on it for makeup advice. When it comes time to buy, those individuals are far more likely to go to Sephora to make their purchase.

The utility-first approach to mobile app marketing can increase brand awareness and credibility among new audiences. It also helps retailers and brands stand out over those that use their apps solely as an mCommerce platform. Of course, as mCommerce becomes increasingly desirable to customers, brands and retailers also need to make sure their mobile purchasing experience is optimized.,  One way to gain the best of both worlds—pleasing existing customers and gaining new ones—is to work with a third-party app provider to reach out to a new market segment.

Offering a Third-Party App to Your Customers

One way that a retailer can maintain its existing app while reaching out to new customers is through a third-party app, like a shopping app. Shopping apps offer a lot of benefits for building new customer relationships.

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Reach new market segments:

When a retailer partners with a third-party shopping app, they are more likely to reach market segments they haven’t reached before. Think of it this way: Someone who has the “Mike’s Grocery Store” app on their phone is already an existing Mike’s Grocery Store customer. They’ve heard of Mike’s and are already familiar with its offerings. However, someone on a shopping app may not have heard of Mike’s Grocery Store—until they see an offer from Mike’s within the shopping app they already use. Suddenly, their curiosity about the retailer is piqued.

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Increased value from existing customers:

Shopping apps are able to incentivize behaviors such as increased basket size and visit frequency from existing customers, making them more valuable and loyal.

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Reduce reliance on discounts:

Some of the best shopping apps are rewards points driven. That means that users must save up their points before they can cash them in for a deal, which encourages regular, ongoing use of the app. Discounts, on the other hand, train shoppers to buy on price, rather than brand affinity.

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Use multiple marketing methods:

Users of shopping apps can often participate in those apps a number of ways, from finding products in-store to watching videos or shopping online.

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Encourage extended use with variety:

Unlike retailer specific apps, shopping apps offer a variety of products and services. Users can look for groceries, find clothing, seek out services, and find nearby restaurants all from one app. When the app offers a wide range of features, usage increases.

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Leverage timely notifications:

A user of a retailer-specific app is going to open it only when they want to buy something, then they close the app. A shopping app is different because it can proactively reach out to the consumer when they’re near a location. For example, if a consumer is walking past a drugstore, they can be reached with a notification to alert them that rewards are available in-store, either for visiting or engaging with a specific product.  

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Adapt for offline and online shopping:

When most people think of a retailer-specific app, they’re generally thinking of mCommerce. That puts them in a mindset that they’re going to buy online rather than go to a brick-and-mortar location. However, a shopping app can be useful for driving consumers to brick-and-mortar locations or it can be used to encourage an mCommerce visit.

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Cater to regular shoppers:

Shopping apps are designed specifically for people who shop regularly. In most households, one person is responsible for picking up groceries and other necessities. Shopping apps reach out to these individuals specifically, meaning that your company is reaching the decision maker in the household when they are in the shopping mindset.

Partnering with a third-party app can help close gaps in your mobile app marketing campaign, supporting your mCommerce initiatives, and helping you reach a new market of users without offering costly discounts. It can be used to reach people at the right time, in today’s seemingly endless shopping aisle, preparing to make a purchase decision.

A good shopping app can provide you with highly-engaged active users who have already opted to receive retailer messages. It provides a platform that consumers want to use by taking a feature-first approach to mobile marketing. These apps encompass all the mobile app marketing strategies that will offer you the highest ROI.

Shopkick can help you reach new customers by driving traffic and product engagement both in-store and online. To learn more, contact us.

Free smartphone coupon apps for fast food connoisseurs

There is one love that’s been with me my entire life: fast food. Whether I’m at the airport or just grabbing a quick bite on the go, fast food for me is comfort food, and it’s convenient and, well, I could go on and on.

Now, over the years my fast food palate has gotten a bit more refined (I realize how that sounds.) When I was a kid I was all about the burgers and fries, but these days I’m pretty open to new things, from burrito bowls to grab-and-go sushi from high-end supermarkets. The only thing is, at a certain point, the fancier stuff starts to add up. Don’t worry, though! There’s a way to keep this from hurting your wallet, and you can easily download it with your smartphone. I am talking, of course, about using a coupon app for fast food.

I’ve talked in the past about how retail shopping apps save money, but today I want to shift gears and apply the same lens to tech that helps you get savings when you purchase fast food. I know I’m not the only one out there who loves to grab a quick bite on the go, just like I know I’m not the only one who would enjoy saving money when I do! So, with all that in mind, let’s take a look at the best free smartphone coupon apps for fast food connoisseurs!

The Basics: Using Coupon Apps for Fast Food

In case you aren’t familiar, coupon apps for fast food are, obviously, apps you download to a mobile device—generally a tablet or a phone because, let’s face it, you’re not going to be hauling your computer out at the drive-thru. The point of fast food is the speed and convenience, and, I don’t know about you, but I’m pretty much always in a hurry when I eat it.

Anyway, once you have the app, the easiest way for me to explain how to use it is by comparing it to the many apps out there that make it easier to get cash back on groceries or other purchases like electronics or clothing. These apps, the ones I use anyway, are all basically split into two groups: couponing apps and shopping rewards apps.

Coupon Apps for Fast Food Discounts

Apps like Coupon Sherpa, Valpak, or GeoQpons offer discounted prices meant to entice you to go to certain restaurants. The way they distribute these deals may work differently from app to app. Coupon Sherpa, for example, has a list of promo codes or print out coupons for you to browse, while GeoQpons sends you alerts about deals based on your location. Regardless, the basics are the same: these are apps that let you pay lower prices at time of checkout, saving you money on fast food that way.

Rewards-based Apps for Fast Food Discounts

These are apps that generally award you points for doing the things you normally do at a fast food restaurant, like making purchases. Some of them even give you points for walking through the door! Then, when you save up enough points, you can trade them in for gift cards to your favorite restaurants, or even to your favorite retail and electronic stores. What’s really cool about these apps is that you can generally use them in tandem with the couponing apps. You don’t have to know anything about tech to figure out that using multiple apps will net you more savings than using just one.  

Making the Most of Your Coupon App for Fast Food

The best way to make the most of your coupon app for fast food is to pair it with one of my favorite rewards apps: Shopkick. Shopkick is one of those apps that I mentioned above that starts giving you points as soon as you step inside a restaurant, or, in the case of some stores, pull up to the drive-thru. How it works is that you get points for doing these things, and then you can trade those points in for gift cards.

The best way to make the most of your coupon app for fast food is to pair it with one of my favorite rewards apps: Shopkick.

This is actually ideal for someone like me, who always feels like he’s somehow cheating or splurging when he buys fast food. To be honest, paying for it with a gift card takes a lot of the sting off. Hey, I’m not saying it makes sense, just that it makes me feel way less guilty, and that’s a good thing! I also like how using Shopkick is like a game. I’m personally a big Xbox and fantasy football guy, so Shopkick’s system of awarding points really helps me to stay engaged. The other coupon apps for fast food are great and all, but a lot of times I’m liable to just forget they exist. Not with Shopkick.

So, there you have it, an informational look at the best coupon apps for fast food, plus a little bit about my personal favorite. Whether you eat fast food often, find it a guilty pleasure, or indulge because you’re in a hurry or it’s the closest options, these coupon apps make fast food even cheaper. Ultimately, that’s money you can turn around on your gym membership, so you can sweat your burrito off!

Get to know one of the best apps for fast food discounts—and for tons of other products, too. Download Shopkick’s free app today and join a community of loyal Shopkickers who’ve already discovered how much you can earn with the help of a free shopping sidekick.

And, if you’re on social media catching up with friends, be sure to also join Shopkick on Facebook, Twitter, and Instagram for a little daily fun and inspiration.

Photo courtesy Ruslan Sitarchuk.

The top apps for making cash to bolster your budget

There are some things in the world that are mighty and bottomless. Okay, okay, mostly I’m referring to the stomachs of the three growing boys at home. I swear, as soon as I get home with groceries, they pounce and before I know it, half of what I’ve just bought is gone!

the top apps for making cashYes, it really is a never-ending battle to keep these awesome little guys fed, whether it be with cereal or sandwiches or even ice cream! This means my need to find ways to save on groceries is also mighty and bottomless, which is why I think I’ve become such an expert on the top apps for making cash to bolster your budget—including some of my all-time faves, like those that pay you to grocery shop.

If I were to graph it, you’d probably see that my knowledge of these apps is directly proportional to my boys’ heights. Too funny! Anyway, thanks to all this research and knowledge, I’ve been saving quite a bit of money on grocery shopping, shopping at other stores, and even on workouts! Today, I’d like to share this knowledge with you. After all, I know I’m not the only one with growing kids at home.

Top Apps for Making Cash No. 1: Pact

To properly make a weekly grocery run that can feed growing kids, you need to be in shape. You need to be able to bend down and get the cereal from the lowest shelves, to carry a near-infinite stack of canned goods, and to haul bag after bag of groceries in from the car. You know, if the guys are really into a video game, they aren’t going to come out and help!

This is part of the reason Pact easily makes my list of top apps for making cash. Pact works by giving you cash for achieving your fitness goals. You just download the app on your device, make a pact with it to exercise more or eat healthily, and then you use the app to track your goals, earning on average between $0.30 and $5.00 every week for achieving your goals. The app also keeps you honest by making you verify your activities through GPS, photos, and other services. It’s really great!

Top Apps for Making Cash No. 2: AppTrailers

A proper grocery trip that brings home enough food to (briefly) satisfy the stomachs of a trio of growing boys tends to take a long time. I, however, have found a way to maximize my efficiency by using one of the top apps for making cash when I’m out in the aisles.

The one I’m talking about now is called AppTrailers, and what it does is pay you to watch trailers about new apps. Each of those trailers takes about 30 seconds. I usually set my phone on my cart next to grocery my list and watch these as I navigate the aisles. I’m also a big fan of watching when I’m at my gym on the treadmill. For each trailer I watch, I get 500 points, which is equivalent to $0.50. I can then redeem points for gift cards or cash via PayPal. We’ve talked about this in the past but using multiple apps really is the best way to up your shopping game!

Top Apps for Making Cash No. 3: Shopkick

The third and final app on my list today also happens to be the most effective—and my all-time favorite among the top apps for making cash. It’s an app called Shopkick and, to be frank, I just absolutely love it! How it works is pretty simple: Shopkick gives you points for your normal everyday shopping activities, including walking into stores, scanning the barcodes on certain items for more information, and, of course, making purchases. If you’re shopping online, it also gives you points for visiting certain online stores, watching videos about certain products, and, once again, making purchases.

You can trade these points in for gift cards to all your favorite stores, including places like Target and Walmart, which are both great spots to get your boys food and the school supplies they’re always waiting until the last minute to let you know that they need. I’ve been using Shopkick for a while now, and it’s honestly saved me more than I can even count! Especially given the amount of food it takes to feed my guys.

I’ve been using Shopkick for a while now, and it’s honestly saved me more than I can even count!

Even before I had my kids, I was always looking for ways to squeeze some more bucks out of my budget. Years ago, I did this through things like paper coupons and savings club cards. Nowadays, I can do it just by pressing a few buttons on my phone. So, whether or not you have three boys at home, all of these top apps for making cash are great options for saving money.

The only real challenge, to be perfectly honest, is remembering to use these apps, and sticking with them. This isn’t really a problem when it comes to Shopkick because it turns every trip online or down the aisles into a fun little hunt for points—not unlike the ways my boys scavenge in my cabinets for food. Just kidding … sorta!

Learn how you too can get paid to grocery shop with one of the top apps for making cash. Download Shopkick’s free app and get ready to be wowed. Welcome to the fun, Shopkicker!

If you’re as social media savvy as you are shopping savvy, join us on Facebook, Twitter, and Instagram for daily shopping fun.

Image courtesy Wavebreak Media Ltd

Counting Cupids: Shopkick Valentine’s Day Stats!

We polled over 11,000 of our Shopkick users to find out what they had in the works for the big Day of Love this year. See what we found out below!

Men Know Their Expectations This Year

40% of Men, compared to only 31% of Women, believe it’s “very important” to give a gift this Valentine’s Day. What’s more, they plan on outspending women 2:1. Men have an average of $207.60 earmarked for their significant other, while women are only looking at spending an average of $89.54 on their loved ones. But ladies, you’re off the hook, as over half of men (55%) don’t find it important at all to receive a gift this year.

 

Moms Still Wanna Have Fun

Over half of respondents (55%) said they are even more excited about Valentine’s Day since becoming a parent. Whether it’s candy, arts & crafts, or valentines for the whole classroom, parents will be rolling their sleeves up, and spending an average of $44.39 to spoil their kids this season.

 

Hopelessly in Love With You

Overall, over 75% of respondents (including three-quarters of men!) consider themselves “romantic.” While 44% of these self-proclaimed romantics start planning Valentine’s Day a full month out, the remaining 25% of Valentine’s Day scrooges cut it close, with over 50% waiting until the day before or the day-of to start their planning!

 

Need Some V-Day Inspiration?

Check Shopkick for a roundup of our favorite Valentine’s Day gifts you can get kicks for. Whoever said you don’t get when you give? Don’t have the app? Download here to start earning free gift cards for your shopping today!

How will you be celebrating Valentine’s this year Shopkickers?

How to earn money by downloading apps—for free

I was recently in the market for a new piece of art, so I set out to find a bit of extra money in my budget. I love to buy new art, pick it out, and then take my time (usually with a glass of red wine) finding the perfect place to put it. But, of course, I love it all the more when I can buy art with money that I’ve managed to get for free.

earn money downloading appsSo, I went into savings mode, which in this case consisted of me mentioning to my girls at spin class that I’m trying to find the money in my budget to get some new art. One of my friends, Lety, told me she had just the idea: I could earn money by downloading apps—for free. I was enthralled. I mean, for a long time I’ve been using shopping rewards apps that let me get paid to shop, but the idea that there are other apps out there I could also download to save money? Well, it seemed to me like this was one way to get my painting in no time!

Lety and I started swapping ideas, and by the end of our little brainstorming session we’d come up with quite the list! Here are just a few of the best ways we landed on to earn money by downloading apps for free.   

Earn Money by Downloading Apps for Surveys

Lety started things off by asking me how I felt about taking surveys. I told her I wasn’t opposed to them, even though I really hadn’t taken very many. She nodded and told me that she had found a way to earn money by downloading apps that simply pays users to take surveys. Lety had started using an app called iPoll, and I too was immediately on board. I was thrilled at how simple iPoll was! With iPoll, you download the app—which is, of course, free—and then you fill out some brief information about yourself so it can match you to surveys that are relevant to you. Each survey takes 15 to 20 minutes, and you can take as many or as few as you’d like. Most surveys pay a few dollars, and once you get $35 in your account, you can cash out! It’s super easy.

Earn Money by Downloading Apps and Swiping on Ads

The next app that Lety told me about is ideal for people like me who sometimes have weeks where they are beyond busy. In fact, to use this app, you don’t have to do much at all. It’s called SlideJoy and it actually pays you just for putting ads on your Android device.

When you use Slidejoy, every time you check your Android phone, you’ll see a card that has a news story on it or an advertisement. From there, you either slide right to ignore the ad and return to using your phone as normal; slide up to see another card; or slide left to learn a bit more, although you don’t get any extra money for clicking on an ad. In other words, you could slide right every single time and still get paid the same as if you slid left or up. In my early experience, using this app has paid between $5 and $15 each month. It’s not that much, but combined with the other apps on our list, it can really add up!

Earn Money by Downloading Apps – Shopkick

After Lety so generously shared her recommendations with me, it was time for me to return the favor. So, I told her about my personal favorite way to earn money by downloading apps: Shopkick! I absolutely love Shopkick, for a few different reasons. How Shopkick works is that it gives you points for all things you do when you’re out shopping already—things like just walking into stores, scanning the barcodes of certain items to learn more about them, and, of course, making purchases. When you’ve accumulated your points, you can trade them in for gift cards to all your favorite stores and start to save serious money!

At this point, Lety had a great question: what about shopping online? Well, with Shopkick you can earn points shopping online, too! You get the points for visiting online stores, watching videos about products, or making purchases.

With Shopkick you can earn points shopping online, too! You get the points for visiting online stores, watching videos about products, or making purchases.

Anyway, between the two of us, we came up with this nice little list, and we both set off to reap our savings. While I’m getting much closer to being able to splurge on some new art for my home, to be totally honest I think I’ll keep using all three of these apps long after I’ve found and framed and hung up my new painting.

Why wouldn’t I? I mean, I’ve already been using Shopkick for a pretty long time now, and the savings just keep piling up! I don’t think I’ll ever go back to the way shopping was before. This way is just too much fun.

Learn more about the best ways to earn money by downloading a free app today. Download Shopkick’s free app and get ready to be wowed. Welcome to the fun!

If you’re as social media savvy as you are shopping savvy, join us on Facebook, Twitter, and Instagram for daily shopping fun and inspiration.

Image courtesy Kasia Bialasiewicz.

The best free shopping apps to download today

The best free shopping apps to download today

I am continuously in awe of how fast-paced the world is these days. I remember how, as a kid, my mom use to spend hours and hours going over all the ads in the Sunday paper, writing down the best prices, and making a list of which stores to shop on which days. And, don’t even get me started on how much time she spent clipping paper coupons!

Luckily, to save oodles of money shopping these days, we don’t have to put in nearly as much time. In fact, reaping the kind of savings that used to take our mothers hours can be done almost with the push of a button on our phone thanks to free shopping apps.

For those who don’t know, the best free shopping apps can save you just as much money as a clipping paper coupons used to. How it works is simple: you go shopping as you normally would, whether that’s in a store or online. Then, you get points for your normal shopping activities, including walking into stores, scanning barcodes to learn more about items (or watching videos online), and making purchases. You can even earn rewards for shopping online. Then, you trade those points in for cash back or gift cards!

Best of all, you can download the best free shopping apps in minutes, on both iPhone and Android, and quickly be on your way to major savings, all in about the time it took your parents to look over the ads from a single store. You’ll wonder how your parents ever put up with something so slow.  

…the best free shopping apps can save you just as much money as a clipping paper coupons used to.

Because there are a lot of different shopping apps out there these days, I’ve put together this handy guide to the best free shopping apps. Read up, and make sure you pick the right one based on you and your shopping needs!

The Top 5 Best Free Shopping Apps

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Canopy:

Sticking with our theme of saving precious minutes, can we talk about how using Amazon can turn into a real time waster? At least it can for me anyway. The site has just too much variety! For ages, I used to wish someone could curate Amazon so I could go straight to the items that I am most likely to buy.

Actually, that’s the concept behind one of the best free shopping apps. Meet Canopy, a site full of human-curated fashion, lifestyle items, and home decor products—all of which are available for purchase via Amazon. Tastemakers curate the site, making it easy to bypass all the pages of utilitarian stuff on Amazon that is no fun to browse. Oh, and if you’re a tech geek (which I totally am), you’ll love that Canopy features a user-centered design aesthetic that keeps things simple. I use Canopy quite a bit to save time shopping and have bought everything from beach towels to luxurious bed sets.

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The Hunt:

Do you ever find yourself getting sucked into Instagram? I know I do. I love love love Instagram, and one of my favorite things is how it lets me keep up with new styles. Some of the models I follow even let you know where you can pick up the fashions they’re sporting. Other times, however, I find myself just taking screen grabs or photos of cool clothes, and then have to spend even more time trying to track down those fashions. Well, The Hunt makes all of this much easier and quicker. You just hop on The Hunt and post your photos, then sit back and wait as your fellow fashionistas check out the pics, rack their stylish brains, and let you know where you can buy that fashion find! Oh, The Hunt also has a feature where you can ask the community for tips on outfits, which kind of makes it feel like you’re all shopping together!

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Flipp:

Okay, so I know I’ve been knocking coupon clipping, which seems a bit outdated in our digital world, but it was once pretty convenient. What Flipp does is bring old-school savings into the digital age as it lets you browse ads and circle items using a shopping app on your smartphone! Flipp essentially combines both the best of the old world—the colorfully and clearly laid out stacks of savings—with the best of the new world—the speed and convenience of shiny new tech. With Flipp, users get access to a digital library of all the latest flyers, plus an interface that lets them build shopping lists within the app. No pen or paper needed. All you have to do is open up Flipp, find the flyer for the store you’re heading to, and tap on a specific product or a digitized coupon within the flyer. The app then automatically circles it for you, subsequently adding it to your digital shopping list. It’s quick, free, and best of all, easy!

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Coupon Sherpa:

Flipp isn’t the only app that recreates the experience of clipping paper coupons. There is also Coupon Sherpa, which is one of the best free shopping apps that gives its users a list of hundreds of coupons from leading stores. As with Flipp, there’s no need for that messy coupon book system our parents used to track and take advantage of their deals. All you do with this app is show it to the cashiers, and they can scan the deals for you right there on your phone. Like many of the other apps on our list, Coupon Sherpa is also good about giving you convenient extra features, including a store locator, as well as easy social options so that you can share deals and coupons with your friends, too! There’s nothing like spreading the love out there, let me tell you.

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RetailMeNot:

RetailMeNot is another app that simulates coupon hunting, just at a much larger scale than some of the other choices on our list. With RetailMeNot, users get access to more than 50,000 retailers and food offers at thousands of local restaurants and stores, as well as at nationwide chains. It’s also easily customizable, and you can use it to look at what the most popular deals are among other shoppers. Or you can use it to enjoy your own personalized set of offers. I like to have RetailMeNot send me alerts whenever deals come up at the stores I go to most, so I never run the risk of missing out on major savings. You can just use it for its categorized searches or location-based deals alerts. As with all of the rest on this list of best free shopping apps, it’s totally up to you!

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Slickdeals:

Slickdeals is another great aggregator in the same vein as RetailMeNot. It collects deals from a wide variety of sources and then brings them all together in one browsable place, saving you both time and money once you make good on the offers. This is a very versatile app that features deals on everything from electronics to groceries to clothes to kid stuff. I generally stick to the front page on Slickdeals, which has a running list of the most popular local deals in my area, but I’ve poked around the rest of the app and run some searches that brought up tons of other great offers, too! Another commonality this app has with RetailMeNot is that it lets you set alerts so you don’t miss out when your favorite stores offer deals.

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Ebates:

Ideally you want an app that can help you save on both your online shopping as well as at brick-and-mortar locations, but at least Ebates solves for one of these. This app really excels in helping you save on your online shopping by giving rebates and coupons at 2,000 online stores and websites, which is certainly nothing to scoff at. I’ve used it in the past to get cash back on a wide range of purchases, including those I’ve made at some of my favorite online stores.

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Shopkick:

Of all the amazing, free shopping apps out there that save you both time and money, my favorite is Shopkick. Shopkick gives you points—which you then turn into gift cards—for soooo many things. You can use it when shopping both online and at brick-and-mortar stores (vital in this day and age), plus you get points for things like walking into a store, scanning the barcodes of products to get more information, making your purchases, visiting certain online stores, and watching videos about select products. There are so many different ways to score points that, for me, using Shopkick often turns into a fun game, kind of like a scavenger hunt for points. The thing about this game though, is when it’s over, I can trade those points in for gift cards to some of my favorite stores! Lately, I’m on a big Starbucks kick, which is where I cash in most of my points, but last month I used gift cards to save money on my toiletries, and the month before it was clothes. There’s just so much versatility.

Best of all, I think I’ve actually combined Shopkick with most (if not all) of the other apps on this list—at least those that give you access to coupons. That’s because those coupons let you save at the register while Shopkick gives you points as a reward after your purchase. It’s like a double whammy. I’ve also used it in tandem with The Hunt and Canopy since those are the best free shopping apps for finding what you want to buy, while Shopkick is the best choice for getting savings back on your purchases. And that, my friends, is how you can use multiple rebate apps to maximize rewards.

So, play around, learn all that you can about each of these free shopping apps, and then choose your own personal faves. These are all free, after all, so the only risk is a tiny little time investment. Rest assured, it’s nowhere near what our parents spent in the old days hunting through store flyers and collecting coupons!

Download one of the best free shopping apps, Shopkick, today and join a community of loyal Shopkickers who’ve already discovered the rewards of shopping with a free, smartphone app sidekick.

And, if you love social media as much as you love your smartphone, join Shopkick on Facebook, Twitter, and Instagram for a little daily shopping inspiration.

Game-like shopping apps for Android you can share with friends

I was at the grocery store recently and happened to run into an old girlfriend I hadn’t seen since, gosh, it must have been high school! We got to talking about what’s going on with us, and pretty soon that turned into talking about old times. It was kind of late at night, and both of us were just barely getting some shopping in, which reminded us of how we used to stay up late cramming for finals. In fact, the only way we got through some of our tougher exams was by studying together, making flash cards, and turning our sessions into a little game.

Android shopping apps “Wouldn’t it be fun,” my friend said, “if we could do our shopping that way, too? If we could just turn it into a little game?” I told her that yes it would and that in fact, with some of the new game-like shopping apps for Android, we could make our trips to the store into games!

My friend hadn’t heard of shopping apps for Android which, to be totally honest, took me a bit by surprise. She asked me to explain, which was easy because these apps are just so much more fun with friends. That’s why today I’d like to share the concept with all of you! Before we know it, we can all be out there having fun and saving money together.

How Game-Like Shopping Apps for Android Work

The first thing you need to know about shopping apps for Android is how they work. All my favorites have a pretty simple step-by-step process:

  • Walk into certain stores, and get points.
  • Scan the barcodes of select products to get information, and get more points.
  • Purchase certain items with a linked card, or purchase certain items and use the app to take a picture of your receipt, and get even more points!
  • Trade those points in for gift cards to your favorite stores.
  • Savor the savings!

Also—and this is crucial nowadays—many of these shopping apps for Android also let you earn rewards while shopping online. The differences between how these apps work for online shopping versus in-person shopping is minute. Here’s how using a shopping app online works:

  • Visit certain online stores, and get points.
  • View select products, and get more points.
  • Make mobile purchases, and get even more points!
  • Watch certain videos and score points yet again.
  • Trade those points in for gift cards to all your favorite stores.
  • Really savor the savings!

See? Super easy! And, because you can use shopping apps for Android online as well as in-person, it’s easier than ever to get paid to shop.

Having Fun with Shopping Apps for Android

One of the things I stressed to my friend is that in order to get the most money back with these apps, you have to make sure you use them regularly. In my humble opinion, the best way to do this is to make sure you pick a shopping app for Android that is genuinely fun. That way you won’t have to make yourself to use it because you’ll be excited to bust it out each and every time you hit the store.

The ideal app should be one that turns shopping into a scavenger hunt for points by giving you a ton of different ways to score points. Another thing that’s really important is that the app has a vibrant and fun social media community, like a Facebook feed where you can also have a good time chatting with other folks who enjoy using the app too, swapping tips on how to get more points, or even just trading funny memes and jokes about life.

Here’s a list of game-like shopping apps you can share with friends, including ones that work like the savings apps I described above, plus some ideas to broaden your selection:

  • Shopkick: This one is great because it turns every trip to the store into a scavenger hunt for points that you can then trade in for gift cards. Share it with your friends so you can get together later to swap tips and advice! This app really is a blast to use as it provides so many cool opportunities to score points.
  • eBay: As far as I’m concerned, eBay is the original game-like shopping app. With its simple bid system, every purchase can be like a competition! And yeah, it’s no fun to miss out on something you really want, but it’s a ton of fun to win an auction.
  • The RealReal: This one is sort of like a game because it’s an aggregate site for pre-owned luxury items, meaning you can get really fancy stuff at a discount. But if you’re too slow, you’ll miss out! My friends and I sometimes like to just browse through The RealReal together and check out all the pre-owned luxury items people are looking to sell.
  • Giftagram: This app is perfect for holiday gift giving games like White Elephant or Secret Santa, especially if you want to play long distance! You can use Giftagram to pick out a present, then you simply enter the recipient’s email and phone number, and the service sends it to them! Plus, you can use it to send gifts from the U.S. to Canada and vice versa, which is very cool.

Of all of these, my personal favorite is Shopkick. That’s because it has more ways to score points than most of the other apps I’ve tried, and it has the most fun social media channels. In fact, I have so much fun looking at Shopkick’s goofy Facebook posts. Oh, and I should note that Shopkick is available for iPhone too, so you can get even more friends in on the fun.

Really though, the main point is that Shopkick is one of the best shopping apps for Android because it turns so much of your shopping time—both online and in person—into a fun game you can share with your friends. As I said above, with an app like Shopkick, you don’t have to remember to use it because you’ll find yourself actually looking forward to breaking it out at the store.

My friend and I actually made tentative plans to get together and do some shopping next week, or at least to get together for a coffee and talk about the deals we’ve been finding with our apps. What a great way to also stay in touch!

Start having more fun with shopping apps for your Android or iPhone by using Shopkick. Download the free shopping rewards app and join a community of loyal Shopkickers who’ve already discovered the fun of shopping with us!

And, if you love social media as much as you love your smartphone, join us on Facebook, Twitter, and Instagram.

Image courtesy Daniel Ernst.

5 Video Advertising Statistics for 2018 Shaping Mobile Marketing

5 video advertising statistics for 2018 shaping mobile marketing

The video advertising statistics of 2018 show us that video is in high demand, both by consumers and by marketers. A lot of marketers swear by video, with 87% of online marketers reporting using video in their campaigns. This doesn’t mean video is a slam dunk for marketers. While video tends to have a bigger impact on brand awareness and market share, those numbers really only take into account well-developed video campaigns. A poorly performing video campaign can’t hope to truly capitalize on the powerful conversion potential of video marketing. The video advertising statistics of 2018 don’t just tell us what other marketers are doing, but they’re telling us what consumers want, which helps marketers create a truly impactful video campaign.

What consumers want is mobile video. More than half of all video viewing now occurs on mobile devices, and that number is steadily rising. Of course, much of that mobile viewing is entertainment-based content, rather than advertising. That’s one of the challenging parts of undertaking a mobile video campaign, in that you’re trying to get consumers to watch your ads when they’d rather be watching their favorite television programs or movies. Making the most of mobile video advertising requires a few adjustments to your strategy, so you can get consumers to view the content for your product, and more importantly, take action afterward.

Video Advertising Statistic #1: Long is Good, Just Not for Everyone

On its face, it might appear that longer format video is better, simply based on the statistics. About 48% of all video viewed on mobile is longer than five minutes, with 30% of that being video that’s 20 minutes or longer. That, however, does not mean that internet advertisers should err on the length when it comes to creating mobile ads. The successful length of a video depends on several factors:

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The viewing platform:

Consumers may be more willing to view branded content and advertisements on some platforms than others. For example, Snapchat is a site where video advertising tends to do poorly, with the average video ad getting less than 3 seconds of view time. When using a platform like this, advertisers are best off providing their shortest advertisements.

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Competition:

Some sites offer the opportunity to skip video advertisements—which serve as competition for attention—while others require users watch the entire video. When skipping is an option, it’s best to provide shorter content that users will be more willing to sit through.

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Content type:

Hard sell direct advertising should be short, while branded content can be longer. Strictly speaking, the more enjoyable the content, the longer you can afford to make it.

While consumers are willing to sit through video advertisements if the length is right, another thing you need to consider is the video’s impact. After all, you want them to connect with your brand’s message enough that they’re willing to share it, in the hope that your video gets widespread attention.

Video Advertising Statistic #2: Personalization Makes Viral Videos Possible

Video is shared 1,200% more frequently than text and image posts. That’s good news for marketers who are trying to create a viral campaign. Of course, the key is the enjoyability of the ad. Making an ad amusing or interesting is a good way to gain attention. So is turning that ad into a personalized experience, which is more possible on mobile.

Malibu Rum followed this strategy with its Video Ticker and Video Toggle mobile video campaigns. The company used these platforms to target specific consumers in the UK aged 18 to 34. The personalization came as a result of time and location data from mobile. Dubbed the “Best Summer Ever” campaign, the ad gave users the option to choose between several different campaign videos based on where they were and when they visited the sites. The campaign was considered highly successful and was nominated for one of Mobile Marketing Magazine’s Effective Mobile Marketing Awards of 2014, under the category for Most Effective Use Of Video. Malibu made a number of smart moves in this campaign, including:

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A multifaceted video approach:

Rather than just offering one video, users were presented with three video options to view.

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Provided interesting content:

The videos weren’t hard advertising but instead were branded content that featured individuals giving suggestions for exciting ideas for summer activities.

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Offered value:

One of the features of the campaign encouraged moderation by allowing users to track alcohol consumption and even find transportation based on their geolocation data.

This video campaign connected with Malibu’s audience, making it a near instant hit. Its content wasn’t just interesting, but personalized, allowing viewers to feel a more emotional connection. That emotional connection to content is a key part of an impactful video campaign, as a connection can create brand affinity. However, a simpler option for creating this could be incentivizing users to watch your video.

Video Advertising Statistic #3: Incentivizing Users with Rewarded Video

If you want to get a consumer to watch a video, one of the best ways to do it is to incentivize it. Rewarded video—modified video ads designed around an in-app economy, which grants users premium content such as coins or credits in return for viewing a short video clip—is among the most popular forms of advertising with consumers. 46% of consumers identified rewarded video as their preferred method of mobile video advertising. Here are a few examples of rewarded video in action.

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Paywall bypasses:

This probably isn’t the most popular version of rewarded video, but online publications frequently use video advertisements as paywalls to their sites, in that users must watch the video before they can continue on to the content.

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Shopping app rewards:

While shopping apps typically offer rewards based on purchases, some provide alternative reward-earning methods as well. One such way is through in-app advertisements, which allow users to collect rewards simply for watching videos. Shopkick offers this as a popular feature, allowing users to collect valuable rewards points just for watching videos.

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In-game advertisements:

Rewarded video is hugely popular on gaming platforms, where someone playing a mobile game is offered in-game incentives like bonuses, extra lives, and score boosters for watching a short video.

Rewarded video doesn’t just improve the likelihood that users will watch your advertisements all the way to the end, it also increases app retention. One study found that apps offering rewarded video had retention rates that were 71% higher after two weeks than non-rewarded video ad apps after the same period. It’s the consumer’s ability to interact with the ad that drives this high retention, as consumers find interacting with ads particularly engaging.

Video Advertising Statistic #4: Interactive Mobile Video Content

Interactive mobile video ads are an extremely new form of advertising that is just starting to catch on. In them, the user might be allowed to interact with the advertiser’s story, making choices and potentially changing the outcome of the ad based on those choices.

Buffalo Wild Wings did something like this in their interactive video campaign featuring the chain’s “Foodoo” doll. During the advertisement, the Foodoo doll would pop up, and users tried to catch it by tapping on their screens. Once they caught the doll, they could either find local restaurants or join the restaurant’s loyalty program. Following the campaign, the company reported 46 million interactions with a 93.4% video completion rate. The brand’s interactive campaign used video effectively by:

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Encouraging active viewing:

To catch the Foodoo doll, users had to watch the video. As a result, users were more likely to retain the brand’s message and go on to make purchases.

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Building on a multimedia platform:

The campaign wasn’t a standalone. Instead, it was a takeoff of the brand’s March Madness television commercial, which featured the same Foodoo doll.

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Focused ad targeting:

The brand set narrow parameters for the ad, based on past app usage as well as user location, interest in sports, gender, and age. This allowed them to deeply target individuals who were more likely to make a purchase.

Interactive video is still an emerging platform, which is why brands that choose to work with these platforms are more likely to stand out. This interaction is a way to make video even more engaging than it already is, deepening the consumer connection and the potential for conversion.

Video Advertising Statistic #5: Mobile Makes the Difference in Conversion

Mobile video advertising is, above all, about the user experience. Providing content that’s useful, engaging, and enjoyable will allow you to harness the power of video. Marketers who use video are estimated to grow revenue for their brands 49% faster than their non-video counterparts. Mobile is a powerful medium, with the majority of watchers choosing this as the place to view those videos. There’s a number of reasons why mobile video is a more powerful converter than other mediums. Some to consider are:

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Impact:

People are visual. The human brain processes visuals 10,000 times faster than it does text. As a result, someone who watches a video is likely to retain the information longer than someone who reads the same information. Specifically, a video viewer will retain 95% of what they saw, while a text reader will only retain about 10%.

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Ease of use:

Video is probably the easiest medium to use on mobile. There’s no need to scroll or search through the information; the entire video is visible at the center of the screen with no need to click around. It’s also convenient for the user, who may be watching that video while browsing the offers in the shopping aisle or while sitting in their doctor’s waiting room.

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Popularity:

Video is, by far, the most popular medium. Individuals spend 88% more time on a website when it has video. In addition, video is now responsible for the majority of Internet traffic. Any good marketer knows the first step of a good campaign is to be where your customers are. Your customers are watching videos.

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Passive and active opportunities:

While your preference should always be to have an active viewer, individuals can still retain things on a subliminal level when passively viewing video. The same can’t be said for images and text—unless that viewer passively sees those same images and texts hundreds of times, as in the case of logos or slogans. A consumer can watch a video without paying attention to it and still retain some of the information from it, making it useful even when the consumer isn’t fully engaged with your message. Videos essentially do, in one shot, what it takes texts and pictures thousands of opportunities to accomplish.

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Emotional connections:

Tone can tell us a lot about how we’re supposed to feel about a video. The attitude of the presenter or announcer, combined with the moving images, can be used to express emotions without words. Text- and image-based advertisements lack a powerful emotional connection, as it’s not possible to set the tone through a static image. Instead, viewers will attribute their own tone to the advertisement, which won’t always work the way you hope, especially when using humor or sarcasm in an ad.

Mobile video allows you to travel with consumers while providing the content they want the most. Whether you’re creating a direct ad or branded content, this is a proven way to connect with audiences, improve sales, and, potentially, increase market share.

The video advertising statistics of 2018 give us valuable insight on what consumers want. They want mobile content that’s interactive, engaging, and even incentivized. While the length of video is important, what’s more important is how well consumers connect with your message. By giving something in return for watching that video—whether it’s rewards points or even just information—those consumers are better able to connect with your brand. They’re engaged and more willing to share your message with their friends and families. Mobile video is a way to create both a physical and emotional connection with your brand’s audience.

Shopkick leverages rewarded video for our partners with great success with our engaged, active audience. To become one of those partners, contact us.

The coolest money making apps for iPhones

I’ve loved apps since I got my first iPhone in 2007. Back then, there was that slogan I’m sure you remember—there’s an app for that—and there really was. There were apps that could do everything from working like a flashlight to letting you check your bank account no matter where are you are. There was even one I used at parties that made my phone look like a beer I was drinking.

best money making apps for iPhoneLately, apps have evolved beyond the fun and cool factor to necessity and now there’s a whole group of money making apps for iPhone. You don’t have to write code or design your own apps, you just make money using your phone to do simple things, like watch ads, take surveys—or shop. Seriously, you just going shopping like you normally would, and these apps actually pay you cash money!

Of course, to make as much money as possible with these apps, you have to get into a pattern of using them regularly. Luckily, this is way, way easy with the coolest apps. That’s why today I want to help you pick some of the coolest money making apps for iPhones!

Money Making Apps for iPhone: Get Paid to Take Surveys

Just as I still remember how much I loved apps when I got my first iPhone, I also remember the first money making apps for iPhone I ever downloaded. All of them were survey apps.

There are a lot of these to choose among, but they all generally work the same way. Basically, you download the app, enter some information about yourself, and the app begins sending you surveys to take, which you get paid for! In my experience, the very longest surveys take just 15 to 20 minutes, but those pay the most. In general, you can also expect most survey apps for iPhone to pay roughly $1 each, with the longer ones paying more.

Money Making Apps for iPhone: Get Paid to Watch Ads

One of my all-time favorite apps is Fandango. I’ve always been a big movie guy, and it’s amazing to me that we can now instantly buy movie tickets with our phones. Oh, and we can also use it to watch the latest trailers. Very cool.

What’s even cooler is that there are some apps that pay you to watch trailers and short ads. Basically, with these, you watch a quick 30-second clip and generally earn about $.50. In my experience this adds up quickly—and sometimes the trailers and ads are pretty interesting. It’s always a little bonus when you get paid to watch one that you wouldn’t have minded watching anyway!

Money Making Apps for iPhone: Get Paid to Shop

I’ve talked about this before, but I’m the type of shopper who gets in and out of a store as fast as possible. It’s not that I hate shopping, it’s just that I have about a million other things on my mind, like work and stuff that needs to get done around the house—and fantasy football, of course. Shopping feels like an obstacle between me my priorities (ahem, fantasy football). I can tell you, though, I like shopping a whole lot more now that I’ve discovered I can make money shopping using free iPhone apps.

There are a lot of these to pick from, but I have one I think is the coolest: My favorite is called Shopkick, and it’s great, in my opinion, because of how it works. Basically, you get paid for just walking into a store and buying things.

Not only is Shopkick super easy to use, it also gives you way more points than most of the other money making apps for iPhone that I’ve tried.

Not only is Shopkick super easy to use, it also gives you way more points than most of the other money making apps for iPhone that I’ve tried. With Shopkick, the points you get can easily and quickly pay out in gift cards to your favorite stores, so you can get new electronics at Best Buy, for example, or that coffee fix from Starbucks on the way to work. Plus, Shopkick gives you points for stuff like scanning barcodes on certain items, watching product videos, and even shopping online. It has everything I’m looking for in a money making app: It’s easy to use, generous with points, and actually fun because it turns trips to the store into scavenger hunts!

Another thing that makes a lot of these apps so cool is that they can also be used for Android, too. I’ve always been an iPhone guy myself, but it’s nice that my Android friends can also get in on some of this action.

So those are all my favorite money making apps for iPhones. My last piece of advice is to get out there and start using these right away. And, if you have any cool money making apps of your own, be sure to let me know about them! I think that’s one of the things that made apps so popular in the early days: savvy users like us sharing and comparing notes. So, let’s do it!

Ready to get in on some of the coolest shopping apps for iPhone and Android? Download Shopkick for free and join a community of loyal Shopkickers who’ve already discovered the rewards of shopping with us!

And, if you love using your smartphone to stay up on social media, join us on Facebook, Twitter, and Instagram for daily shopping inspiration.

Image courtesy Rawf8